| Viva Communications Inc. | |
| Trade Name: | Viva Entertainment Inc. |
| Type: | Private |
| Industry: | Conglomerate |
| Predecessors: | --> |
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| Hq Location: | 7/F East Tower, Tektite Towers,[1] Exchange Road |
| Hq Location City: | Ortigas Center, Pasig, Metro Manila |
| Hq Location Country: | Philippines |
| Area Served: | Worldwide |
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| Revenue: | ₱4.9 million |
| Revenue Year: | 2023 |
| Profit: | --> |
| Profit Year: | --> |
| Owners: | --> |
| Num Employees: | 370 |
| Num Employees Year: | 2023 |
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Viva Communications Inc., also known as Viva Entertainment Inc. and simply Viva (stylized in all caps)[2] is a Philippine multinational private conglomerate headquartered in Ortigas Center, Pasig. It was founded in 1981 by Vic del Rosario Jr. and his sister Tess Cruz.[3]
Viva Communications was founded on November 11, 1981, by Vic del Rosario Jr. and his sister Tess Cruz, originally incorporated as Viva Films, a film production studio located in New Manila, Quezon City.[4] In 1988, the company established Viva Television, which was followed by Viva Records in 1986.[3]
In 1997, VCI established its own talent agency, Viva Artists Agency (VAA).[5]
In 1999, following the effects of the 1997 Asian financial crisis, the company acquired Vintage Television (VTV). In February 2000, Vintage Television was renamed as Viva TV, a primetime sports and entertainment programming block on the Intercontinental Broadcasting Corporation (IBC), which ran until March 1, 2003.[6]
In 2013, Viva Communications acquired PSICOM Publishing Inc. from the Gabriel family, later renamed as Viva PSICOM Publishing Corporation.[7]
In 2016, VCI established its food and beverage division, Viva International Food and Restaurants, with a grand opening at Botejyu restaurant in the Philippines. Its first store was at the SM Mall of Asia in Pasay.[8]
In 2019, Viva Communications joined the local-language film consortium Globalgate Entertainment, which is led by American mini-major film studio Lionsgate.[9]
On January 29, 2021, VCI launched its own video on demand streaming platform, Vivamax.[10]
On January 29, 2023, the second anniversary of Vivamax, the company launched its second streaming platform, Viva Prime, renamed Viva One in February.[11]
See main article: List of Viva Communications divisions.
See main article: List of Viva Communications brands and subsidiaries.