Yle Vega | |
Area: | Finland |
Former Names: | Riksradion (1961–1997) Yle Radio Vega (1997–2016) |
Format: | Full service |
Language: | Finnish, Swedish |
Owner: | Yleisradio |
Website: | Yle Vega |
Yle Vega (prior to 1 September 2016 – Yle Radio Vega) is a Finnish radio channel broadcasting in the Swedish language.[1] It is operated by Finland's national public service broadcaster Yle, and broadcast news, current affairs, culture and music targeting mature audiences, complements Yle's other Swedish-speaking service, Yle X3M which targets youth-audiences.[2] It was launched in 1997, replacing Yle's previous full-network service for Swedish-speakers, Swedish: Riksradion which was founded in 1961.[3]
, Yle Vega had a technical reach of 83 % of Finns older than 9 years old.[4] The daily reach of it and Yle X3M together was 3 % of the population over age 9 in 2010, making them together the 10th largest radio "channel" in Finland at the time.[5]
The music played by the station emphasizes Finnish-Swedish music, and thus the station features little music with either Finnish lyrics or a focus on the Finnish culture. Much of the playlist is, however, taken by larger Swedish acts rather than smaller Finnish-Swedish artists.[6]
Yle Vega also broadcasts regional content for five regions. These regions are: