Mazda Millenia Explained

Mazda Millenia
Manufacturer:Mazda
Production:1993 - 2002
Assembly:Japan: Hiroshima (Hiroshima Plant)
Designer:Yujiro Daikoku (1990)[1]
Class:Executive car
Body Style:4-door sedan
Layout:Front-engine, front-wheel-drive
Platform:Mazda TA platform
Wheelbase:27511NaN1
Width:17701NaN1
Height:13941NaN1

The Mazda Millenia (officially written as millenia[2]) was an automobile manufactured by Mazda in Japan from 1993 to 2002. The Millenia was originally planned as the one of the first models for Mazda's proposed luxury brand Amati.

At the time of its release, it was the first and only production car in the world to employ a Miller cycle engine,[3] [4] a design which Mazda would not use again for six more years until the second generation Mazda2.

Having been developed for a separate market from typical Mazda customers was engineered to far greater levels of perceived quality than existing Mazda cars, such as interior plastic quality, panel gap and thicker paint coating, with Mazda claiming this attention to detail was intended to set "standards for at least ten years".[5]

Plans for Amati

See also Amati Cars

The Millenia was originally intended to be named the Amati 500 and was to serve as the first model to launch Mazda's new luxury brand Amati, which itself was announced in February 1992 for a planned launch in 1994.[6] In June of the same year, Amati produced a logo and announced plans for a $75 million marketing campaign with Los Angeles-based Lord, Dentsu & Partners planned to start at the end of 1993.[7] Mazda expected to sell 20,000 a year in 1994 and to double that by 1995.

The recession caused by the collapse of the Japanese asset price bubble led to the cancellation of Amati by October 1992,[8] and by November 1993 it was decided to sell the Millenia as a Mazda instead.[9]

Branding post-Amati

As the company's finances dwindled due to the collapse of the "bubble economy", Mazda scrapped the launch of the Amati brand. Instead, the car was rebadged underMazda's various sub-bands with differing model names depending on the market.[10] There was no equivalent version offered by Mazda's Ẽfini or Autozam.

Europe

Mazda of Europe sold the Mazda Xedos 9 between 1993 and 2002. There was also a smaller Mazda Xedos 6 offered at the same time.

Japan & Australia

Marketed as the Eunos 800 in Japan and Australia from 1993 through 1998, while the Miller Cycle-equipped version was known as the Eunos 800M. Yaw-sensitive four-wheel steering was available as an option in Japan; Mazda claimed that with this feature, the Millenia was capable of passing the elk test at speeds comparable to the BMW 850i and Nissan 300ZX.

Like in Europe, it was sold alongside the smaller Xedos 6, which itself was rebranded as the Eunos 500.

In July 1997, the Eunos 800 was renamed to Mazda Millenia when Mazda discontinued the Eunos brand.

Eunos 800M SP

Mazda Motorsport Australia released a limited edition Eunos 800M SP with improved suspension and larger alloy wheel and tire combination, but with no modifications to the engine.

North America

Launched in North America in 1994 (as a 1995 model year), the Mazda millenia replaced the Mazda 929 as the brand's flagship sedan offering in North America. While the 929 had been the last non-luxury rear-wheel drive Japanese import sedan in the US, the Millenia was front-wheel drive. Unlike the other markets, there was no equivalent version of the Mazda Xedos 6/Eunos 500 in the US or Canada.

The Millenia was available in three models: the base model, the mid-level millenia L with standard leather upholstery, power moonroof and remote keyless entry, and the top-of-the-line millenia S model which featured traction control, heated front seats, heavy duty wipers and the supercharged 2.3-liter V6 Miller cycle engine.

Reception was generally positive, with reviewers praising the vehicle's combination of interior quality, engine performance, and overall value as superior to contemporary competitors like the BMW 3-series, Infiniti i30, Acura TL, Lexus ES300, and Mercedes C280.[11]

US Market Sales [12]

199419951996[13] 1997[14] 1998[15] 1999[16] 2000*[17] 2001[18] 2002[19] 2003[20] 2004[21]
January01,4299981,1261,1141,113unknown1,3011,9045097
February4001,4509601,1731,0001,203unknown1,6651,7714501
March1,8741,7941,0361,2141,0311,333unknown1,2861,9253047
April2,7081,4941,0551,3461,0311,399unknown1,4551,5831920
May3,2361,5031,1531,9301,0851,605unknown1,8921,7071391
June3,1142,4678282,0861,4281,487unknown3,7611,368860
July2,3381,6588561,7613,6861,563unknown1,6431,432642
August2,8821,5041,2192,0183,9411,536unknown1,4071,680290
September2,5931,5121,1381,4146002,160unknown1,3921,407130
October1,8602,9921,1471,6846562,746unknown1,5941,149130
November1,6982,2621,3751,1725681,659unknown1,2421,22330
December1,7201,4961,2541,0965771,394unknown1,211917100
Total Millenia Sales24,42321,56113,01918,02016,71719,19816,55819,84918,0661,81218
All Mazda Sales375,416283,745238,285221,840240,547243,708255,526269,602258,213258,865263,882
(* Note: Monthly sales data could not be found for calendar year 2000, however the total sales for that year can be found in a year-over-year sales comparison table in the Automotive News Market Data Book for calendar year 2001)

Facelift

The vehicle received a minor facelift in 1997 primarily focused on cost-saving measures. For instance, the hood was downgraded from aluminum to steel. This first facelift was also accompanied by a name change from Eunos 800 to Mazda Millenia in the Japanese market.

The Millenia was more dramatically facelifted for the 2001 model year, with most modifications updating the front and rear bumpers and grille.

Discontinuation

While production ceased in September 2002 with the final 35 units,[22] in the United States there were still new Millenia sales as late as July 2004.

The Millenia did not have a direct predecessor or replacement in the Mazda product line. The end of production coincided with the introduction of the Mazda6 in 2002, which also served as replacement for Mazda's other, contemporaneous mid-sized sedan, the Mazda 626.

Specifications and performance

SpecificationsMillenia SMillenia L (and Base) [23]
MSRP$35,595$31,995 (Millenia L)
Engine Type2.3 Liter V62.5 Liter V6
Engine Size2255 cc/2.3 L2497 cc/2.5 L
Horsepower2100NaN0 @ 5300 rpm1700NaN0 @5600 RPM
Torque2100NaN0 @ 3500 rpm160ft.lbf @ 4000 RPM
Wheelbase/Width/Length108.30NaN0/69.70NaN0/189.80NaN0108.30NaN0/69.70NaN0/189.80NaN0
TransmissionFour-speed automaticFour-speed automatic
Curb Weight3410NaN3232NaN
Fuel TypePremium UnleadedPremium Unleaded
Fuel Capacity180NaN0180NaN0
TiresP215/50R17P215/65R15 (Millenia L)
Brakes (F/R)Disc (ABS)/Disc (ABS)Disc (ABS)/Disc (ABS)
DrivetrainFront-engine/front-wheel-driveFront-engine/front-wheel-drive
Vehicle TypeFive-passenger/four-doorFive-passenger/four-door
Domestic Content4%unknown
Coefficient of Drag (Cd.)0.290.29
Performance
EPA Economy, miles per gallon
city/highway/average
20mpgus/28mpgus/23mpgus20mpgus/27mpgus/22mpgus
0-60 mph7.5 seconds9.9 seconds
1/4 Mile (E.T.)15.8 seconds @ 93.81NaN117.3 seconds
Top Speed (Est.)142mi/h135mi/h

Notes and References

  1. Web site: USD353792S . Yujiro . Daikoku . . . 2019-09-19.
  2. Web site: Demuro . Doug . 2017-09-18 . Remember When Mazda Released a Car With a Misspelled Name? . 2024-10-17 . Autotrader.
  3. Web site: Marquis . Erin . 2019-07-26 . The 2002 Mazda Millenia S Is a Ghost from Japan's Bubble Era of Wild Over-Engineering . 2024-10-17 . Jalopnik.
  4. News: November 1993 . Baby Amati to wear Mazda badge . 2024-10-18 . MotorTrend . 18.
  5. Web site: MAZDA 100TH ANNIVERSARY LEGENDARY MAZDAS - EUNOS 800/MILLENIA . 2024-10-17 . Legendary Mazdas - Eunos 800 / Millenia.
  6. News: Kelley . Maryann N. . February 1992 . Amati: What's in a name? . 2024-10-18 . MotorTrend . 118.
  7. News: June 1992 . That's Amati . 2024-10-18 . MotorTrend . 26.
  8. News: Pollack . Andrew . October 27, 1992 . Mazda Drops Luxury Line Plan for U.S. . https://web.archive.org/web/20171110211232/http://www.nytimes.com/1992/10/27/business/mazda-drops-luxury-line-plan-for-us.html . 2017-11-10 . 20 December 2016 . New York Times.
  9. News: O'Dell . John . October 27, 1992 . Mazda Puts Brakes on Amati : The Car Maker Cancels Plans to Launch a Luxury Car Division . live . https://web.archive.org/web/20171110211002/http://articles.latimes.com/1992-10-27/business/fi-807_1_luxury-car-division . 2017-11-10 . 20 December 2016 . LA Times.
  10. Web site: Orlove . Raphael . 2018-12-10 . It Was Japan's Most Daring Car. Then the Economy Imploded . 2024-10-17 . Jalopnik.
  11. News: Paul . Rik . September 1995 . In the Leather-Lined Trenches of the Midluxury Wars . 2024-10-19 . MotorTrend . 89–96.
  12. Web site: Automotive News Market Data Book . 28 September 2024 . Automotive News . 0005-1551.
  13. "Sales." Automotive News (1997): 45-68. ProQuest. Web. 28 Sep. 2024.
  14. "Sales." Automotive News 71.5768 (1998): 45-68. ProQuest. Web. 28 Sep. 2024.
  15. "Sales." Automotive News 73.5821 (1999): 33-54. ProQuest. Web. 28 Sep. 2024.
  16. "Sales." Automotive News, suppl.Market Data Book 2000 74.5877 (2000): 33-54. ProQuest. Web. 28 Sep. 2024.
  17. "U.S. Car and Light-Truck Sales - 2000 Calendar Year." Automotive News, suppl.2001 Market Data Book 75.5930 (2001): 9. ProQuest. Web. 28 Sep. 2024.
  18. "North America Sales History and Forecast." Automotive News, suppl.2002 Market Data Book 76.5986 (2002): 25-39. ProQuest. Web. 28 Sep. 2024.
  19. "U.S. Car Sales - North America-Built and Imported - 2002 Calendar Year." Automotive News, suppl.2003 Market Data Book 77.6040 (2003): 27,28,30-32. ProQuest. Web. 28 Sep. 2024.
  20. "Sales: U.S. Car Sales - North America-Built and Imported - 2003." Automotive News, suppl.2004 Market Data Book 78.6095 (2004): 27,28,30-32. ProQuest. Web. 28 Sep. 2024.
  21. "U.S. Car and Light-Truck Sales - 2004." Automotive News, suppl.2005 Market Data Book 79.6149 (2005): 26-35. ProQuest. Web. 28 Sep. 2024. "U.S. Light-Vehicle Sales." Automotive News, suppl.2006 MARKET DATA BOOK 80.6204 (2006): 24. ProQuest. Web. 28 Sep. 2024.
  22. Web site: 2002-10-01 . MAZDA:Backnumber Production and Sales Results . 2024-10-17.
  23. Web site: Detailed specs review of 1996 Mazda Millenia model for North America.