Emarketer Explained

Emarketer, stylized EMARKETER, formerly Insider Intelligence, is a subscription-based market research company that provides insights and trends related to digital marketing, media, and commerce.^{[1] [2] [3]}

History

EMARKETER was founded in 1996, and is headquartered in New York City. 93 percent of the company was acquired as a subsidiary by Axel Springer, in June 2016, for $242 million.^[4]

Products and services

Corporate subscription

Subscribers have access to EMARKETER's data via a web-based client portal. Within the database, analysts, forecasters, and researchers publish industry reports, forecasts, comparative estimates, charts, articles, interviews, case studies, web conferencing and videos.^[5] The company curates, compares, and contextualizes information from global sources to provide macro-level understanding of digital trends related to advertising, marketing, media and commerce.^{[6] [7]}

Notes and References

1. Web site: Cain Claire. Google to Topple Facebook as Leader in Display Ads, eMarketer Says. The New York Times. 2012-09-19 . 2012-12-21.
2. Web site: Robert Hof . Online Ad Revenues to Pass Print in 2012 . . 2012-04-18 . 2012-12-21.
3. Web site: Baker Library - eMarketer Database. Harvard Business School Bloomberg Center. 2012-12-15.
4. Web site: Axel Springer buys U.S. eMarketer for $242 million . . 2016-06-10.
5. Web site: EMARKETER . Unlock digital opportunities with the world’s most trusted forecasts, analysis, and benchmarks. . 2024-08-27 . EMARKETER . en.
6. Web site: eMarketer VentureBeat profile. . 2012-12-15. https://web.archive.org/web/20130204215737/http://venturebeatprofiles.com/company/profile/emarketer-inc. 2013-02-04.
7. Web site: Lori Luechtefeld. eMarketer CEO Geoff Ramsey Receives Industry Achievement Award -ad:tech. ad:tech. 2011-04-12. 2012-12-20. dead. https://web.archive.org/web/20110417021139/http://ad-tech.blogs.imediaconnection.com/2011/04/12/emarketer-ceo-geoff-ramsey-receives-industry-achievement-award/. 2011-04-17.