The Flow (website) explained

The Flow is a Russian music and entertainment site surrounding hip-hop culture, founded in 2014.

History

On 2 June 2014, the former team of Rap.ru launched the site The Flow as the main media site for rap and everything, especially with what's popular among Russian youth.[1] [2]

In 2017, editors of The Flow released a show on their YouTube channel called "Russian rap in first person". The first guest on the show was rapper Vitya from the group "АК-47".[3]

In 2019, The Flow and label Universal Music Russia launched a competition for rappers, with the main prize being a music video consisting of a budget for fifteen thousand dollars. The judge of the competition was rapper Vladi of "Kasta".[4]

Management and employees

Editors:[5]

Statistics

According to the Internet company Alexa, in November 2020, The Flow was rated among the 30 thousand most popular sites on the Internet.[8]

Other projects

In 2014, chief editor Andrei Nikitin became editor-in-chief of the Moscow-based journal Time Out,[9] later becoming the section editor of "Music" on the site Afisha Daily,[10] and also becoming a judge on the Jager Music Awards, where he has been getting help from Lesha Gorbash & Nikolai Redkin.[11]

On 24 July 2017, Andrei Nikitin gave a lecture at the summer cinema "Музеон" on "how rap in Russia went from a marginal genre into the youth mainstream".[12] [13]

Notes and References

  1. Web site: The Flow отвечает на вопросы читателей (2 июня 2015 года) . https://web.archive.org/web/20201031155633/https://the-flow.ru/features/sprashivali-otvechaem . 2020-10-31 . 2020-11-28 . the-flow.ru.
  2. Web site: О проекте The Flow . https://web.archive.org/web/20201126090249/https://the-flow.ru/o-proekte . 2020-11-26 . 2020-11-28 . the-flow.ru.
  3. Web site: Редакция The Flow запустила шоу «Русский рэп от первого лица» (автор: Егор Беляков) (24 августа 2017 года) . 2020-11-28 . daily.afisha.ru.
  4. Web site: Сайт The Flow и лейбл Universal запустили конкурс для рэперов (11.10.2019) . https://web.archive.org/web/20210126090217/https://34mag.net/piarshak/news/the-flow-universal-grantbeats . 2021-01-26 . 2020-11-28 . 34mag.net. 11 October 2019 .
  5. Web site: Редакция The-Flow . https://web.archive.org/web/20201202123151/https://the-flow.ru/kontaktyi . 2020-12-02 . 2020-11-28 . the-flow.ru.
  6. Web site: 2018-04-14 . Леша Горбаш: открытое интервью с редактором The Flow . https://web.archive.org/web/20201204111952/https://34mag.net/piarshak/post/gorbash-the-flow/p/10 . 2020-12-04 . 2020-11-28 . 34mag.net.
  7. Web site: 2019-03-27 . «Хороший редактор всем недоволен»: интервью с Колей Редькиным . https://web.archive.org/web/20201205205956/https://34mag.net/piarshak/post/kolja-redkin . 2020-12-05 . 2020-11-28 . 34mag.net.
  8. Web site: the-flow.ru Competitive Analysis, Marketing Mix and Traffic - Alexa . https://web.archive.org/web/20200619151953/https://www.alexa.com/siteinfo/the-flow.ru . 2020-06-19 . 2020-11-28 . alexa.com.
  9. Web site: Jager Music Awards - Эксперты . https://web.archive.org/web/20191202062853/http://www.timeout.ru/msk/feature/439447 . 2019-12-02 . 2020-11-28 . timeout.ru.
  10. Web site: «Arcade Fire — это как Юрий Антонов»: музыканты и промоутеры о Primavera Sound (4 июня 2014 года) . https://web.archive.org/web/20210512024340/https://daily.afisha.ru/archive/volna/context/arcade-fire-eto-kak-yuriy-antonov-muzykanty-i-promoutery-o-primavera-sound/ . 2021-05-12 . 2020-11-28 . daily.afisha.ru. 4 June 2014 .
  11. Web site: Jager Music Awards - Эксперты . https://web.archive.org/web/20201126202748/https://jagermusicawards.net/experts . 2020-11-26 . 2020-11-28 . jagermusicawards.net.
  12. Web site: 18 главных премьер, концертов, выставок и лекций недели в Москве (24 июля 2017 года) . https://web.archive.org/web/20201027070612/https://daily.afisha.ru/cities/6257-18-glavnyh-premer-koncertov-vystavok-i-lekciy-nedeli-v-moskve/ . 2020-10-27 . 2020-11-28 . daily.afisha.ru.
  13. Web site: Как рэп в России из маргинального жанра превратился в молодежный мейнстрим (автор: Андрей Никитин) (24 июля 2017 года) . 2020-11-28 . youtube.com. 24 July 2017 .

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