| WMSJ | |
| City: | Freeport, Maine |
| Area: | Portland, Maine |
| Branding: | K-LOVE |
| Translator: | W260AS 99.9 Lawrence, Massachusetts |
| Format: | Contemporary Christian music |
| Erp: | 14,000 watts |
| Haat: | 186m (610feet) |
| Class: | B |
| Licensing Authority: | FCC |
| Facility Id: | 17483 |
| Coordinates: | 43.763°N -70.324°W |
| Affiliations: | K-Love |
| Owner: | Educational Media Foundation |
| Website: | klove.com |
WMSJ (89.3 FM; "K-LOVE") is a radio station airing the K-Love contemporary Christian music format, licensed to Freeport, Maine and serving the Portland area. The station is owned by Educational Media Foundation.[1] WMSJ's programming is also heard on a translator in Lawrence, Massachusetts, W260AS (99.9 FM).
The 89.3 FM facility signed on November 29, 1997.[2] WMSJ's programming had originated in July 1993 on 91.9 FM in Harpswell;[2] after 89.3 went on the air, the 91.9 frequency was sold to the Bible Broadcasting Network and became WYFP.[3] Originally known as "Joy 89.3," the station rebranded to "Positive 89.3" in July 2005.[4] W260AS in Lawrence signed on in February 2008.[5]
By September 2010, the station's owner, The Positive Radio Network, shared several board members with Bethesda Christian Broadcasting, another operator of religious radio stations;[6] the following year, WMSJ was transferred to Bethesda.[7] [8] In January 2015, Bethesda Christian Broadcasting reached a deal to sell WMSJ to Educational Media Foundation; the sale closed on June 10, 2015, at a purchase price of $925,000, at which point the station joined EMF's K-Love network.[1]