Yash Raj Films Explained

Yash Raj Films
Type:Privately held company
Founder:Yash Chopra
Subsid:
Location City:Mumbai
Location Country:India
Products:Films released

Yash Raj Films (YRF) is an Indian film production and distribution company founded by filmmaker Yash Chopra in 1970. Since 2012, it has been led by his son Aditya Chopra. The company mainly produces and distributes Hindi films.[1]

History

In 1970, YRF was founded by Yash Raj Chopra, a veteran director and producer in the Indian film industry.

YRF Studios

In 2005, Chopra built YRF Studios in Mumbai. In 2006, The first film shot at YRF Studios was the romantic thriller Fanaa. Since then, several notable films have been shot at YRF Studios, including Kabhi Alvida Naa Kehna (2006), Partner (2007), Hindi: [[Taare Zameen Par]] (2007), Dostana (2008), Wanted (2009), 3 Idiots (2009), Dabangg (2010), Bodyguard (2011), Ra.One (2011), Agneepath (2012), Chennai Express (2013), Jai Ho (2014), and PK (2014). The studio consists of six floors and spans 20 acres. YRF Studios has also been rented out for other film and television productions, including 10 Ka Dum and Kaun Banega Crorepati for Sony Entertainment Television, as well as Kya Aap Paanchvi Pass Se Tez Hain?, Koffee With Karan, and Satyamev Jayate for STAR India.[2]

YRF Home Entertainment

The YRF has distributed a variety of independent films and Parallel Cinema productions within India, such as Godmother (1999), Zubeidaa (2001), Maqbool (2004), (2004), My Brother Nikhil (2005), (2005) and Maine Gandhi Ko Nahin Mara (2005). YRF Distributors released several films such as Kuch Kuch Hota Hai (1998), Kaho Naa... Pyaar Hai (2000), Kabhi Khushi Kabhie Gham... (2001), Koi... Mil Gaya (2003), Kal Ho Naa Ho (2003), Black (2005), Krrish (2006), and Kabhi Alvida Naa Kehna (2006). In 2013, the company's distribution team sold the satellite rights of its venture Dhoom 3 for [3] to Sony Entertainment Television.[4]

YRF Music

The company impacted the music industry through Darr (1993), Dilwale Dulhaniya Le Jayenge (1995), and Dil To Pagal Hai (1997). In 2004, YRF established its independent feature music distribution company named YRF Music. The first soundtrack to be distributed under YRF Music was the critical and commercial blockbuster epic love saga Veer-Zaara. It supported the careers of upcoming composers such as Jatin–Lalit (Dilwale Dulhania Le Jayenge), Anu Malik (Dum Laga Ke Haisha), Shankar–Ehsaan–Loy (Bunty Aur Babli), Pritam (Dhoom), Vishal–Shekhar (Salaam Namaste), Salim–Sulaiman (Rab Ne Bana Di Jodi), Amit Trivedi (Ishaqzaade), Ram Sampath (Luv Ka The End), Sajid–Wajid (Daawat-e-Ishq), Sohail Sen (Mere Brother Ki Dulhan), Raghu Dixit (Mujhse Fraaandship Karoge), Sachin–Jigar (Shuddh Desi Romance), Mithoon (Shamshera), Jasleen Royal (Hichki), and Amartya Rahut (Aurangzeb).[5]

2009 Disney buyout-refusal

In 2007, The Walt Disney Company entered Indian entertainment through a three-film co-production agreement with YRF, Ta Ra Rum Pum, Thoda Pyaar Thoda Magic, and Roadside Romeo. Disney's move was seen as a bid to increase its global recognition and finally enter the increasingly lucrative Indian cinema arena. In 2009, Disney offered a 49% acquisition of YRF for [6] (unadjusted for inflation), which took the valuation of the Indian entertainment company to .[7]

2011 Acquisition by Disney

In 2011, a 99% share acquisition offer by Disney was accepted by UTV for [8] (unadjusted for inflation). The two companies together established Disney UTV, which functioned as the Indian subsidiary of the American company. In December 2016, Disney announced that it was restructuring its Indian operations and UTV will no longer produce movies and will focus only on the distribution of its Hollywood films.[9]

Aditya Chopra (2010 - present)

Aditya Chopra as Vice-Chairman

From 2007 to 2010 the company saw an all-time low, with several of their high-budgeted films failing at the box office, and thereby suffering losses amounting to millions. The films broke YRF's perfect success ratio and were oddly released one after another. Some of the most unsuccessful films produced under the banner were Jhoom Barabar Jhoom, Laaga Chunari Mein Daag, Aaja Nachle, Tashan, Thoda Pyaar Thoda Magic, Roadside Romeo, Dil Bole Hadippa!, and Pyaar Impossible.

Aditya Chopra then took over as the vice-chairman of Yash Raj Films in 2010, soon after the release of the film Badmaash Company under the same banner.[10]

In 2011, the company went into production of three individual films with Aamir Khan for Dhoom 3, Shah Rukh Khan for Jab Tak Hai Jaan and with Salman Khan for Ek Tha Tiger, the first installment in the YRF Spy Universe. The three films would become the most expensive productions ever undertaken by YRF; Ek Tha Tiger[11] was produced at,[12] Jab Tak Hai Jaan was produced at [13] and Dhoom 3 was produced at .[14]

Film Day of Release Screen Releases Distribution Budget Worldwide Gross
Ek Tha Tiger Eid (2012) 3,850 screens[15] YRF Distributors
Jab Tak Hai Jaan Diwali (2012) 3,100 screens[16]
Dhoom 3 Christmas (2013) 5,250 screens[17] [18] [19]

All three of these films broke box office records in India and went on to become some of the highest-grossing films of their time. Ek Tha Tiger,[11] which released on the 66th Independence Day of India, earned approximately [20] and became the eleventh highest-grossing film of Indian cinema. Jab Tak Hai Jaan opened worldwide on the Diwali day of 2012 and went on to earn [21] and became the fifteenth highest-grossing film in India. Dhoom 3 released in (Hindi, Tamil, Telugu and Arabic) on the Christmas week of 2013 and grossed approximately,[22] [23] in the worldwide market and went on to become the twelfth highest-grossing film of Indian cinema, .

Aditya Chopra as Chairman

After the death of Yash Chopra in October 2012, Aditya Chopra was elevated to the position of chairman and Chief Executive of the company's studio wing. Facing overwhelming pressure by the Indian bourses to be publicly listed around the same period, the company went for a soft-launch on 3 January 2013.

The company received angel investment by institutional fund-raisers such as LIC of India, RNT Associates, PremjiInvest, Catamaran Ventures, Maruti Udyog and Unilazer Ventures. YRF was made open to Indian enterprises only and no FDI was accepted. Venture capitalists also showed interest with Adi Godrej, Y. C. Deveshwar, Kumar Birla, Arundhati Bhattacharya, Anand Mahindra, Chanda Kochhar, Sunil Mittal, Shikha Sharma and Uday Kotak investing undisclosed sums. YRF produced more films under the chairmanship of Chopra and the new management.[24]

Produced and distributed films

See main article: List of films released by Yash Raj Films.

YRF Entertainment

In November 2011, YRF Entertainment was announced as a subsidiary of Yash Raj Films, in Beverly Hills, California, USA, with Uday Chopra serving as the CEO.[25]

By 2023, YRF Entertainment was transformed into the streaming division of Yash Raj Films.[26]

Film

YearTitleLanguageNotes
2014The Longest WeekEnglish
Grace of Monaco[27]
2024MaharajHindiNetflix Original
Vijay 69Netflix Original

Television

YearTitleLanguagePlatformNotes
2023The Romantics English
Hindi
NetflixDocumentary series
The Railway MenHindi
TBAMandala MurdersHindi[28]
AkkaHindi[29]

Works with newcomers

YRF launched a number of budding screenwriters and directors under their banner throughout these years. Directors and screenwriters such as Kunal Kohli, Kabir Khan, Sanjay Gadhvi, Ali Abbas Zafar, Jaideep Sahni, Siddharth Anand, Shimit Amin, Habib Faisal, Shaad Ali, Maneesh Sharma and Vijay Krishna Acharya debuted under YRF and have gone on to become independent entities in films. The company also produced films for filmmakers such as Anil Mehta, Chandraprakash Dwivedi and Pradeep Sarkar under their banner. The company was ranked #1 (among the most successful film production companies in India) in a survey conducted by Filmfare and Number 27 (among the most successful film production companies in the world) in a survey by The Hollywood Reporter.[30]

Talent Management

Apart from producing big-budgeted films with established actors, YRF also announced several films featuring relative newcomers in the fourth quarter of 2012; Aurangzeb starring Prithviraj Sukumaran, Sashaa Agha and Arjun Kapoor, Gunday starring Ranveer Singh, Bewakoofiyaan starring Ayushmann Khurrana and Sonam Kapoor, Daawat-e-Ishq with Aditya Roy Kapur, Mardaani with Rani Mukerji, and Kill Dil starring Ali Zafar and Govinda.[31] The films released all through 2013 and 2014 were seen as a strategic move by the company to infuse newer jobs into Indian Cinema in the form of actors, screenwriters, directors and technicians. In a bid to break away from the traditional star system of Indian cinema, the company ventured into producing low-budgeted independent films with new creatives (actors, creatives and technicians) from 2008. Apart from working with upcoming actors, the company independently launched several new faces as leading actors in several of their big-budgeted films through their home banner and through Y-Films.[32]

Offices

YRF is headquartered in Mumbai. In India, YRF has a network of distribution offices in Mumbai, Delhi, Jalandhar, Jaipur, Amravati, Indore, Bengaluru, Hyderabad, Kolkata, Chennai and Kochi. Internationally, there are offices in the United Kingdom, the United States of America, and the United Arab Emirates.[33]

Tie-ups

Throughout the years of its existence, YRF inked various business agreements with independent film and media entities present in the country.

Entity Period Description
Sa Re Ga Ma HMV[34] 1995 to
2005
Music rights of all films produced under the YRF banner (deal existed until the launch of the company's independent music distribution leg, YRF Music)
Raj Kapoor Films[35] 1995 to
present
Satellite and home entertainment rights to all films produced under the Raj Kapoor Films banner through the company's home entertainment division, YRF Home Entertainment
Sony Pictures Networks India[36] 1995 to
2018
Exclusive satellite rights of all films produced under the YRF banner
Dharma Productions[37] 1998 to
2008
Film distribution and home entertainment rights of all films produced by Dharma Productions (deal existed until the release of Dostana)
FilmKRAFT[38] 2000 to
2008
Theatrical and home entertainment rights to all films produced under the FilmKRAFT banner (deal existed until the release of Krazzy 4)
Disney[39] 2006 to
2008
3-film (Ta Ra Rum Pum, Thoda Pyaar Thoda Magic and Roadside Romeo) co-production agreement with Walt Disney Studios
The IMAX Corporation[40] 2012 to
present
2-film co-production agreement (with IMAX) for Dhoom 3, Thugs of Hindostan, War, Shamshera, and Pathaan
Dolby Laboratories[41] 2013 to
present
Multi-film co-production agreement for all YRF projects
The Nikkatsu Corporation[42] 2013 to
present
3-film exclusive distribution agreement for Ek Tha Tiger, Jab Tak Hai Jaan and Dhoom 3 in the Japanese market
Dell Inc.[43] 2013 to
present
Joint Venture agreement with Dell Computers for digitization and electronic re-distribution of the entire YRF Library up to Fiscal year 2015
Dibakar Banerjee Productions[44] 2013 to
2015
3-film co-production agreement for feature films to be directed by Dibakar Banerjee

Notes and References

  1. Web site: Producers Who Scored at the Box Office . Forbes India . en . 5 December 2018 . 5 December 2018 . https://web.archive.org/web/20181205105529/http://www.forbesindia.com/article/special/producers-who-scored-at-the-box-office/34631/1 . live .
  2. Web site: YRF Studios . Yash Raj Films. 30 May 2010. https://web.archive.org/web/20160109105322/http://www.yrfstudios.com/?CatalogID=BE714428-43EC-4D04-8B70-96D684F5B60B%3FCatalogID%3DA4A74BBF-A235-4D9F-93E2-5EB6D48EA43C%3FSectionCode%3DTV0001%3FitemCat%3D210&catName=MjAwNA%3D%3D. 9 January 2016. dead.
  3. Web site: Top Earners: Box Office 2004 . BusinessIndia.com. 30 May 2013. https://web.archive.org/web/20131219051049/http://businessindia.co.uk/2013/05/dhoom-3-satellite-rights-sold-to-sony-for-75-crores/. 19 December 2013. dead.
  4. Web site: YRF Home Entertainment . Yash Raj Films . 30 May 2010 . 9 January 2016 . https://web.archive.org/web/20160109105321/http://www.yashrajfilms.com/OnlineStore/InnerLanding.aspx?CatalogID=BE714428-43EC-4D04-8B70-96D684F5B60B%3FCatalogID%3DA4A74BBF-A235-4D9F-93E2-5EB6D48EA43C%3FSectionCode%3DTV0001%3FitemCat%3D210&catName=MjAwNA%3D%3D . live .
  5. Web site: YRF Music . Yash Raj Films . 30 May 2010 . 9 January 2016 . https://web.archive.org/web/20160109105321/http://www.yashrajfilms.com/OnlineStore/InnerLanding.aspx?CatalogID=A4A74BBF-A235-4D9F-93E2-5EB6D48EA43C%3FSectionCode%3DTV0001%3FitemCat%3D210&catName=MjAwNA%3D%3D . live .
  6. Web site: Walt Disney Studios Teams Up with Yash Raj Films to Create Computer-Animated Feature Films . . 11 June 2007 . 27 December 2013 . dead . https://web.archive.org/web/20131227131437/https://movieweb.com/news/walt-disney-studios-teams-up-with-yash-raj-films-to-create-computer-animated-feature-films/ . 27 December 2013.
  7. News: Yash Raj, Disney in animation films tie-up . . 13 June 2007 . 27 December 2013 . Mumbai . 31 December 2014 . https://web.archive.org/web/20141231142847/http://www.business-standard.com/article/companies/yash-raj-disney-in-animation-films-tie-up-107061301114_1.html . live .
  8. Web site: Walt Disney to buy out UTV Software in Rs 2,000-cr deal . . . 27 December 2013 . https://web.archive.org/web/20120518090756/https://www.thehindubusinessline.com/companies/article2296094.ece . 18 May 2012.
  9. News: Walt Disney to restructure India operations . . 23 December 2016 . 27 December 2016 . Laghate . Gaurav . 18 August 2017 . https://web.archive.org/web/20170818025414/http://economictimes.indiatimes.com/industry/media/entertainment/walt-disney-to-restructure-india-operations/articleshow/56129407.cms . live .
  10. Web site: Profile . Yash Raj Films. 30 May 2010 . https://web.archive.org/web/20131227183332/https://www.yashrajfilms.com/profile/adi.htm?SectionCode=PRO003a1?itemCat=210&catName=MjAwNA . December 27, 2013 . dead.
  11. Web site: TIGER ZINDA HAI Trailer . 19 November 2017 . YRF . 3 April 2023 . https://web.archive.org/web/20230403210626/https://mdb.org.in/titles/78/tiger-zinda-hai . dead .
  12. Web site: Ek Tha Tiger: It's Salman's show all the way . https://web.archive.org/web/20120818125111/http://ibnlive.in.com/news/ek-tha-tiger-its-salmans-show-all-the-way/282723-8-66.html. dead. 18 August 2012 . IBNLive.com. 16 August 2012.
  13. News: Adarsh . Taran . JTHJ P&A 60 crore . Twitter . 15 November 2012 . 1 January 2013 . 24 October 2013 . https://web.archive.org/web/20131024232014/https://twitter.com/taran_adarsh/status/269036107033890816 . live .
  14. News: Adarsh . Taran . Dhoom 3 decoded . https://web.archive.org/web/20131215120551/http://epaper.telegraphindia.com/detail/49952-175527875.html . dead . 15 December 2013 . . 27 December 2013 . 27 December 2013.
  15. News: Salman Khan's Ek Tha Tiger gets 'extraordinary' advance booking . The Times of India . Bharti Dubey . 14 August 2012 . 15 August 2012 . 3 April 2023 . https://web.archive.org/web/20230403212016/https://timesofindia.indiatimes.com/entertainment/bollywood/news-interviews/Salman-Khans-Ek-Tha-Tiger-gets-extraordinary-advance-booking/articleshow/15495421.cms . live .
  16. Web site: JTHJ screen count . . 9 November 2012 . 9 November 2012 . https://web.archive.org/web/20121109014907/http://www.boxofficeindia.com/youdetail.php?page=shownews&articleid=5057&nCat= . live .
  17. Web site: All eyes (and wallets) on Dhoom: 3 this Friday . Live Mint . Nandini Ramnath . 17 December 2013 . 18 December 2013 . 18 December 2013 . https://web.archive.org/web/20131218074424/http://www.livemint.com/Consumer/7K3WaBJHUg2nawEWnNvVOI/All-eyes-and-wallets-on-Dhoom-3-this-Friday.html . live .
  18. Web site: Dhoom 3 crosses INR 500 crore . Boxofficeindia.com. 30 July 2016.
  19. Web site: Dhoom 3 rakes in more than INR 500 crore . 8 January 2014 . Boxofficeindia.com. 30 July 2016.
  20. Web site: Yash Raj Films makes more than INR 500 crore . 8 January 2014 . Boxofficeindia.com. 30 July 2016.
  21. Web site: Jab Tak Hai Jaan Worldwide Blockbuster . Yash Raj Films . 5 December 2012 . 28 November 2012 . https://web.archive.org/web/20121128035258/http://www.yashrajfilms.com/News/NewsDetails.aspx?NewsID=1d3cf0a4-a473-4513-ae21-2864f6464dd5 . live .
  22. Web site: Dhoom 3 crosses INR 530 crore . 18 January 2014 . Entertainment One. 18 January 2014.
  23. Web site: Dhoom 3 crosses INR 532 crore . IBI Times . 18 January 2014. 19 January 2014.
  24. Web site: Profile . Yash Raj Films . 30 May 2010 . 9 January 2016 . https://web.archive.org/web/20160109105321/http://www.yashrajfilms.com/AboutUs/YRFTeam.aspx?SectionCode=PRO003a1%3FitemCat%3D210&catName=MjAwNA%3D%3D . live .
  25. News: Veteran Bollywood Banner Yash Raj Films Launches Hollywood-Based YRF Entertainment. The Hollywood Reporter. 22 November 2011. 19 November 2023. 19 November 2023. https://web.archive.org/web/20231119113455/https://www.hollywoodreporter.com/news/general-news/yash-raj-hollywood-yrf-entertainment-264971/. live.
  26. News: Netflix and India's Yash Raj Films Launch Multi-Year Creative Partnership With 'The Railway Men,' 'Maharaj'. Variety. 14 September 2023. 19 November 2023. 7 November 2023. https://web.archive.org/web/20231107175621/https://variety.com/2023/tv/news/netflix-yash-raj-films-partnership-railway-men-maharaj-1235723624/. live.
  27. News: Yash Raj Films to produce Nicole Kidman-starrer Grace of Monaco. Business Standard. 20 January 2013. 19 November 2023. 19 November 2023. https://web.archive.org/web/20231119113640/https://www.business-standard.com/article/companies/yash-raj-films-to-produce-nicole-kidman-starrer-grace-of-monaco-112052000026_1.html. live.
  28. Web site: Netflix, YRF Entertainment release first looks of 'Mandala Murders', 'Maharaj', and 'Vijay 69'. Deccan Herald.
  29. Web site: Keerthy Suresh, Radhika Apte to Headline YRF Entertainment Revenge Thriller Series 'Akka'. Variety. 24 November 2023. 28 March 2024. 19 January 2024. https://web.archive.org/web/20240119134254/https://variety.com/2023/global/asia/radhika-apte-keerthy-suresh-akka-1235807821/. live.
  30. Web site: Aditya Chopra Powerlist . https://archive.today/20131227113101/http://articles.timesofindia.indiatimes.com/2007-01-23/news-interviews/27875191_1_filmfare-power-list-woman-power-powerful-person?itemCat=210&catName=MjAwNA. dead. 27 December 2013 . The Times of India. 30 May 2010.
  31. Web site: YFilms . Yash Raj Films . 30 May 2010 . 10 June 2015 . https://web.archive.org/web/20150610061204/http://www.yfilms.in/?itemCat=210&catName=MjAwNA. live .
  32. Web site: Yash Raj Films Newcomers . https://archive.today/20131227113033/http://articles.timesofindia.indiatimes.com/2012-04-19/news-interviews/31367500_1_yrf-yash-raj-films-workshops?itemCat=210&catName=MjAwNA. dead. 27 December 2013 . The Times of India. 30 May 2010.
  33. Web site: About the Company . Yash Raj Films . 10 May 2022 . 21 May 2022 . https://web.archive.org/web/20220521070535/https://www.yashrajfilms.com/about-us/the-company . live .
  34. Web site: SaReGaMa YRF. SaReGaMa.com. 30 May 2010.
  35. Web site: R.K.Films YRF. R.K.Films YRF. 30 May 2010. 9 January 2016. https://web.archive.org/web/20160109105321/http://www.yashrajfilms.com/AboutUs/BuisnessActivities.aspx?itemCat=210&catName=MjAwNA. live.
  36. Web site: Sony Entertainment Television YRF. https://archive.today/20131227113113/http://articles.timesofindia.indiatimes.com/2009-12-25/tv/28065654_1_mahi-way-yrf-tv-indian-television?itemCat=210&catName=MjAwNA. 27 December 2013. The Times of India. 30 May 2010.
  37. Web site: Dharma Productions YRF. Top News. 30 May 2010. 9 January 2016. https://web.archive.org/web/20160109105321/http://www.topnews.in/karan-johar-s-dharma-productions-ends-distribution-deal-yash-raj-films-2138048?itemCat=210&catName=MjAwNA. live.
  38. Web site: FilmKRAFT YRF. Top News. 30 May 2010. 10 June 2015. https://web.archive.org/web/20150610121417/http://www.bollywoodlife.com/news-gossip/will-rakesh-roshans-gamble-to-release-krrish-3-on-diwali-sunday-pay-off/?itemCat=210&catName=MjAwNA. live.
  39. Web site: Disney YRF. 11 June 2007. MovieWeb. 30 May 2010.
  40. Web site: IMAX YRF. MovieWeb. 30 May 2010.
  41. Web site: Dolby YRF. The Investor. 30 May 2010.
  42. Web site: Nikkatsu YRF. https://archive.today/20131227113007/http://www.bollywoodtrade.com/trade-news/yrf-ties-up-with-japans-oldest-studio-nikkatsu-corporation/index.htm?itemCat=210&catName=MjAwNA. dead. 27 December 2013. Bollywood Trade. 30 May 2010.
  43. Web site: Dell INC YRF. Bollywood Trade. 30 May 2010. 9 January 2016. https://web.archive.org/web/20160109105321/http://articles.economictimes.indiatimes.com/2013-11-11/news/43930082_1_yrf-storage-solution-platforms?itemCat=210&catName=MjAwNA. dead.
  44. Web site: Dibakar banerjee YRF. Bollywood Trade. 30 May 2010. 25 June 2022. https://web.archive.org/web/20220625145041/https://dearcinema.com/news/yash-raj-to-co-produce-3-films-with-dibakar-banerjee/3805?itemCat=210&catName=MjAwNA. live.