TrustRadius explained

TrustRadius
Type:Private
Industry:Technology, Software
Founded:May 2012
Founder:Vinay Bhagat
Hq Location:Austin, Texas, United States
Num Employees:65

TrustRadius is a buyer intelligence platform for business technology. It provides detailed product info, user reviews, pricing, and research tools.[1] [2]

History

TrustRadius was launched by Vinay Bhagat in 2012, initially offering a platform for detailed, long-form reviews that captured the voice of the customer at scale.[3] In 2020, the company launched intent data and integrated with Salesforce.[4] That same year, TrustRadius introduced pricing pages, allowing potential buyers to access product pricing without needing to engage with sales representatives.[5] [6]

In 2021, TrustRadius launched integrations with 6sense,[7] LinkedIn,[8] and Demandbase, providing additional intent data capabilities.[9] [10] The following year, in 2022, the company added features that allowed for more comprehensive product profiles.[11] At the same year the company was named one of the best remote work companies by Quartz,[12] and won the Killer Content Award by Demand Gen Report.[13] [14]

By 2023, TrustRadius expanded its product coverage by five times. The company also introduced more intent data integrations, including a partnership with Intentsify, and launched lead capture capabilities on vendor product pages, making it easier for buyers to engage with vendors.[15] [16] Additionally, TrustRadius partnered with LinkedIn to embed content from its reviews and product scores on the LinkedIn platform. At the same time, the company was ranked 330 on Forbes America's Best Startup Employers list[17] and included in the Inc. 5000 list.[18]

In 2024, TrustRadius launched a partnership with ZoomInfo.[19] The company also introduced an Integrated Content Syndication Network, to generate leads for customers by using intent data and content from TrustRadius.[20] [21]

References

  1. Web site: Technology and innovation environment most important for business during a crisis, finds EIU report . 2024-10-08 . Economist Impact - Perspectives . en.
  2. Web site: Jones . Andrew . 2015-12-16 . New TrustRadius marketing automation report uses updated scoring algorithm . 2024-10-08 . VentureBeat . en-US.
  3. Web site: The Entrepreneurial Journey: TrustRadius' Vinay Bhagat Built In Austin . 2024-10-04 . Built In . en.
  4. Web site: TrustRadius Connector for Salesforce . 2024-10-04 . TrustRadius . en.
  5. Web site: 14 Best SaaS Pricing Page Examples in 2024 . 2024-10-04 . www.webstacks.com . en.
  6. Web site: TrustRadius Reflects our Commitment to Creating Fanatical Customers . 2024-10-04 . Prophix . en.
  7. Web site: 6sense TrustRadius Integration Partner Network . 2024-10-04 . 6sense.com . en-US.
  8. Web site: Lindenau . Kelly . 2022-03-17 . TrustRadius Announces LinkedIn Matched Audiences Integration . 2024-10-04 . Demand Gen Report . en-US.
  9. Web site: 2022-03-31 . TrustRadius Integrates With Demandbase For Account-Based Marketing . 2024-10-04 . Martechvibe Where Technology Powers Marketing . en.
  10. Web site: Davis . Kim . 2022-03-30 . TrustRadius, Demandbase One announce intent integration . 2024-10-04 . MarTech . en.
  11. Web site: Top 5 product review sites for SaaS . 2024-10-04 . www.kalungi.com . en.
  12. Web site: Best Companies To Work From Home 2022 . 2024-10-04 . Quartz . en.
  13. Web site: Our Accolades & Achievements . 2024-10-04 . INFUSE . en-US.
  14. Web site: Lindenau . Kelly . 2022-03-16 . Meet The Winners Of The 2022 Killer Content Awards . 2024-10-04 . Demand Gen Report . en-US.
  15. Web site: Sonnenberg . Anna (Kuehl) . 2023-08-23 . Best Software Review Sites: TrustRadius . 2024-10-04 . B2B SaaS Reviews . en-CA.
  16. Web site: TrustRadius Recipe: Drive Reviews and Customer Proof . 2024-10-04 . support.pendo.io.
  17. Web site: TrustRadius . 2024-10-04 . Forbes . en.
  18. Web site: No.3,686 TrustRadius . 2024-10-04 . inc.com.
  19. Web site: ZoomInfo Wins 2024 TrustRadius Tech Cares Award for Reducing e-Waste in Landfills, Donating Electronics to Those in Need . 2024-10-04 . www.biia.com.
  20. Web site: TrustRadius 2024 Report: Why INFUSE is a Top-Rated Demand Provider . 2024-10-04 . INFUSE . en-US.
  21. Web site: Set Up Intent for TrustRadius Integration . https://web.archive.org/web/20220701133430/https://support.demandbase.com/hc/en-us/articles/4415368383899-Set-Up-Intent-for-TrustRadius-Integration . 2022-07-01 . 2024-10-04 . demandbase.com.

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