The Luvvies Explained

The Luvvies
Subheader:	The Awards the Stars Don't Want
Image Upright:	-->
Venue:	or
Site:	-->
Country:	United Kingdom
Host:	Rhona Cameron
Year:	2003
Year2:	2004
Winner:	or
Winners:	-->
Most Awards:	Russell Crowe (2)
Network:	ITV
Ratings:	-->
Producer:	Dan Clapton James Breen
Director:	Russell Norman Mike Toppin

The Luvvies was an annual spoof awards ceremony that presented celebrities with awards that they "don't want". The awards ran twice, with the first in February 2003, and the second in January 2004. Both ceremonies were hosted by the Scottish comedian Rhona Cameron. They took place at Teddington Studios in London, and were broadcast on ITV1. Award categories included Love Rats, Naked Ambition and Ego of the Year; each category had a shortlist of three celebrities. During the ceremony, the shortlist for each category was read out, along with some footage of each nominee to illustrate the reason for their inclusion. The winner was then announced, followed by footage of him or her being doorstepped and presented with their trophy. Some winners, such as Patsy Palmer and Edwina Currie, accepted their awards, while others, such as Boy George and David Blaine, did not. A few winners, such as Simon Cowell and Jordan, showed up at the ceremony to receive their trophy in person.

Critical reaction to The Luvvies was generally negative. Writing about the 2004 awards, Frances Traynor of the Daily Record summarised the ceremony as "the show viewers really don't want to watch" and noted that "even Rhona Cameron looked bored". TV critic Charlie Brooker was particularly scathing, writing that the awards had "enraged" him and that "harassing the heartbroken for funnies is disgraceful". Cameron argued that "the key to accepting a Luvvie is not to take yourself too seriously", and said that if she were presented with a Luvvie she would "welcome it with open arms – otherwise you might look a bit po-faced and silly".

Awards

2003

Naked Ambition	Love Rats
valign=top	Tracy Shaw	valign=top	Angus Deayton
Most Likely to Turn Up for the Opening of an Envelope	When Stars Attack
valign=top	Jordan	valign=top	Russell Crowe Jay Kay Liam Gallagher
The Odd Couple	Worst Career Move
valign=top	John Major and Edwina Currie	valign=top	Les Dennis Angus Deayton Tom Jones
Frock Horror	Rent-a-Celeb
valign=top	Patsy Palmer	valign=top	Neil and Christine Hamilton
You're So Vain	Ego of the Year
valign=top	Boy George	valign=top	Simon Cowell

2004

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "The Luvvies".

Romance	Catfight
valign=top	Ben Affleck and Jennifer Lopez	valign=top	Chris Eubank and Nigel Benn
You're So Vain	Attention Seeker
valign=top	Russell Crowe	valign=top	Peter Brame (Fame Academy)
Long Arm of the Law	Reality Star of the Year
valign=top	Vinnie Jones	valign=top	Bobby Davro
Frock Horror	Love Rats
valign=top	Trinny and Susannah	valign=top	Colin Farrell
Naked Ambition	Lead Balloon
valign=top	Jodie Marsh	valign=top	Jemini
Nice Knowing You	Ego of the Year
valign=top	Kate Lawler	valign=top	David Blaine