The Broadway | |
Type: | Department store |
Fate: | Converted to Macy's |
Founder: | Arthur Letts Sr. |
Location: | Los Angeles, California |
Industry: | Retail |
Products: | Clothing, footwear, bedding, furniture, jewelry, beauty products, and housewares. |
The Broadway was a mid-level department store chain headquartered in Los Angeles, California. Founded in 1896 by English-born Arthur Letts Sr., and named after what was once the city's main shopping street,[1] the Broadway became a dominant retailer in Southern California and the Southwest. Its fortunes eventually declined, and Federated Department Stores (now Macy's, Inc.) bought the chain in 1995. In 1996, Broadway stores were either closed or converted into Macy's and Bloomingdales, some of which were sold and converted to Sears, including the Stonewood Center and Whittwood Town Center locations.
In 1895, J. A. Williams formed J. A. Williams & Co., built and opened his J. A. Williams & Co. Dry Goods Store on August 29, 1895 in the new Hallett & Pirtle Building designed by Frederick Rice Dorn, who would later design the Marsh-Strong building and The Broadway Hollywood. Williams had a 30-foot storefront along Broadway, occupying only part of the building's ground floor. Other tenants included Pearson Draperies, the La Veta restaurant, medical offices, apartments,[2] [3] and later on the Hotel Savoy.
In February, 1896, Williams went bankrupt and his store was liquidated. Arthur Letts bought the (by then "The Broadway Department Store") name, assets, fixtures, and lease for $8,377. On February 24th of that year, The Broadway started operating under Letts.[4] [5] The previous owners had a good location in a recently constructed building at the southwest corner of Broadway and Fourth Streets,[6] but had all of its assets seized by their creditors for failure to pay its bills after just four short months of operations.[7] [8] [9] In contrast, Letts was able to pay off all of his creditors in a short period of time after acquiring the assets for the failed store by the quick sale of the same assets and by watching his expenses.[10] [11]
In a short period of time, the business was doing so well, that it had to expand into adjacent store fronts.
Between 1900 and 1910, the population of Los Angeles more than tripled. Bullock's, in 1907, and Hamburger's (later May Co.), in 1908, had both opened stores occupying entire city blocks. It was clear to Letts that The Broadway needed a new, much larger building.
In 1912 The Broadway announced plans for a new nine-story building with nearly 11 acres of floor space to be built at the same location (320 W. Fourth St., southwest corner of Broadway, now the Junipero Serra state office building).[12] [13] The building was completed in 1915.[14]
The new "New and Greater Broadway store", as it was advertised,[15] had of storefront along Broadway and along Fourth Street. It was 9 stories high and covered 11acres, stretching from Broadway all the way west to Hill Street, which also had an entrance.
On November 10, 1924, The Broadway added another building, 80feet wide and 123feet deep, immediately west of the main building along Fourth Street, thus adding 119790square feet of floor space over ten above-ground and three below-ground floors. It added six passenger and three freight elevators.[16] [17] In summary, the Downtown flagship store evolved in size as follows:
Date | Total floor space | Remarks | ||
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Sq ft | Sq m | |||
1898 | 12,000 | 30-foot storefront along Broadway, occupying only part of the ground floor of the 1895 Hallett & Pirtle Building, taking over the bankrupt J. A. Williams & Co. dry goods store.[18] [19] | ||
1900 | ||||
1902 | 28,520 | By 1901, had grown to a 200-foot storefront along Broadway[20] | ||
1904 | 48,040 | |||
1905 | c. 89,700 | c. | Acquired use of 2nd and 3rd floors above the original 1896 store, which had been the Hotel Savoy. This added .[21] | |
457210square feet | 457210square feet | New building opens. | ||
New building on 4th Street added to the west. |
In 1931, The Broadway bought the B. H. Dyas Hollywood store which became the Broadway-Hollywood.[22]
In 1940, The Broadway built a landmark three-story store in Pasadena, at the corner of Colorado and Los Robles on the site of the old famous Maryland Hotel. The striking Streamline Moderne building had a 117-foot tower with a marquee facing both streets, and parking for 400 cars.[23] It would be abandoned in 1980 for a newly built store across the street in the new Plaza Pasadena mall.
In 1950, the company merged with Sacramento-based Hale Brothers to form Broadway-Hale Stores. In the same year it purchased the year-old Westchester branch of Milliron's and converted it to a Broadway. The store, designed by legendary retail architect Victor Gruen, was a considered a model of ultra-modern retail architecture at the time, with rooftop parking and striking, angular design designed to attract passing motorists.[24] [25]
The Broadway bought out competitors in Los Angeles (B.H. Dyas, Milliron's, and Coulter's), and expanded into new markets through acquisitions of small local chains: Marston's in San Diego and Korricks in Phoenix. In later years the Broadway opened stores in Nevada (Las Vegas), New Mexico, and Colorado. In 1979, it was split into two divisions: The Broadway Southern California, based in Los Angeles; and Broadway Southwest, headquartered in Phoenix, for the stores outside California.
The Broadway's parent Carter Hawley Hale Stores ran into financial difficulties which resulted from poor management decisions and hostile takeover attempts. In 1996 the chain was acquired by Federated Department Stores and the majority of locations were converted to the Macy's nameplate. Several stores in affluent areas where Macy's already had locations, South Coast Plaza, Sherman Oaks Fashion Square, Century City Shopping Center, Beverly Center, and Fashion Island Newport Beach,[26] were closed, refurbished and reopened as Bloomingdale's. Federated sold many of the remaining stores to Sears.
This is a list of the Broadway store numbers with their locations and opening dates:[27] [28] [29]
Store no. | Store name | Mall or address | (District &) City (state=CA unless stated) | Opening date | Architect | Sq. ft. at opening | Closing date | Current building use | ||||||||||
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01 | Downtown | 320 West Fourth Street (southwest corner of Broadway and Fourth Street) Original 1896 building | Historic Core, Downtown L.A. | February 24, 1896 | August 8, 1914[30] | demolished in phases 1913-5 | - class="expand-child" style="line-height:1em;" |
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01 | Downtown | Broadway Mart Center, 320 West Fourth Street (southwest corner of Broadway and Fourth Street through to Hill Street) ("New and Greater Broadway" 1913-5 bldgs.) | Downtown L.A. | March 11, 1913 (W.), October 8, 1914 (S.), June 25, 1915 (N.) | John Joseph (J. J.) Frauenfelder of Parkinson & Bergstrom. | Claimed nearly 11acres | November 15, 1973 | Junipero Serra State Office Bldg. | - class="expand-child" style="line-height:1em;" |
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01 | Plaza | Broadway Plaza (now The Bloc), 700 South Flower Street | Downtown L.A. | November 16, 1973 | Charles Luckman & Assoc. | Macy's | - class="expand-child" style="line-height:1em;" |
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02 | Hollywood[31] | Broadway Hollywood Building, 6300 West Hollywood Boulevard & 1645 North Vine Street | Hollywood, L.A. | September 3, 1931 as B. H. Dyas | Frederick Rice Dorn[32] | 172,000 | February 13, 1982 | - class="expand-child" style="line-height:1em;" |
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03 | Pasadena | 401 East Colorado Boulevard | Pasadena | November 15, 1940 | August 15, 1980 | demolished 1980 | - class="expand-child" style="line-height:1em;" |
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04 | Crenshaw (renamed Baldwin Hills in 1988) | Broadway-Crenshaw Center, later renamed Baldwin Hills Crenshaw Plaza | Crenshaw, L.A. | November 21, 1947[33] | Albert B. Gardner[34] | 200,000 (5 stories) | vacant | |||||||||||
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05 | Westchester | 8739 Sepulveda Boulevard | Westchester, L.A. | August 18, 1950 | Victor Gruen | 90,000[35] | October 14, 1990 | Kohl's | ||||||||||
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06 | Valley (renamed Panorama City)[36] [37] | Panorama City Shopping Center, now Panorama Mall | Panorama City, S.F.V., L.A. | October 10, 1955 | Welton Becket & Assoc. | 226,000 | 1996 | Walmart | ||||||||||
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07 | Anaheim[38] [39] [40] | Anaheim Plaza | Anaheim | October 14, 1955 | Welton Becket & Assoc. | 208,000[41] | January 31, 1993 | demolished, now site of power center | ||||||||||
08 | Long Beach[42] | Los Altos Market Place | Los Altos, Long Beach | November 14, 1955 as Walker's[43] | Welton Becket & Assoc. (1955), Charles Luckman & Assoc. (1963 expansion)[44] [45] | 100,000 | 1996 | vacant | ||||||||||
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09 | Del Amo | Broadway/Del Amo Shopping Center | Torrance | February 16, 1959 | Dick's Sporting Goods & Jo-Ann Fabrics | |||||||||||||
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10 | Wilshire | 5600 Wilshire Boulevard | Miracle Mile, L.A. | August 3, 1960 | closed 1980 | demolished | ||||||||||||
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11 | Whittier[46] | Whittwood Center | Whittier | February 13, 1961 | 1996 | Sears | ||||||||||||
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61 | Downtown Phoenix | 1 North First Street[47] | Phoenix, Arizona | acquired 1962 | Henry C. Trost, Trost & Trost[48] | 1966 | ||||||||||||
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62 | Chris-Town | Chris-Town Mall, now Christown Spectrum Mall | Phoenix, Arizona | August 21, 1961 | Welton Becket & Assoc. | August 31, 1992 | demolished | |||||||||||
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36 | Grossmont[49] | Grossmont Center | La Mesa, San Diego County | June 11, 1961 as Marston's | Welton Becket & Assoc. | 156,000 | Macy's | |||||||||||
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12 | West Covina[50] | West Covina Fashion Center, became part of what is now Plaza West Covina | West Covina | June 8, 1962 | 1996 | vacant | ||||||||||||
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37 | Chula Vista | Chula Vista Center | Chula Vista | December 11, 1962 | Charles Luckman & Assoc. | Macy's | ||||||||||||
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13 | Ventura | Buenaventura Plaza, now Pacific View Mall | Ventura | September 30, 1963 | Macy's | - class="expand-child" style="line-height:1em;" |
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14 | Topanga Plaza | Topanga Plaza | Canoga Park, S.F.V., L.A. | August 24, 1964 | 1996 | demolished | ||||||||||||
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15 | Century City | Century City Shopping Center | Century City, Westside, L.A. | December 10, 1964 | Welton Becket & Assoc. | 1996 | Bloomingdale's | - class="expand-child" style="line-height:1em;" |
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16 | Downey | Stonewood Center | Downey | October 18, 1965 | 143,400[51] | 1996 | vacant | |||||||||||
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17 | Huntington Beach[52] | Huntington Center, now Bella Terra, I-405 at Edinger Avenue | Huntington Beach | November 15, 1965[53] | Charles Luckman & Assoc.[54] | 150,000 | 1996 | Kohl's | ||||||||||
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18 | San Bernardino[55] | Inland Center | San Bernardino | August 29, 1966 | Charles Luckman & Assoc.[56] | 158,000 | Forever 21 | |||||||||||
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19 | Boulevard Mall | The Boulevard Mall | Paradise, Las Vegas Valley, NV | October 17, 1966 | Charles Luckman & Assoc. | Anthem Blue Cross Blue Shield offices | ||||||||||||
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20 | Bakersfield | Valley Plaza Mall | Bakersfield | February 27, 1967 | Macy's | - class="expand-child" style="line-height:1em;" |
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21 | Fashion Island | Fashion Island | Newport Beach | November 9, 1967 | William Pereira, Welton Becket & Assoc. | 1996 | Bloomingdale's | - class="expand-child" style="line-height:1em;" |
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22 | Montclair | Montclair Plaza | Montclair | May 8, 1968 | Charles Luckman & Assoc. | 142,000[57] | Demolished 2018[58] | |||||||||||
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63 | Biltmore Fashion Park | Biltmore Fashion Park | Phoenix, AZ | October 28, 1968 | Charles Luckman & Assoc. | Macy's | - class="expand-child" style="line-height:1em;" |
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38 | Fashion Valley | Fashion Valley | Mission Valley, San Diego | August 9, 1969 | Charles Luckman & Assoc. | Macy's | - class="expand-child" style="line-height:1em;" |
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64 | Scottsdale[59] | Los Arcos Mall | Scottsdale, AZ | October 18, 1969 | Burke, Kober, Nicolais & Archuleta | 156,000 | 1996 | demolished | - class="expand-child" style="line-height:1em;" |
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23 | Riverside[60] | Tyler Mall | Riverside | December 10, 1970 | Charles Luckman & Assoc. | 156,000 | Forever 21 | |||||||||||
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24 | Orange[61] | Mall of Orange, now The Village at Orange | Orange | August 16, 1971 | Ainsworth and McClellan | 167,500 | 1996 | demolished | ||||||||||
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25 | Cerritos[62] | Los Cerritos Center | Cerritos | September 13, 1971 | 178,000 | Macy's | - class="expand-child" style="line-height:1em;" |
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26 | Northridge | Northridge Fashion Center | Northridge, S.F.V., L.A. | October 18, 1971 | 1996 | Partially demolished | ||||||||||||
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27 | Carson | Carson Mall, renamed SouthBay Pavilion | Carson | October 9, 1973 | Charles Luckman & Assoc. | 9/1991 | IKEA | - class="expand-child" style="line-height:1em;" |
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65 | Metrocenter | Metrocenter | Northwest Phoenix, AZ | October 22, 1973 | Charles Luckman & Assoc. | demolished | ||||||||||||
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28 | Puente Hills[63] | Puente Hills Mall | City of Industry | February 18, 1974 | Charles Luckman & Assoc. | 160,000 | 1996 | demolished | ||||||||||
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29 | Murray, Utah | Fashion Place | Murray, UT | May 8, 1974 | Charles Luckman & Assoc. | 1993 | demolished | |||||||||||
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66 | Park Mall | Park Mall | Tucson, AZ | August 26, 1974 | Charles Luckman & Assoc. | vacant | ||||||||||||
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30 | Santa Anita | Santa Anita Fashion Park | Arcadia | November 11, 1974[64] | Macy's | - class="expand-child" style="line-height:1em;" |
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31 | Laguna Hills[65] | Laguna Hills Mall | Laguna Hills | April 8, 1975[66] | Edward Killingsworth | demolished | ||||||||||||
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32 | Fox Hills[67] | Fox Hills Mall | Culver City | June 10, 1975 | 192,470 | Macy's | - class="expand-child" style="line-height:1em;" |
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67 | Albuquerque[68] | Coronado Center | Albuquerque, NM | December 2, 1976 | Chaix, Pujdak, Bielski, Takeuchi, Daggett Associated Architects & Planers[69] | 159,378 | Round 1 & Dick's Sporting Goods | |||||||||||
33 | Glendale | Glendale Galleria | Glendale | August 8, 1976 | Jon Jerde | Macy's | - class="expand-child" style="line-height:1em;" |
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34 | Hawthorne[70] | Hawthorne Plaza | Hawthorne | December 2, 1977 | Charles Kober & Assoc. | abandoned | - class="expand-child" style="line-height:1em;" |
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39 | UTC[71] | University Towne Centre | San Diego | October 15, 1977 | 155,000 | Macy's | - class="expand-child" style="line-height:1em;" |
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35 | Sherman Oaks[72] | Sherman Oaks Fashion Square | Sherman Oaks, S.F.V., L.A. | May 11, 1977 | 183,000 | 1996 | Bloomingdale's | |||||||||||
40 | Thousand Oaks | The Oaks | Thousand Oaks | February 18, 1978 | demolished | |||||||||||||
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42 | Meadows Mall | Meadows Mall | Las Vegas, NV | July 31, 1978 | Charles Kober & Assoc. | Macy's | - class="expand-child" style="line-height:1em;" |
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41 | Brea | Brea Mall | Brea | October 21, 1978 | Macy's (Women's) | |||||||||||||
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68 | Fiesta Mall | Fiesta Mall | Mesa, Arizona | March 10, 1979 | demolished[73] | |||||||||||||
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43 | Carlsbad | Plaza Camino Real, now The Shoppes at Carlsbad | Carlsbad | October 20, 1979 | Macy's (Women's and Children's) | - class="expand-child" style="line-height:1em;" |
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29 | Pasadena | Plaza Pasadena, now Paseo Colorado | Pasadena | August 16, 1980 | Charles Kober & Assoc. | 153,000[74] | demolished | |||||||||||
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44 | Santa Monica Place | Santa Monica Place | Santa Monica | October 16, 1980 | Frank Gehry | vacant | ||||||||||||
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45 | Beverly Center | Beverly Center | Beverly Grove, w.L.A. | March 25, 1982 | Lou Nardorf of Welton Becket & Assoc. | 1996 | Bloomingdale's | - class="expand-child" style="line-height:1em;" |
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47 | Horton Plaza | Horton Plaza | Downtown San Diego | April 10, 1985 | Jon Jerde | vacant | ||||||||||||
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48 | North County Fair | North County Fair | Escondido | February 13, 1986 | Macy's | - class="expand-child" style="line-height:1em;" |
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46 | South Coast Plaza | South Coast Plaza (Crystal Court) | Costa Mesa | October 31, 1986 | Macy's Home | |||||||||||||
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50 | Santa Barbara | Ortega Building, Paseo Nuevo | Santa Barbara | August 17, 1990[75] | John Field | 140,000 | vacant | |||||||||||
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opened specifically as Broadway Southwest locations: | ||||||||||||||||||
69 | Tucson Mall | Tucson Mall | Tucson, Arizona | July 16, 1982 | demolished | |||||||||||||
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70 | Lakewood, CO | Villa Italia Mall, now Belmar | Lakewood, CO | May 11, 1985 | 1987 | Dick's Sporting Goods | ||||||||||||
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71 | Englewood, CO | Cinderella City | Englewood, CO | May 11, 1985 | 1987 | Englewood Public Library and City Hall | ||||||||||||
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72 | Westminster, CO | Westminster Mall | Westminster, CO | October 30, 1986 | 1996 | demolished | ||||||||||||
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73 | Paradise Valley, AZ | Paradise Valley Mall | Paradise Valley, AZ | February 17, 1991 | demolished | |||||||||||||
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