Total Beauty Media Explained

Total Beauty Media, based in Los Angeles, operates totalbeauty.com, which provides beauty tips, news, reviews, and reporting on beauty industry trends.^[1]

History

The company was founded in 2007 by Emrah Kovacoglu, a former Procter & Gamble digital media executive. Kovacoglu’s vision was to create an online destination where women could learn about and review cosmetic products, thereby attracting advertisers from the beauty industry. By February 2008, the company raised $10 million from Wallington Investments and U.S. Venture Partners.^[2]

Growth

The business operates several key online platforms, including BeautyRiot and ModernMan. As part of its growth strategy, Total Beauty Media acquired LimeLife, a women's lifestyle portal in August 2010. It launched a web show in 2012.^[3]

In March 2015, the company was acquired by Evolve Media.^[4]

External links

• Official Website
• Fashion Accessories

Notes and References

1. News: Beauty and the blog . . March 25, 2008.
2. News: Total Beauty Adds Women's Lifestyle Portal LimeLife to its Fashion Empire . Erick . Schonfeld . . August 18, 2010.
3. News: Total Beauty Media to Launch Live Web Show . Mike . Shields . . February 13, 2012.
4. Evolve Media Continues Expansion with Acquisition of Total Beauty Media Group . . March 5, 2015.