Meswak Explained

Meswak
Type:Dental Products
Currentowner:Dabur
Related:Babool and Promise
Previousowners:Balsara Hygiene Products Limited
Ambassadors:Bipasha Basu
Website:https://www.daburdentalcare.com/meswak/

Meswak (also referred to as Miswak) is a fluoride-free toothpaste brand that was launched in India by Balsara Hygiene in 1998.[1] The toothpaste is marketed as a herbal toothpaste[2] as it is made from extracts of the Salvadora persica plant.[3] The teeth cleaning twig of the plant is reputed to have been used over 7,000 years ago.[4]

The brand was relatively unknown until a television advertising campaign during the 1998 Coca-Cola Cup spread brand awareness.[5] In 2005, Meswak was sold by Balsara to Dabur along with other Balsara toothpaste brands Babool and Promise in a deal.[6] [7] As of 2007, the Meswak brand was valued at .[8] In 2011, Dabur announced that Bipasha Basu would be Meswak's brand ambassador.[9]

See also

External links

Notes and References

  1. News: How Balsara Lost Its Bite. 13 March 2012. Business Standard. India. 6 August 2002.
  2. Book: Deborah J. Macinnis, Pinaki Dasgupta, Wayne D. Hoyer. Consumer Behaviour. 2008. Dreamtech Press. 978-8177227543. 105.
  3. News: The natural barrier . 13 March 2012 . . 3 February 2008 . dead . https://web.archive.org/web/20081204164942/http://www.expressindia.com/latest-news/The-natural-barrier/268339/ . 4 December 2008 .
  4. Ra'ed I. Al Sadhan, Khalid Almas . 1999 . Miswak (chewing Stick): A Cultural And Scientific Heritage. . Saudi Dental Journal . 11 . 2 . 80–88 .
  5. News: The image will endure. 13 March 2012. The Hindu. 5 July 2002.
  6. News: Dabur buys 3 Balsara group cos for Rs 143 cr. 13 March 2012. The Hindu. 28 January 2005.
  7. News: Dabur to buy Balsara for Rs 143 cr. 13 March 2012. The Financial Express. India. 28 January 2005.
  8. News: Dabur outpaces MNCs Colgate, HLL in oral care. https://web.archive.org/web/20130821010032/http://articles.economictimes.indiatimes.com/2007-04-26/news/28462798_1_pepsodent-and-close-up-brands-oral-care-toothpaste-market. dead. 21 August 2013. 13 March 2012. The Economic Times. 26 April 2007.
  9. News: Dabur to expand oral care range, ropes in Bipasha for Meswak. https://web.archive.org/web/20110818013719/http://articles.economictimes.indiatimes.com/2011-03-27/news/29194789_1_toothpaste-meswak-dabur-red. dead. 18 August 2011. 13 March 2012. The Economic Times. 27 March 2011.

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