| WKYV | |
| City: | Petersburg, Virginia |
| Country: | US |
| Network: | K-Love |
| Frequency: | 100.3 MHz |
| Airdate: | December, 1992 |
| Format: | Contemporary Christian |
| Erp: | 4,500 watts |
| Haat: | 116m (381feet) |
| Class: | A |
| Facility Id: | 21826 |
| Licensing Authority: | FCC |
| Coordinates: | 37.1821°N -77.4°W |
| Callsign Meaning: | K-Love Virginia |
| Owner: | Educational Media Foundation |
| Sister Stations: | WLFV, WARV-FM |
WKYV (100.3 MHz) is a commercial FM radio station, licensed to Petersburg, Virginia and serving the Greater Richmond Region in Virginia. The station is branded as "K-Love" and features a Contemporary Christian format. The station is owned by Educational Media Foundation (EMF). WKYV's transmitter is located off Johnson Road in Petersburg.[1]
WKYV signed on November 27, 1992, as WSVV, and carried an urban AC format that was targeted towards its city of license, Petersburg.[2] In August 1994, it would change call letters to WSOJ, but continued with the urban AC format.[3]
On February 10, 1998, WSOJ began simulcasting on newly acquired sister WVGO, which dropped its oldies format.[4] Radio One would buy the station in March 1999.[5] In October 1999, the WVGO/WSOJ simulcast ended, and Radio One began simulcasting their then-country station, WJRV ("105.7 The River") on WSOJ with new calls WARV-FM. In March 2001, Radio One sold the station to Honolulu Broadcasting, who would then lease it to Cox Radio via a local marketing agreement, and would split the simulcast by flipping WARV to a current-heavy country format as "Cat Country" to complement long-time powerhouse WKHK.[6] [7]
In December 2002, Honolulu would terminate the LMA with Cox and sell the station to MainQuad Broadcasting, owners of WBBT-FM, and flipped it to ESPN Radio on April 1, 2003, after months of stunting. On January 21, 2004, WARV dropped ESPN programming and flipped to a simulcast of WBBT, which would also adopt an oldies format on the same date.[8] [9]
In December 2005, WBBT and WARV, along with sister stations WWLB and WLFV, were purchased by Philadelphia-based Main Line Broadcasting.[10]
On July 1, 2014, Main Line Broadcasting sold its Richmond stations to L&L Broadcasting, with the combined entity taking the name Alpha Media.[11]
On October 20, 2014, WARV switched from simulcasting WBBT to sister WWLB, which aired a country format as "The Wolf".[12]
On December 5, 2016, EMF filed an application with the FCC to purchase both WARV-FM and WLFV for $2 million.[13]
On March 22, 2017, following the consummation of EMF's purchase, the station began stunting, directing listeners to sister station WWLB (the classic country-formatted "Hank FM").[14] On March 23, 2017, EMF re-launched the station as "K-Love".[15]
On April 24, 2017, WARV-FM became WKYV as part of a call letter exchange with its sister station on 90.1 FM in Colonial Heights (the WARV-FM calls were a better match for that station's new identity as part of EMF's Air1 network).