Wonderbly Explained

Wonderbly
Type:Public
Hq Location:London, England
Industry:Publishing
Founded:2012 in England
Homepage:www.wonderbly.com

Wonderbly, previously Lost My Name,[1] is a technology and publishing business that produces personalized books for children and adults. Launched in 2012,[2] Wonderbly has sold over 8 million books in 169 countries and territories, and their titles are available in 11 languages. The company's headquarters are in Bloomsbury, London.[3]

Products

The initial product published by Wonderbly, The Little Boy/Girl Who Lost His/Her Name[4] , is a personalised picture book for readers whose age ranges between two and six years old. The book tells of a child who has lost their name and goes on an adventure to find it. Each book comprises a selection of mini stories, each of which feature the letters of the child's missing name.[5]

The Little Boy/Girl Who Lost His/Her Name has been translated into British English,[6] American English,[7] German,[8] French,[9] Spanish,[10] Italian,[11] Dutch,[12] Chinese[13] and Japanese.[14]

Wonderbly followed this up with The Incredible Intergalactic Journey Home,[15] a picture book personalised around a child's address that featured a satellite image of their real home.

Wonderbly's third title, Kingdom of You,[16] is a personalised picture book based on a child's favourite things.

Most recently Wonderbly released The Birthday Thief,[17] which uses a child's birthdate as its narrative structure.

History

Wonderbly was founded by Asi Sharabi, former advertising exec;[18] Tal Oron, creative technologist; David Cadji-Newby, a television writer and novelist; and Pedro Serapicos, an illustrator and graphic designer.[19] The company is currently headquartered in East London.[20]

In June 2015, Wonderbly announced a $9 million Series A round, led by Google Ventures,[21] and in July 2017, another $8.5 million Series B round led by Ravensburger.[22] The company also underwent a rebrand from Lost My Name to Wonderbly in the same month.

In July 2021, private equity firm Graphite Capital acquired Wonderbly.[23] [24]

Recognition

The company won recognition in Series 12 of BBC's Dragon's Den,[25] [26] where two of the co-founders appeared on British and Australian television to secure a record breaking investment.[27]

Awards

2014

2015

2016

2017

Notes and References

  1. Web site: New name, same us. 24 July 2017 . 27 July 2017.
  2. Web site: Lost My Name: Personalised books are the name of the game. 3 February 2014 . 27 July 2017.
  3. Web site: Wonderbly press page. 27 July 2017.
  4. Web site: Book Review: The Little Girl Who Lost Her Name from Lostmy.Name . 18 December 2014.
  5. Web site: Exclusive interview with David Cadji-Newby. 27 July 2017.
  6. Web site: The Little Boy Or Girl Who Lost Their Name. 27 July 2017.
  7. Web site: The Little Boy Or Girl Who Lost Their Name. 27 July 2017.
  8. Web site: Ach, du Schreck, mein Name ist weg!. 27 July 2017.
  9. Web site: Oh, j'ai perdu mon nom. 27 July 2017.
  10. Web site: El niño/La niña que perdió su nombre. 27 July 2017.
  11. Web site: Dov'è finito il mio nome. 27 July 2017.
  12. Web site: Wat een pech mijn naam is weg!. 27 July 2017.
  13. Web site: Lost My Name个性定制绘本. 27 July 2017.
  14. Web site: だれか なまえを みなかった?. 27 July 2017.
  15. Web site: The Incredible Intergalactic Journey Home. 27 July 2017.
  16. Web site: Kingdom of You. 27 July 2017.
  17. Web site: The Birthday Thief. 27 July 2017.
  18. Web site: How Asi Sharabi went from PhD-dropout to international digital publisher. 18 December 2014.
  19. Web site: Lost My Name: personalised children's publishing with a modern twist. 3 November 2014 . 18 December 2014.
  20. Web site: Privacy Policy of Wonderbly. 27 July 2017.
  21. Web site: Lost My Name, The Kids "Full-Stack" Personalised Book Publisher, Raises $9M Led By Google Ventures. 25 June 2015 . 27 July 2017.
  22. Web site: Lost My Name, the tech-driven kids book publisher, raises $8.5M and partners with Roald Dahl Estate. 31 July 2017 . 1 August 2017.
  23. Web site: Printweek - Wonderbly plans further expansion under new owner . 2023-10-22 . Printweek . en.
  24. Web site: 2021-07-27 . Graphite Capital buys fast-growing personalised children's book business Wonderbly AltAssets Private Equity News . 2023-10-22 . en-US.
  25. Web site: Dragon's Den contestants scoop £100k investment for their children's book company in show's best EVER deal. . 27 July 2014 . 18 December 2014.
  26. Web site: Dragon slayers nab £100,000 from Piers Linney for a 4pc slice of their kids publishing start-up. 18 December 2014.
  27. Web site: Dragons Den de Movie. . 27 July 2017.
  28. Web site: Nosy Crow, Profile and PRH among FutureBook's innovation winners. 27 July 2017.
  29. Web site: People's Champion Finalist: Lost My Name. 20 October 2014 . 27 July 2017.
  30. Web site: Lovedbyparents Awards Results 2014. 27 July 2017.
  31. Web site: British Book Design and Production Awards, 2015 Winners. 27 July 2017.
  32. Web site: Bookseller Industry Awards, 2015 Winners. 27 July 2017.
  33. Web site: Deliveroo and Lost My Name among tech stars likely to make spectacular IPOs. 27 July 2017.
  34. Web site: Innovative Business Awards 2016. 27 July 2017.
  35. Web site: Junior Design Awards 2016 RESULTS. 27 July 2017.
  36. Web site: THE LEAP 100. 14 March 2017 . 27 July 2017.
  37. Web site: Most Innovative Companies 2016. 27 July 2017.
  38. Web site: 20 Innovative Companies For Kids And Parents In 2016. . 27 July 2017.
  39. Web site: Tech Track Ones to Watch. 27 July 2017.
  40. Web site: Vote now in The Europas Conference & Awards for European startups. 30 May 2016 . 27 July 2017.
  41. Web site: Introducing Blinkies. 12 August 2016 . 28 July 2017.
  42. Web site: BAFTA Children's Awards Nominees Announced. 27 July 2017.
  43. Web site: Best Designed/Illustrated Book for Children 2017. 6 September 2017.
  44. Web site: Tech Track 100 - Britain's fastest-growing private technology companies. 12 September 2017.

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