Syagnik Banerjee Explained

Syagnik “Sy” Banerjee is an American (of Indian origin) scholar, author, and professor affiliated with the University of Michigan-Flint. He is known for publishing literature on the subjects of digital marketing, data sciences, and public policy. He co-authored the book M-Powering Marketing in a Mobile World.^[1]

Education

Banerjee graduated from Presidency University, Kolkata with a bachelor's degree in economics in 1997. He earned an MBA in marketing from International Management Institute in 1999 and a PhD in marketing from the University of Rhode Island.^{[2] [3]}

Career

Before pursuing a career in academia, Banerjee worked in several jobs for companies such as Eveready Industries, Venture Infotech Group, and Bharti Telecom Group.^[4]

In 2006, Banerjee was named a fellow of the AMA-Seth Doctoral Consortium. Banerjee joined the faculty of the University of Michigan-Flint in 2008 as an assistant professor.  Banerjee also taught a course at Northwestern University, developing and teaching the first academic course on mobile  marketing at Northwestern.

He also became an associate professor at the University of Michigan-Flint  in 2014 and a professor of marketing in 2020.^[5]   As of 2022, he is an affiliate professor at the University of Michigan's Michigan Institute for Data Science (MIDAS).^[6]

Banerjee also participated in the OakGov Challenge in 2010, winning third place for his web application OMG Campus.^[7]

Banerjee is also an associate editor for the Journal of Consumer Marketing and a member of the editorial board for the European Journal of Marketing and the Journal of Research in Interactive Marketing.^[2]

Banerjee co-authored the 2017 book M-Powering Marketing in a Mobile World with Ruby Roy Dholakia and Nikhilesh Dholakia. Banerjee also contributed a chapter titled “India: The Awakening of M-Commerce” to the book M-Commerce: Global Experiences and Perspectives.^[8]

Publications

• Banerjee, S., Dholakia, R. R., Dholakia, N. (2017). M-Powering Marketing in a Mobile World. United States: Business Expert Press. ISBN 9781631570049

References

1. Book: Banerjee . Syagnik . M-Powering Marketing in a Mobile World . Dholakia . Ruby Roy . Dholakia . Nikhilesh . 2017-11-21 . Business Expert Press . 978-1-63157-004-9 . en.
2. Web site: UM-Flint . 2022-12-30 . directory.umflint.edu.
3. Web site: Stukent . 2014-11-25 . Professor of the Month: Syagnik Banerjee . 2022-12-30 . Stukent . en-US.
4. Web site: 2006 . About the Authors . 2022-12-30 . igi-global.com.
5. Web site: 2020-05-21 . PROMOTION RECOMMENDATION . 2022-12-30 . umich.edu.
6. Web site: Syagnik Banerjee . 2022-12-30 . MIDAS . en-US.
7. Web site: 2010-10-08 . Smartphone App to Make UM-Flint Campus Life a Little Easier . 2022-12-30 . UM-Flint NOW . en-US.
8. Book: Nikhilesh . Dholakia . M-Commerce: Global Experiences and Perspectives: Global Experiences and Perspectives . Morten . Rask . Roy . Dholakia, Ruby . 2006-03-31 . Idea Group Inc (IGI) . 978-1-59140-317-3 . en.