Ziferblat Explained

Ziferblat
Foundation:2011
Location:Russia, UK, Czechia, Slovenia, Ukraine
Key People:Ivan Mitin
Num Employees:~170
Industry:Restaurants
Genre:Coffee house, Social space

Ziferblat is an "anti-café" chain where customers pay per minute for the time spent in the venue, with food and drink being otherwise free of charge.[1] [2] Decorated in the style of a living room, guests clock in and out at the desk upon entry and are encouraged to treat the space like home. Typically, the public space includes boardgames, newspapers, wi-fi, a mixture of soft and hard furnishings, a piano, a library and craft supplies.[3]

History

The name Ziferblat is derived from Zifferblatt, meaning "clock face" in Russian and German. The first branch of Ziferblat was founded in 2010 and opened in September 2011 in Moscow by Ivan Mitin. Ziferblat's prototype was a common space called Tree House.[4]

Location

Russia

In Russia, Ziferblat has branches in Moscow,[5] [6] Saint Petersburg,[7] Kazan,[8] [9] Nizhny Novgorod,[10] and Rostov-on-Don.[11]

United Kingdom

In the United Kingdom, Ziferblat has opened branches in Manchester,[12] Coventry[13] and London.[14]

The Liverpool branch in Albert Dock was closed in March 2017 after the Dock management evicted them over "considerable arrears".[15] A second Liverpool branch was also closed in October 2018 following an allegation of rent arrears.[16] The chain's MediaCityUK branch was closed in January 2019. The London branch closed in March 2021 citing the impact of the COVID-19 pandemic,[17] and the Coventry branch closed in 2022.[18]

Ukraine

In Ukraine, there is a Ziferblat branch in Kyiv.[19]

Slovenia

Ziferblat has a branch in Ljubljana, Slovenia.[20]

Operation

Ziferblat is part of the sharing economy.[21] During their first 2 years in the UK, Ziferblat was shortlisted for multiple awards[22] and won the Innovation Award at the Cafe Life Awards[23] and the Innovation100 in Greater Manchester.[24]

The public sitting room space is intended to act as an alternative to working from home, and is hired on a flexible basis, paying by the minute, with an option to pay a monthly membership fee. Customers can also pay a fixed fee to stay for the whole day. In 2017, Ziferblat was cited as an example of how modern working patterns were changing in the United Kingdom, particularly in urban areas.[25] [26]

Each branch has a variety of creative spaces businesses can rent (with a minimum spend) for meetings or activities which would have been typically held in a hotel or a conference centre. Meeting room styles vary, and have included a primary school classroom and a chintzy vintage dining room. The pay per minute rate includes all technical equipment, Wi-Fi and unlimited snacks.[27] [28]

See also

External links

Notes and References

  1. Web site: Pay-per-minute cafe opens in London . telegraph.co.uk. 2014-02-02. Oliver. Smith. 9 January 2014.
  2. Web site: London's first pay-per-minute cafe: will the idea catch on?. theguardian.com. 2014-02-02. Vicky . Baker. 8 January 2014.
  3. Web site: Introducing the 6p a minute cafe. metro.co.uk. 2017-03-08. Rebecca. Reid. 27 October 2016.
  4. http://top.oprf.ru/blogs/156/4114.html Илья Варламов: «Дом на дереве»: место для нормальных хипстеров
  5. Web site: Новое место: "Циферблат" на Пушкинской.
  6. Web site: "Такие дела – 2011" Иван Митин.
  7. Web site: Новое место: "Циферблат" в Пассаже.
  8. Web site: В Казани открылось свободное пространство "Циферблат". inkazan.ru. 27 February 2012.
  9. Web site: Третье место: в Казани открылся второй Циферблат. inkazan.ru. 28 August 2012.
  10. http://nn-today.ru/2012/02/ciferblat/ В Нижнем открылось свободное пространство «Циферблат»
  11. Web site: В Ростове-на-Дону открылось новое заведение.
  12. Web site: Manchester's First Pay As You Stay Coffee Hangout. manchestereveningnews.co.uk. 2017-03-08. Emily . Heward . 2 February 2015.
  13. News: Bridge . Bobby . What happened when we tried out Coventry's pay as you stay café . 2 February 2020 . coventrytelegraph . 11 January 2020.
  14. News: Bridge . Bobby . 11 things you need to know before heading to Cov's pay-as-you-go cafe . 2 February 2020 . coventrytelegraph . 14 January 2020.
  15. News: Murphy . Catherine . Pay-per-minute cafe Ziferblat claim they were forced out of Albert Dock . 28 June 2018 . liverpoolecho . 1 March 2017.
  16. News: Houghton . Alistair . 'Pay by the minute' cafe Ziferblat shuts down in rent row . 14 April 2019 . Liverpool Echo . 1 October 2018.
  17. ziferblatlondon . CL3qVA2HLhb . 1 March 2021 . Dear Ziferblat friends! . 14 November 2024.
  18. News: Bridge . Bobby . Customers saddened as unique 'anti cafe' closing in Coventry . 14 November 2024 . Coventry Live . 12 November 2022 . en.
  19. Web site: Новое место (Киев): Пространство "Циферблат".
  20. Web site: Kraj, kjer ne plačaš kave, temveč čas . Planet Siol.net . October 8, 2014 . sl . February 11, 2015.
  21. Web site: Ziferblat Changing Way Business. quaysnews.net. 2017-03-08. Dan . Willis. 24 November 2016.
  22. Web site: Lloyds Bank National Business Awards Finalists Announced. nationalbusinessawards.co.uk. 2017-03-08. Rohma . Ahmed. 27 June 2016.
  23. Web site: Cafe Life Independent Cafe of the Year Winner. thecafelife.co.uk. 2017-03-08. Gethin . Evans.
  24. Web site: Innovation100 launch.
  25. Web site: Ziferblat a cross between your nans living room and working at google. lovinmanchester.com. 2017-03-08. Niall. Harbison.
  26. Web site: Ziferblat to open in Media City. manchestereveningnews.co.uk. 2017-03-08. Lucy. Roue. 31 October 2016.
  27. Web site: Are These Manchesters Weirdest Meeting Rooms. manchesterconfidential.co.uk. 2017-03-08. David . Blake. 2 June 2015.
  28. Web site: My Shop: '6p a minute' cafe thrives in north of England. bbc.co.uk. 2017-03-08. Dougal . Shaw. 22 October 2016.

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