Suresh P. Sethi Explained

Suresh P. Sethi is an American mathematician who is the Eugene McDermott Chair of Operations Management and Director of the Center for Intelligent Supply Networks at the University of Texas at Dallas.

He has worked as departmental editor of Production and Operations Management,^[1] corresponding editor of SIAM Journal on Control and Optimization, and associate editor of Operations Research, Manufacturing & Service Operations Management, and Automatica.

Education

Sethi received his PhD in operations research from Carnegie Mellon University and was a post-doctoral fellow at Stanford University under the supervision of George B. Dantzig. He obtained a B.Tech. with honors in Mechanical Engineering from the Indian Institute of Technology Bombay, an M.S. in Industrial Administration from Carnegie Mellon University, and an Master of Business Administration from Washington State University.^[2]

Published books

• Book: Optimal Control Theory . 2019 . 10.1007/978-3-319-98237-3 . en . Sethi . Suresh P. . 978-3-319-98236-6 .
• Book: Solutions Manual for Optimal Control Theory . 1981 . en . 10.1007/978-94-017-3028-0 . Sethi . Suresh P. . Thompson . Gerald L. . 978-0-89838-074-3 .
• Book: Hierarchical Decision Making in Stochastic Manufacturing Systems . 1994 . en . 10.1007/978-1-4612-0285-1 . Sethi . Suresh P. . Zhang . Qing . 978-1-4612-6694-5 .
• Book: Optimal Consumption and Investment with Bankruptcy . 1997 . 10.1007/978-1-4615-6257-3 . en . Sethi . Suresh P. . 978-1-4613-7871-6 .
• Book: Optimal Control Theory . 2000 . 10.1007/0-387-29903-3 . 0-387-28092-8 . en.
• Book: Average-Cost Control of Stochastic Manufacturing Systems . Stochastic Modelling and Applied Probability . 2005 . 54 . 10.1007/0-387-27615-7 . 0-387-21947-1 . en.
• Book: Inventory and Supply Chain Management with Forecast Updates . International Series in Operations Research & Management Science . 2005 . 81 . 10.1007/b135819 . 978-1-4020-8123-1 . en.
• Book: Throughput Optimization in Robotic Cells . International Series in Operations Research & Management Science . 2007 . 101 . 10.1007/0-387-70988-6 . 978-0-387-70987-1 . en.
• Book: Markovian Demand Inventory Models . International Series in Operations Research & Management Science . 2010 . 108 . 10.1007/978-0-387-71604-6 . 978-0-387-56563-7 . en.
• Book: Industrial Engineering: Innovative Networks . 2012 . 10.1007/978-1-4471-2321-7 . 978-1-4471-2320-0 . en . Sethi . Bogataj . Ros-Mcdonnell . Suresh P. . Marija . Lorenzo .

Research works

Sethi's publications have been cited 31850 times in total, with 86 h-index and 334 i10-index.^[3] He has contributed in the fields of manufacturing^[4] and operations management,^{[5] [6]} finance^[7] and economics,^{[8] [9]} marketing,^[10] industrial engineering,^{[11] [12]} operations research,^[13] and optimal control.^[14] He is known for his developments of the Sethi advertising model and Sethi-Skiba point, and for his textbook on optimal control.^[15]

Notable works

Sethi is known for his accomplishments in unifying many theories and concepts in Sethi model, Sethi-Skiba point, K-convexity in Rn Decision and Forecast Horizons,^[16] and Supply Chain Coordination with Risk Averse Agents.^[17]

Sethi model

The Sethi model describes the process of how sales evolve over time in response to advertising. The model assumes that the rate of change in sales depend on three effects: response to advertising that acts positively on the unsold portion of the market, the loss due to forgetting or possibly due to competitive factors that act negatively on the sold portion of the market, and a random effect that can go either way. The following are related journal publications over the years that established and generalized Sethi model.

• Sethi . Suresh P. . April 1983 . Deterministic and stochastic optimization of a dynamic advertising model . Optimal Control Applications and Methods . en . 4 . 2 . 179–184 . 10.1002/oca.4660040207 . 0143-2087.
• Kennedy . Adrian Patrick . Sethi . Suresh P. . Siu . Chi Chung . Yam . Sheung Chi Phillip . November 2021 . Cooperative Advertising in a Dynamic Three-Echelon Supply Chain . Production and Operations Management . en . 30 . 11 . 3881–3905 . 10.1111/poms.13487 . 1059-1478.
• Bass . Frank M. . Krishnamoorthy . Anand . Prasad . Ashutosh . Sethi . Suresh P. . November 2005 . Generic and Brand Advertising Strategies in a Dynamic Duopoly . Marketing Science . en . 24 . 4 . 556–568 . 10.1287/mksc.1050.0119 . 0732-2399.

1. Naik, P. A.; Prasad, A.; Sethi, S. P. (2008). "Building Brand Awareness in Dynamic *Naik . Prasad A. . Prasad . Ashutosh . Sethi . Suresh P. . January 2008 . Building Brand Awareness in Dynamic Oligopoly Markets . Management Science . en . 54 . 1 . 129–138 . 10.1287/mnsc.1070.0755 . 0025-1909.
   • Prasad . Ashutosh . Sethi . Suresh P. . 2009-03-01 . Integrated marketing communications in markets with uncertainty and competition . Automatica . 45 . 3 . 601–610 . 10.1016/j.automatica.2008.09.018 . 0005-1098.
   • He . Xiuli . Prasad . Ashutosh . Sethi . Suresh P. . January 2009 . Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies . Production and Operations Management . en . 18 . 1 . 78–94 . 10.1111/j.1937-5956.2009.01006.x . 1059-1478.
   • Bensoussan . Alain . Chen . Shaokuan . Chutani . Anshuman . Sethi . Suresh P. . Siu . Chi Chung . Phillip Yam . Sheung Chi . January 2019 . Feedback Stackelberg--Nash Equilibria in Mixed Leadership Games with an Application to Cooperative Advertising . SIAM Journal on Control and Optimization . en . 57 . 5 . 3413–3444 . 10.1137/17M1153212 . 0363-0129.
   • Kennedy . Adrian Patrick . Sethi . Suresh P. . Siu . Chi Chung . Yam . Sheung Chi Phillip . November 2021 . Cooperative Advertising in a Dynamic Three-Echelon Supply Chain . Production and Operations Management . en . 30 . 11 . 3881–3905 . 10.1111/poms.13487 . 1059-1478.
   • Han . Jinhui . Sethi . Suresh P. . Siu . Chi Chung . Yam . Sheung Chi Phillip . June 2023 . Co-op advertising in randomly fluctuating markets . Production and Operations Management . en . 32 . 6 . 1617–1635 . 10.1111/poms.13929 . 1059-1478.

   Sethi-Skiba point

   Sethi-Skiba points arise in optimal control problems that exhibit multiple optimal solutions. A Sethi-Skiba point is an indifference point in an optimal control problem such that starting from such a point, the problem has more than one different optimal solutions.

   • Sethi . S. P. . 1977-12-01 . Nearest feasible paths in optimal control problems: Theory, examples, and counterexamples . Journal of Optimization Theory and Applications . en . 23 . 4 . 563–579 . 10.1007/BF00933297 . 1573-2878.
   • Skiba . A. K. . 1978 . Optimal Growth with a Convex-Concave Production Function . Econometrica . 46 . 3 . 527–539 . 10.2307/1914229 . 1914229 . 0012-9682.
   • Sethi . S. P. . 1977-12-01 . Nearest feasible paths in optimal control problems: Theory, examples, and counterexamples . Journal of Optimization Theory and Applications . en . 23 . 4 . 563–579 . 10.1007/BF00933297 . 1573-2878.
   • Sethi . S. P. . 1979-12-01 . Optimal advertising policy with the contagion model . Journal of Optimization Theory and Applications . en . 29 . 4 . 615–627 . 10.1007/BF00934454 . 1573-2878.

   Honors and awards

   Sethi has been elected to Production and Operations Management Society (POMS) Fellow in 2005,^[18] one of eight individuals up to that time to be honored with that distinction in the field of Operations Management.

   He is the recipient of the 2015 Tepper Alumni Achievement Award

   Two conferences have been organized in his honor, at Aix-en-Provence in 2005^[19] and at University of Texas at Dallas in 2006.^[20] Also, two books have been edited in his honor.^{[21] [22]}

   Year	Honor/Award
   1984-85	Connaught Senior Research Fellow, University of Toronto[23]
   1996	Award of Merit, Canadian Operational Research Society (CORS)[24]
   2000	Senior Research Fellow, IC2 Institute[25]
   2003	IEEE Fellow,[26] INFORMS Fellow, AAAS Fellow[27]
   2004	Wickham-Skinner Best Paper Award in Production and Operations Management[28]
   2005	Production and Operations Management Society Fellow[29]
   2008	IIT Bombay Distinguished Alum
   2009	SIAM Fellow, Society for Industrial and Applied Mathematics[30]
   2012	President, Production and Operations Management Society (POMS)[31]
   2015	Alumni Achievement Award (Tepper School of Business, Carnegie Mellon University)[32] [33]
   2020	Sushil K Gupta Production and Operations Management Distinguished Service Award[34]
   2024	Best Paper Award Named After Suresh Sethi (Production and Operations Management Society)[35]
   2021	Asia-Pacific Artificial Intelligence Association Fellow[36]
   2023	Journal of Operations Management Ambassador Award[37]

   External links

   • • SSRN Author Page of Suresh P. Sethi
   • Author Page of Suresh P. Sethi at RePec/EconPapers

Notes and References

1. https://journals.sagepub.com/editorial-board/pao
2. Web site: Dr. Suresh Pal Sethi . 2024-08-01 . Indian Institute of Technology Bombay . en-US.
3. Web site: Suresh Sethi . 2024-08-21 . scholar.google.com.
4. Book: 10.1007/978-1-4612-0285-1 . Hierarchical Decision Making in Stochastic Manufacturing Systems . 1994 . Sethi . Suresh P. . Zhang . Qing . 978-1-4612-6694-5 .
5. Haruvy . Ernan . Sethi . Suresh P. . Zhou . Jing . 2008. Open Source Development with a Commercial Complementary Product or Service . Production and Operations Management . en . 17 . 1 . 29–43 . 10.3401/poms.1070.0004 . 1059-1478.
6. Book: 10.1007/978-0-387-71604-6 . Markovian Demand Inventory Models . International Series in Operations Research & Management Science . 2010 . 108 . 978-0-387-56563-7 .
7. Book: 10.1007/978-1-4615-6257-3 . Optimal Consumption and Investment with Bankruptcy . 1997 . Sethi . Suresh P. . 978-1-4613-7871-6 .
8. 10.1073/pnas.0708030104 . Optimal savings and the value of population . 2007 . Arrow . Kenneth J. . Bensoussan . Alain . Feng . Qi . Sethi . Suresh P. . Proceedings of the National Academy of Sciences . 104 . 47 . 18421–18426 . 17984059 . 2141792 . 2007PNAS..10418421A . free .
9. Book: 10.4324/9780203844557 . Optimal Control of Age-structured Populations in Economy, Demography, and the Environment . 2013 . 9781136920936 . Boucekkine . Hritonenko . Yatsenko . Raouf . Natali . Yuri .
10. 10.1002/oca.4660040207 . Deterministic and stochastic optimization of a dynamic advertising model . 1983 . Sethi . Suresh P. . Optimal Control Applications and Methods . 4 . 2 . 179–184 . 123673289 .
11. Book: 10.1007/0-387-70988-6 . Throughput Optimization in Robotic Cells . International Series in Operations Research & Management Science . 2007 . 101 . 978-0-387-70987-1 . 60059332 .
12. Book: 10.1007/978-1-4471-2321-7 . Industrial Engineering: Innovative Networks . 2012 . 978-1-4471-2320-0 . Sethi . Bogataj . Ros-Mcdonnell . Suresh P. . Marija . Lorenzo .
13. 10.1287/moor.13.2.295 . Concepts of Forecast and Decision Horizons: Applications to Dynamic Stochastic Optimization Problems . 1988 . Bes . C. . Sethi . S. P. . Mathematics of Operations Research . 13 . 2 . 295–310 . 5840100 .
14. 10.1111/j.1937-5956.2011.01187.x . Suresh P. Sethi . Production and Operations Management . 2011 . 20 . 6 . xi-xii .
15. Sethi, S.P. and Thompson, G.L., Optimal Control Theory: Applications to Management Science and Economics, Second Edition, Springer, 2000. and .
16. Rempala . Ryszarda . Sethi . Suresh . July 1992 . Decision and forecast horizons for one-dimensional optimal control problems: Existence results and applications . Optimal Control Applications and Methods . en . 13 . 3 . 179–192 . 10.1002/oca.4660130302 . 0143-2087.
17. Gan . Xianghua . Sethi . Suresh P. . Yan . Houmin . June 2004 . Coordination of Supply Chains with Risk-Averse Agents . Production and Operations Management . en . 13 . 2 . 135–149 . 10.1111/j.1937-5956.2004.tb00150.x . 1059-1478.
18. Web site: UTD's Dr. Suresh Sethi Is Elected POMS Fellow . 2024-09-04 . News Center . en-US.
19. Optimal Control and Dynamic Games: Workshop in Honor of Suresh Sethi, Aix en Provence, France, June 2–6, 2005.
20. International Conference on Management Sciences: Optimization Models and Applications in Honor of Professor Suresh Sethi, University of Texas at Dallas, Richardson, TX, May 20–22, 2006.
21. M1 Stochastic Processes, Optimization, and Control Theory: Applications in Financial Engineering, Queueing Networks, and Manufacturing Systems: A Volume in Honor of Suresh Sethi; Series: International Series in Operations Research & Management Science, Vol. 94, H. Yan, G. Yin, and Q. Zhang (Eds.), Springer, 2006. (360 pages –)
22. Optimal Control and Dynamic Games, Applications in Finance, Management Science and Economics, Series: Advances in Computational Management Science, Vol. 7, C. Deissenberg and R.F. Hartl (Eds.), Springer, Netherlands, 2005. (344 pages –)
23. Web site: MINIMIZING MAKESPAN IN FLOWSHOPS .
24. Web site: Award of Merit Canadian Operational Research Society . 2024-07-31 . www.cors.ca.
25. Web site: IC2 Institute 2018 Fellows Directory . 31 July 2024.
26. Web site: IEEE Elects UTD Professor Sethi as Fellow . 2024-07-31 . News Center . en-US.
27. Web site: UTD's Suresh Sethi Elected Fellow of American Association for the Advancement of Science . 2024-07-31 . News Center . en-US.
28. Web site: Wickham Skinner Award Recipient - 2004 - Best Paper Award 4 Production and Operations Management Society . 2024-07-31 . www.poms.org.
29. Web site: POMS Fellows Award Recipients Suresh Sethi 2005 Production and Operations Management Society . 2024-07-31 . www.poms.org.
30. Web site: Fellows Directory SIAM . 2024-07-31 . Society for Industrial and Applied Mathematics . en-US.
31. Web site: PRODUCTION AND OPERATIONS MANAGEMENT SOCIETY 2012 Officers and Board Members . 31 July 2024 .
32. Web site: University . Carnegie Mellon . Alumni Awards - Tepper School of Business - Carnegie Mellon University . 2024-07-31 . www.cmu.edu . en.
33. Suresh Sethi, Ph.D '72 Recipient of the 2015 Tepper Alumni Achievement Award . 2016-04-12 . TepperCMU . 2024-07-31 . YouTube.
34. Web site: Sushil K Gupta Award Recipient Suresh P Sethi 2020 Production and Operations Management Society . 2024-07-31 . www.poms.org.
35. Web site: Invited Speaker: Suresh P. Sethi – SOR '25 . 2024-07-31 . en-US.
36. Web site: Asia-Pacific Artificial Intelligence Association . 2024-07-31 . www.aaia-ai.org.
37. Web site: Journal of Operations Management Award Winners . 31 July 2024.