| Company Name: | The Art of Shaving |
| Company Type: | Subsidiary |
| Founders: | Eric Malka Myriam Zaoui |
| Location City: | New York City, New York |
| Location Country: | U.S. |
| Industry: | Shaving products |
| Parent: | Procter & Gamble (2009–present) |
The Art of Shaving is a United States retail business of high-end men's shaving and skin care accessories. The first store was founded by Eric Malka and Myriam Zaoui in Manhattan in 1996.[1]
The store was successful and opened a second shop on Madison Avenue. The brand developed a line of natural shaving products.[2] The company grew to have stores in the United States, Canada, United Arab Emirates, Qatar, and Russia. Procter & Gamble purchased The Art of Shaving in 2009.[3] [4] It was announced in January 2020 that parent company Procter & Gamble planned to close "most" stores due to a decline in mall traffic and changing consumer shopping habits [5] The company closed its last physical location in Orlando, Florida on January 2, 2024.[6]
The company entered a partnership with razor company Gillette with some The Art of Shaving franchises owned by Gillette.[7]