| WVBX | |
| City: | Spotsylvania, Virginia |
| Area: | Fredericksburg, Virginia |
| Branding: | Live 99.3 |
| Frequency: | 99.3 MHz |
| Airdate: | January 26, 1988 (as WYND-FM) |
| Format: | Contemporary hit radio |
| Erp: | 3,000 watts |
| Haat: | 100 meters (328 ft) |
| Class: | A |
| Facility Id: | 22484 |
| Coordinates: | 38.1417°N -77.6928°W |
| Callsign Meaning: | W ViBe X (previous branding) |
| Former Callsigns: | WYND-FM (1988–1989) WPLC (1989–1994) WYSK (1994–1996) WYSK-FM (1996–2008) WWVB-FM (2008–2009)[1] |
| Affiliations: | Premiere Networks |
| Owner: | Alpha Media LLC |
| Licensee: | Alpha Media Licensee LLC |
| Sister Stations: | WFLS-FM, WNTX, WWUZ |
| Webcast: | Listen Live |
| Website: | live993.com |
| Licensing Authority: | FCC |
WVBX (99.3 FM "Live 99.3") is a commercial radio station licensed to Spotsylvania, Virginia and serving the Metro Fredericksburg area. WVBX is owned and operated by Alpha Media LLC, through licensee Alpha Media Licensee LLC.[2] It airs a contemporary hit radio format.[3]
The station first launched on January 26, 1988, with the call sign WYND-FM.[4] It aired a smooth jazz/new age music format and was owned by Richard J. Hayes and Associates. On April 10, 1989, WYND-FM changed to WPLC, simulcasting the Urban Contemporary format of then-WPLZ in Petersburg, also on 99.3. It became WYSK on September 30, 1994.
In 1994, the station was purchased by The Free Lance–Star, a daily newspaper in Fredericksburg. On July 16, 1996, WYSK modified its call letters to WYSK-FM, switching to an Adult Contemporary format. On March 4, 2002, WYSK-FM flipped to Alternative Rock, branded as "99.3 WYSK – The Rock Alternative."
At noon on January 7, 2008, WYSK-FM dropped its Alternative format and switched to Rhythmic Contemporary Hit Radio with the station's first song being Justin Timberlake's "SexyBack". The call letters were changed from WYSK to WWVB-FM on January 11, 2008 to go along with the new moniker "The Vibe."
On August 13, 2009, the call sign was changed from WWVB-FM to WVBX.[5]
On January 23, 2015, Alpha Media "entered into a definitive agreement" to purchase WVBX and sister stations WFLS-FM, WNTX, and WWUZ from Free Lance-Star License, LLC.[6] The purchase was consummated on May 1, 2015, at a price of $8.1 million.
On June 1, 2018, WVBX rebranded as "Live 99.3."[7] The station is now airing a more traditional contemporary hit radio playlist, moving away from the rhythmic format.[8]