Xyrena Explained

Xyrena^[3] is an Austin, Texas^[4] perfumery founded in Los Angeles specializing in cruelty-free and vegan products certified by PETA^[5] and Leaping Bunny.^[6] Xyrena describes itself as "a defiant cosmetics startup that includes the world's first celebrity-partnered on-demand perfumery".^[7] Xyrena only releases fragrances in water-free Extrait de Parfum form.^[8]

History

Founder Killian Wells coined the name "Xyrena" as a compound of two terms:^[9] XY for male and female chromosomes (echoed by the brand's unisex fragrances and cosmetics) and RENA, from the Latin word renascor, which means "to be renewed or reborn."^[10] The name Xyrena also means "enchanter" in Old Greek.^[11]

Notable fragrances

Aaliyah by Xyrena:^[12] A tribute fragrance to the late singer known as the "Princess of R&B". Launched for pre-order on September 15, 2015, Aaliyah by Xyrena was developed in collaboration with Aaliyah's brother Rashad Haughton & mother Diane Haughton.^[13] Missy Elliott supported the fragrance^[14] with a tweet.^[15] 5% of the proceeds from Aaliyah by Xyrena will be donated to the Aaliyah Memorial Fund.^[16] An official web spot, directed by Killian Wells and Christopher Oroza was released for the fragrance.^[17] On September 30, 2015 one thousand samples of the fragrance were gifted to attendees of PETA's 35th Anniversary Party with Paul McCartney.^{[18] [19]}

Flazéda by Pearl:^[20] Created by Xyrena in collaboration with Pearl, Flazéda is the first commercial fragrance to be released by an alumnus of RuPaul's Drag Race^[21] An official fashion film titled #LoveYourself^[22] was released to support the fragrance; directed by Killian Wells and Christopher Oroza, the high-fashion short (featuring a soundtrack reminiscent of Amy Winehouse) was compared to branding by Vogue and Calvin Klein^[23]

Formula 3 by Dalton Maldonado:^[24] Formula 3 is the first signature fragrance from an openly gay athlete.^{[25] [26]} Part of the proceeds from Formula 3 go to support the LGBT sports organization You Can Play.^[27] Professional athletes and celebrities have shown their support of the product on Twitter including Michael Sam, Wade Davis, Jason Collins, and Montel Williams.^[28]

Notes and References

1. Web site: Khan. Ra'ed. Aaliyah's Family to Release Fragrance in Tribute of the R&B Star. https://web.archive.org/web/20150926140216/http://www.mtv.co.uk/the-wrap-up/blog/aaliyahs-family-to-release-fragrance-in-tribute-of-the-rb-star. dead. September 26, 2015. MTV UK. Viacom International Inc.. 28 September 2015.
2. Web site: Xyrena perfumes and colognes. Fragrantica. Fragrantica Perfumes Magazine. 28 September 2015.
3. Web site: Xyrena - Basenotes.net. Basenotes. Basenotes.net. 28 September 2015.
4. Web site: Instagram. Instagram.com. 23 July 2020.
5. Web site: PETA Search for Cruelty-Free Companies and Products. PETA. 28 September 2015.
6. Web site: Xyrena Leaping Bunny Listing. Leaping Bunny Program. 28 September 2015.
7. Web site: Aaliyah 'Tribute' Perfume Commercial Hits the Net: Watch. Radio.com. CBS Local Media. 28 September 2015.
8. Web site: FAQ. Xyrena.com. 28 September 2015.
9. Web site: Xyrena perfumes and colognes. Fragrantica. Fragrantica.com Perfumes Magazine. 28 September 2015.
10. Web site: Definition of Renascor. Latin Dictionary. Latin-Dictionary.org. 28 September 2015.
11. Web site: Xyrena - Meaning of Xyrena. BabyNamesPedia. Baby Names Pedia. 28 September 2015.
12. Web site: Aaliyah Xyrena for women and men. Fragrantica. Fragrantica.com Perfumes Magazine. 28 September 2015.
13. Web site: Tardio. Andres. Here's The Story Behind The New Aaliyah Fragrance. https://web.archive.org/web/20150916095209/http://www.mtv.com/news/2272050/aaliyah-fragrance/. dead. September 16, 2015. MTV.com. Viacom International Inc.. 28 September 2015.
14. Web site: Aaliyah's Family Launches Tribute Fragrance. Rap-Up.com. 28 September 2015.
15. Web site: Elliott. Missy. Missy Elliott on Twitter. Twitter. 28 September 2015.
16. Web site: Mychaskiw. Marianne. Aaliyah Is Getting a Tribute Fragrance. InStyle. Time Inc.. 28 September 2015.
17. Web site: Aaliyah by Xyrena The Official Tribute Fragrance. Vimeo. Xyrena. 28 September 2015.
18. Web site: PETA Gift Bag Event Sponsors. PETA. 5 October 2015.
19. Web site: Xyrena Tweet. Twitter. Xyrena. 5 October 2015.
20. Web site: Flazéda by Pearl Xyrenafor women and men. Fragrantica. Fragrantica.com Perfumes Magazine. 28 September 2015.
21. Web site: O'Donnell. Carey. Pearl Releases New Signature Fragrance, Flazéda. Logo: NewNowNext. Viacom International Inc.. 28 September 2015.
22. Web site:
    1. LoveYourself - Flazéda by Pearl
    . Vimeo. Xyrena. 28 September 2015.
23. Web site: Blankenship. Mark. Drag Race Runner Up Pearl Has Turned 'Flazéda' Into A Fragrance. Previously.TV. Brother of Menelaus, Inc.. 28 September 2015.
24. Web site: Formula 3 by Dalton Maldonado Xyrena for women and men. Fragrantica. Fragrantica.com Perfumes Magazine. 28 September 2015.
25. Web site: New Scent to Support LGBT Charity. License Magazine. Advanstar Communications Inc.. 28 September 2015.
26. Web site: Thulin. Lesley. Xyrena Launches Fragrance From Athlete. Drug Store News. Lebhar Friedman. 28 September 2015.
27. Web site: Zeigler. Cyd. Smells Like Teen Athlete. OutSports. September 15, 2015 . Vox Media, Inc.. 28 September 2015.
28. Web site:
    1. Formula3, inspired by @d_maldy23, is the 1st branded fragrance from an openly gay athlete!
    . Twitter. 28 September 2015.