| WMCM | |
| Above: | Simulcasts WBFB, Bangor |
| City: | Rockland, Maine |
| Country: | US |
| Area: | Mid Coast |
| Branding: | The Bear |
| Frequency: | 103.3 MHz |
| Airdate: | (as WRKD-FM at 93.5) |
| Format: | Country |
| Erp: | 22,500 watts |
| Haat: | 225m (738feet) |
| Class: | B |
| Facility Id: | 57301 |
| Licensing Authority: | FCC |
| Coordinates: | 44.1269°N -69.1406°W |
| Callsign Meaning: | Mid Coast Maine |
| Former Callsigns: | WRKD-FM (1968–1980) |
| Former Frequencies: | 93.5 MHz (1968–1985) |
| Owner: | Blueberry Broadcasting |
| Licensee: | Blueberry Broadcasting, LLC |
| Sister Stations: | WABK-FM, WVQM, WQSS, WTOS-FM |
WMCM (103.3 FM) is an American radio station broadcasting a country music format simulcasting WBFB. Licensed to Rockland, Maine, United States, the station serves the Mid Coast Maine area. The station is owned by Blueberry Broadcasting.[1]
The station signed on in 1968 as a Class A on 93.5 as WRKD-FM, sister to WRKD (1450 AM, later WVOM). WMCM upgraded to 20.6 kW and changed its frequency to 103.3 in the late 1980s. The station began its country music format on September 9, 1990, replacing a short lived classical music format,[2] and subsequently branded as "Real Country 103.3". As of September 28, 2009, WMCM became part of a three-station country network based out of Blueberry's Bangor office, simulcasting WBFB and also heard on WLKE (now WBFE, formerly branded as "Lucky 99.1").[3] [4]