| WRON-FM | |
| City: | Lewisburg, West Virginia |
| Area: | Lewisburg, West Virginia Ronceverte, West Virginia Rainelle, West Virginia Union, West Virginia |
| Branding: | 103.1 The Bear |
| Airdate: | 1981 |
| Frequency: | 103.1 MHz |
| Format: | Country |
| Power: | 3,300 Watts |
| Class: | B1 |
| Facility Id: | 59675 |
| Coordinates: | 37.8047°N -80.3508°W |
| Callsign Meaning: | W RONceverte calls previous community of license |
| Former Callsigns: | WKCJ (1981–2008) WRON-FM (2008–Present) |
| Owner: | Radio Greenbrier, Inc. |
| Licensee: | Michael J. Kidd |
| Sister Stations: | WKCJ, WRLB, WRON, WSLW |
| Webcast: | WRON-FM Webstream |
| Website: | WRON-FM Online |
| Affiliations: | ABC Radio News PRN Radio West Virginia MetroNews |
| Licensing Authority: | FCC |
WRON-FM is a country formatted broadcast radio station licensed to Lewisburg, West Virginia, serving the Lewisburg/Ronceverte/Rainelle/Union area. WRON-FM is owned and operated by Radio Greenbrier, Inc.
All Access reported on September 20, 2007, that Todd P. Robinson, Inc.'s WKCJ (now WVBB) would be swapped to Radio Greenbrier, Inc. for WRON-FM. This took place on August 1, 2008. WKCJ (now at 97.7) applied to move south to Elliston-Lafayette, Virginia (which is between Roanoke and Christiansburg).
The swap ensured that when Todd P. Robinson, Inc. moves the 97.7 frequency, WRON-FM will continue to have an FM station serving Greenbrier County, West Virginia.
On Wednesday, July 13, 2011, Roanoke, Virginia based Mel Wheeler, Inc. agreed to purchase the station for $675,000. A new application was filed to move the signal to Elliston-Lafayette, on Fort Lewis Mountain, broadcasting 260 watts, but from a height of 1542 feet.
On December 2, 2011, Mel Wheeler, Inc. took ownership and control of WKCJ and began simulcasting Lynchburg based WVBE-FM. On December 9, 2011, the callsign was changed to WVBB.