| Callsign: | WLAJ |
| City: | Lansing, Michigan |
| Logo Alt: | A rectangle with a white 53, which divides the rectangle into orange and light blue portions. The ABC network logo in near-black sits on the orange portion. Beneath in white on light blue are the letters W L A J. |
| Image Alt: | The CW logo, an orange thick logo with the letters C and W connected, in the lower left. Above it, right-aligned, is the word Lansing capitalized in a sans serif, and below it are the words "Digital 53.2" in smaller print. To the right of both, full-height, is a sans-serif numeral 5. |
| Digital: | 14 (UHF), shared with WLNS-TV |
| Virtual: | 53 |
| Owner: | Mission Broadcasting, Inc. |
| Operator: | Nexstar Media Group via SSA |
| Location: | Lansing–Jackson, Michigan |
| Country: | United States |
| Callsign Meaning: | Lansing and Jackson |
| Sister Stations: | WLNS-TV |
| Erp: | 950 kW |
| Haat: | 289.80NaN0 |
| Facility Id: | 36533 |
| Coordinates: | 42.6886°N -84.3764°W |
| Licensing Authority: | FCC |
WLAJ (channel 53) is a television station in Lansing, Michigan, United States, affiliated with ABC and The CW Plus. It is owned by Mission Broadcasting, which maintains a shared services agreement (SSA) with Nexstar Media Group, owner of CBS affiliate WLNS-TV (channel 6), for the provision of certain services. WLAJ and WLNS-TV share studios on East Saginaw Street on Lansing's Eastside; the stations transmit using WLAJ's spectrum from a tower on Van Atta Road in Okemos, Michigan.
WLAJ went on the air in 1990, though the construction permit had been awarded in 1981. The dormant permit was bought by Joel Ferguson, a Lansing developer and politician who had previously started WSYM-TV (channel 47) in 1982. Though channel 47 was the Lansing area's third station, the ABC network refused to grant it an affiliation to protect existing ABC affiliates in Detroit, Flint, and Battle Creek. WLAJ won the ABC affiliation in part because its signal pattern was designed to avoid overlap. The station started airing local newscasts shortly after signing on, but the newscasts failed to attract viewers and were discontinued after 17 months. Under the management of Granite Broadcasting and for most of the ownership of Freedom Communications, WLAJ produced local newscasts featuring more unconventional formats but could not pull viewers from the dominant WLNS-TV and WILX-TV, and the last independent newscast effort was discontinued in September 2009.
Sinclair Broadcast Group acquired Freedom in 2012 but spun WLAJ off to Shield Media, which in turn entered into the shared services agreement with WLNS-TV. Channel 53 began airing simulcasts of that station's morning and evening newscasts. Mission Broadcasting, a company known for operating stations on behalf of Nexstar, acquired WLAJ from Shield in 2020.
The Lansing–Jackson television market was dominated by two major commercial VHF stations, WJIM-TV (now WLNS-TV) on channel 6 and WILX-TV (channel 10), since the latter station began in 1959. In the late 1970s, interest emerged in activating a third local station on a UHF channel: channel 36, then allocated to Lansing. Three applicants had already filed for the channel by 1979. Benko Broadcasting was owned by two brothers, one of whom was a judge in Sanilac County; F&S Comm/News, primarily owned by former Lansing city councilman Joel Ferguson and business partner Sol Steadman; and Kare-Kim Broadcasting Corporation, whose primary stakeholder, Donald Haney, was a television personality in Detroit.[1]
On August 4, 1980, the Federal Communications Commission (FCC) issued a ruling that complicated the picture for the channel 36 applicants. It changed the channel allocation from 36 to 47 as part of changes in five Michigan and Ohio cities, necessary to conform with a new Canadian table of allocations for UHF channels. This was not a trivial change for the Lansing applicants, as channel 47 was short-spaced with location restrictions. These restrictions, to channel 62 in Detroit, had led the FCC in 1967 to allot channel 36 instead of 47 at Lansing.[2] In restoring channel 47 to Lansing, the FCC gave the existing applicants from the channel 36 case the opportunity to keep the short-spaced channel or specify Lansing's other UHF channel, channel 53.[3] F&S Comm/News was the only applicant who chose channel 47 and received a construction permit in December 1981.[4] The firm began broadcasting December 1, 1982, as WFSL, an independent station.[5] WFSL was sold to The Journal Company at the end of 1984[6] and changed its call sign to WSYM-TV on March 11, 1985.[7]
Benko and Kare-Kim opted for channel 53, and the FCC declared a comparative hearing for their applications in May 1981.[8] In lieu of a hearing proceeding, the parties settled: Benko reimbursed Kare-Kim for $29,900 in expenses pursuing its application and came away with the permit in an agreement approved that December.[9] Though Benko Broadcasting proposed in 1983 to build WLAJ as a second independent, owner Robert Benko fretted that competition with channel 47 would drive up prices for programming.[10] Later, Charles McLravy, former owner of Lansing radio station WILS, became a stakeholder in Benko Broadcasting and built a transmitter building and of tower.
One of the reasons channel 36 had initially attracted interest was that there was no in-market ABC affiliate in Lansing, which was the largest market so unserved. The ABC network was available over-the-air from Flint, Michigan's WJRT, which was the primary source of the ABC network in Lansing, and in other portions of the region by WUHQ from Battle Creek or WXYZ-TV from Detroit.[11] However, cable was often necessary to get a good ABC signal, particularly in Jackson. WFSL had pursued the ABC affiliation when it launched, but ABC refused to grant it, principally due to coverage overlap with WJRT and WXYZ-TV—the latter of which ABC then owned.[12] When the construction permit for channel 47 was awarded, the FCC dismissed a protest by WUHQ-TV, which sought to establish translators in Jackson and Lansing.[13]
On March 10, 1989, Benko Broadcasting filed to sell the WLAJ construction permit to Lansing 53, Inc., a company owned by Joel Ferguson.[14] The sale came after McLravy decided he was not the right person to build the TV station.[15] The reactivation of plans for channel 53 immediately started to unblock the ABC logjam. Neither ABC nor the newer Fox network had an affiliate in the Lansing market, and ABC was seen to be in the driver's seat with a choice of possible affiliates (WSYM or WLAJ).[16]
The FCC granted final approval for the WLAJ sale in March 1990,[17] leaving ABC with the decision between WSYM and WLAJ as its local affiliate.[18] In a bid to court the network, Ferguson redesigned WLAJ's signal pattern to protect WJRT and WUHQ; this was successful, and on May 23, 1990, ABC awarded the Lansing affiliation to WLAJ.[19] To set up Lansing's third TV news department, Ferguson hired former WLNS news director Bruce Cornelius;[20] news anchor Warren Williams, a graduate of Lansing's Sexton High School and former student at Michigan State University, was hired to present channel 53's evening newscasts.[21] Weeknight sports was presented by Mark Wilson, who had been a popular weekend sportscaster at WILX.[22]
From studios in the former Dambro's appliance store on Pennsylvania Avenue,[23] WLAJ began broadcasting on October 13, 1990, with the highlight of its first day on air an ABC College Football telecast featuring Michigan versus Michigan State.[24] Its debut led cable systems to remove another ABC affiliate from their lineups, with some choosing WUHQ and others WJRT.[25] [26] On October 29, the station aired its first 53 Newsbeat newscasts.[27]
53 Newsbeat made little impact in the local television ratings. In its first ratings test, the November 1990 Arbitron survey, WLAJ's newscasts attracted less than 1% of the audience compared to 17% for WLNS and 14% for WILX.[28] Williams was fired after less than a year[29] before being rehired to report and host cut-ins during Good Morning America.[30] Less than two months after instituting Saturday newscasts for the first time,[31] WLAJ discontinued 53 Newsbeat on April 3, 1992, and replaced it with simulcast local news from WXYZ-TV in Detroit. Ferguson cited the dismal ratings, cost savings, and WXYZ's superior coverage of news events, including the Michigan state capitol; Dave Hoger of the Jackson Citizen Patriot noted that the newscast never quite rose to the level of its on-air presentation and that viewers had become very accustomed to the news on WLNS or WILX.[32] Wilson was the only holdover, as his contract could not be dropped;[33] he stayed to record a sportscast inserted over the WXYZ newscast at 6:15 p.m.,[34] only to depart weeks later for Detroit's WJBK.[35] Cornelius stayed on to produce editorials before he was dismissed in January 1993.[36] The WXYZ newscasts continued to air until June 1996; after the suspension and departure of star WXYZ anchorman Bill Bonds in 1995, ratings had fallen significantly for the simulcasts.[37]
After Paul Brissette nearly bought half of WLAJ, leading to speculation he would run it in a local marketing agreement (LMA) with WILX (which he was selling at the time),[38] Ferguson instead agreed to contract Granite Broadcasting to manage WLAJ;[39] Granite had entered Michigan the year by buying WWMT in Kalamazoo for $95 million,[40] and that station's general manager assumed responsibility for WLAJ. Granite did not immediately buy WLAJ, valued at $19.4 million, because of the signal overlap between the Lansing and Kalamazoo stations.[41]
Granite identified restoring a newscast as a top priority, promising $3 million in spending on the station including restoring news. ABC 53 News Now debuted on August 25, 1997.[42] The newscast featured several staff transferred from WWMT, including anchor Joe Parker; it utilized a faster pace and dispensed with some traditional conventions, including a desk-based set and in-house weather forecasts.[43] [44] In its first ratings survey, the new ABC 53 News Now again failed to attract 1% of the audience. The contrast was increased by the debut weeks later of a 10 p.m. newscast at WSYM, which drew 4% audience share.[45]
Granite agreed to acquire KOFY-TV in San Francisco in late 1997. To fund the purchase, the company opted to sell WWMT and WLAJ to Freedom Communications for a total of $170 million. This transaction encountered a complication when the owner of the WLAJ transmitter site in Tompkins Township, claiming nonpayment of rent, threatened to evict the station, thereby forcing it off the air, if it were not paid $284,000 or if the station did not spend $2.1 million to buy the property outright.[46] A Jackson County judge ruled that Granite had met the conditions of creditworthiness necessary to force Tompkins to agree to the transaction.[47]
The half-hour News Now format was discontinued in January 2001 in response to continued low ratings. The 6 and 11 p.m. newscasts were reformatted as the ABC 53 News Express, a 10-minute newscast. The remainder of the half-hour was filled with a public affairs and debate program, On Point, also hosted by Parker.[48] During this time, WLAJ served as the local sales representative for The WB 100+ Station Group, selling the advertisements seen by local WB viewers on cable; it assumed this responsibility from WILX in 2000.[49] It also managed WHTV (channel 18), the regional UPN affiliate, under an LMA with Venture Technologies Group;[50] WHTV switched service providers to WLNS-TV in 2006.[51] Some station operations moved from Lansing to WWMT in Kalamazoo in 2005.[52]
In 2007, WLAJ hired Suzanne Wangler, known on air as Suzanne Page, to anchor its newscasts. Wangler had once been a weekend anchor at WILX before working in several positions in and out of TV news in Detroit. After WXYZ aired a report exposing her various legal issues, she resigned in February 2008,[53] hanging herself days later.[54] The station expanded its early-evening news to an hour in October 2008[55] but reversed course and discontinued all longform local newscasts in September 2009, citing continued low ratings. WWMT continued to provide limited news breaks and weather.[56]
Freedom announced on November 2, 2011, that it would bow out of television and sell its stations, including WLAJ, to the Sinclair Broadcast Group.[57] The deal closed on April 2, 2012; on October 11, Sinclair filed to sell WLAJ to Shield Media (owned by White Knight Broadcasting vice president Sheldon Galloway) for $14.4 million. Shield immediately turned over operations to WLNS-TV and its owner, Young Broadcasting. Shield had previously bought WXXA-TV in Albany, New York, and outsourced its operations to a Young-owned station there. As WLNS was already managing WHTV, this gave Young operational control of three stations in the Lansing market.[58] After FCC approval, the sale was completed on March 1, 2013.[59]
After the sale to Shield was finalized, WLAJ moved its operations into WLNS-TV's studios. It began simulcasting newscasts from WLNS-TV at 6 and 11 p.m. and in mornings over the course of April 2013. WLNS management believed the simulcasts would expose additional viewers to their newscasts by offering ABC programming as a lead-in in addition to CBS programming and by way of WLAJ's better signal at the time in the southern portion of the market.[60] [61] [62] WHTV, whose owner Spartan-TV objected to the WLAJ arrangement amid possible fears it would be pushed out,[63] signed a new agreement with WSYM-TV in July 2014.[64] During this time, WLNS-TV changed hands twice as part of larger transactions: Media General merged with Young in November 2013,[65] and Nexstar Broadcasting Group acquired Media General in January 2017.[66]
In 2017, WLNS sold its spectrum in the incentive auction for $13.6 million[67] and entered into a channel sharing agreement with WLAJ, which began broadcasting WLNS from its transmitter on June 11, 2018.[68] As a result of the repack to clear the 600 MHz band, the stations moved from channel 25 to channel 14 on January 17, 2020.[69] [70]
On August 21, 2020, it was announced that Mission Broadcasting would acquire WLAJ.[71] [72] The acquisition was completed on November 23.[73]
| Channel | Res. | Aspect | Short name | Programming | |
|---|---|---|---|---|---|
| WLAJ | 53.1 | WLAJ-DT | ABC | ||
| 53.2 | The CW Plus | ||||
| WLNS-TV | 6.1 | WLNS-TV | CBS |