| Watch for the Hook | |
| Type: | single |
| Artist: | Cool Breeze featuring Outkast, Goodie Mob and Witchdoctor |
| Album: | East Point's Greatest Hit |
| Genre: | Hip hop |
| Label: | Interscope |
| Producer: | Organized Noize |
| Chronology: | Cool Breeze |
| Prev Title: | Dirty South |
| Prev Year: | 1995 |
| Next Title: | Cre-A-Tine (I Got People...) |
| Next Year: | 1999 |
"Watch for the Hook" is a posse cut song by American Atlanta-based Southern hip hop collective Dungeon Family. It was released on December 1, 1998, via Organized Noize/Interscope Records as a lead single from member Cool Breeze debut studio album East Point's Greatest Hit. It was written by André 3000, Witchdoctor, CeeLo Green, Khujo, Big Gipp, Big Boi, T-Mo, Cool Breeze, Big Rube, and Organized Noize, who produced the song using samples from Merry Clayton's cover version of Neil Young's "Southern Man".
The single peaked at number 73 on the Billboard Hot 100, number 18 on the Hot R&B/Hip-Hop Songs, number 48 on the R&B/Hip-Hop Airplay and topped the Hot Rap Songs chart in the United States.
Nathan Rabin of The A.V. Club called "Watch for the Hook" "the best song on the album".[1] Matthew Ismael Ruiz of Pitchfork wrote: "André 3000 only has six bars, but opens the track like a shotgun blast; Cee-Lo and Khjuo try to outpace each other as they trade rapid-fire blows; and T-Mo breaks down the door, Kramer-style, with a barely decipherable verse that nonetheless reveals its complexity on a lyrics sheet. T-Mo might have the best verse, but Witchdoctor, Big Gipp, Big Boi… each comes correct with unique verses, varying pitch, cadence, and flow. Right up until the final verse, from the man whose name is on the song. The big mistake here was the conceit that Cool Breeze was on the same level as the Dungeon Family. With a plodding pace, basic AABB rhyme scheme, and bland imagery, he manages to say the least with the most airtime. It's almost as if he knows it, choosing to repeat the last four bars four times to close out the track".[2]