The Underwear Expert Explained

Underwear Expert
Type:E-Commerce
Language:English
Owner:Michael Kleinmann
Editor:Michael Kleinmann
Launch Date:2011

Underwear Expert started as a men's underwear blog and transitioned to a subscription based online retailer offering a curated underwear subscription with over 50 brands, featuring underwear styles, advice and reviews, fabric glossary, men's underwear trend analysis and style and service-oriented content.[1] [2] According to the New York Times, The Underwear Expert is a "comprehensive website dedicated to researching, testing, reviewing and even curating for sale underpants."

Michael Kleinmann is CEO of the company.[3] [4] [5] Kleinmann was president and COO of Freshpair from 2001 to 2011, before starting up The Underwear Expert.[6] [7] Kleinmann also writes men's underwear articles for The Huffington Post.[8]

While comfort and fit are important when underwear shopping, Kleinmann claims that men’s underwear is now a fashion item, with no less than 600 brands producing them.[1] [9] He compares the underwear movement to sneakers, just another outlet for expression, with many fabric, style and color choices becoming available on the market.[6]

External links

Notes and References

  1. Web site: A Conversation with the Underwear Expert. Blacksocks. July 25, 2012. 1 November 2013.
  2. Web site: Improving Economy Means Less Slack In Men's Waistbands. The Huffington Post. 15 July 2014. 19 July 2014 . Zach Carter . Sam Stein . Arthur Delaney.
  3. Web site: Michael Kleinmann. 312 Chicago Phoenix. 1 November 2013.
  4. Web site: Underwear Terminology. Men's Health. February 23, 2012. 1 November 2013.
  5. Web site: Less Ab, More Flab. The New York Times. Eric Wilson. May 23, 2013. 1 November 2013.
  6. Web site: Statement Manties Are the New Sneakers. New York Magazine The Cut. Amy Odell. April 9, 2009. 1 November 2013.
  7. Web site: Are We in a Recovery? Check the Underwear. CNBC. Cindy Perman. July 14, 2010. 1 November 2013.
  8. Web site: Michael Kleinmann. Huffington Post. 1 November 2013.
  9. Web site: A Pair of Boxers for $400? Men's Underwear Goes High-End. The New York Times. Guy Trebay. November 24, 2015. December 7, 2015.

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