Sukhinder Singh Cassidy Explained

Sukhinder Singh Cassidy
Birth Name:Sukhinder Singh
Birth Place:Dar es Salaam, Tanzania
Occupation:Businessperson
Spouse:Simon Cassidy
Children:3
Alma Mater:University of Western Ontario, Richard Ivey School of Business
Boards:Upstart[1]

Sukhinder Singh Cassidy (born Sukhinder Singh in 1970) is a technology executive and entrepreneur. She is the CEO of Xero, a New Zealand-based accounting software company,[2] and former president of StubHub. She has worked at various technology and media companies, including Google, Amazon and News Corp, Yodlee (YODL), and Polyvore.[3] She was the founder of Joyus (often stylized as JOYUS), a video shopping platform, and the Boardlist.[4] [5]

Early life and education

Singh Cassidy was born in 1970 in Dar es Salaam, Tanzania, to parents of Indian Sikh descent. Her family moved to Ontario, Canada, when she was two years old. She grew up in St. Catharines, Ontario, in the Niagara Region.[6] Cassidy graduated from the University of Western Ontario and earned her honours degree in business administration from that university's Ivey School of Business in 1992.[7]

Singh Cassidy was raised in an entrepreneurial family. Both of her parents were doctors and ran a medical practice for thirty years.[8]

Career

Early career

Singh Cassidy started her career in investment banking at Merrill Lynch in New York. She moved to the bank's London office in 1994. She then worked as an analyst for Sky Broadcasting.[9]

In 1998, Singh Cassidy moved to Silicon Valley and joined e-commerce startup Junglee as head of business development. Junglee was acquired by Amazon in 1998.[10] Following the acquisition, Singh Cassidy joined Amazon, where she led merchant business development for the first generation of Amazon marketplace.

Singh Cassidy co-founded financial services platform Yodlee in 1999 with five engineering co-founders and served as SVP of sales and business development from 1999 to 2003. In 2014, Yodlee went public, trading under the ticker YODL.[11]

In 2003, Singh Cassidy joined Google as the first general manager for Google Local and Maps, and head of content acquisition for Books, Scholar, Shopping and Video. There she launched Google Local and Maps, with product manager Bret Taylor and a team of engineers. In 2004, she became head of Google's international operations in Asia Pacific (APAC) and Latin America (LATAM), becoming VP in 2005 and then president of those markets in 2008. Singh Cassidy is credited with building Google's presence across 103 countries in Asia Pacific and Latin America.[12]

In 2009, Singh Cassidy left Google to become CEO-in-residence at venture capital firm Accel Partners.[13] Singh Cassidy was named CEO of Polyvore in 2010.[14]

Joyus

In October 2010, Singh Cassidy had the idea for a new platform driving e-commerce via video.[15] [16] She founded Joyus in January, 2011 in San Francisco, California. Joyus launched to the public in August 2011.[8] Singh Cassidy raised $7.9 million in seed funding from Accel Partners, Harrison Metal, Joel Hyatt, Venky Harinarayan & Anand Rajaraman.[17] In 2012, Joyus raised a second round of funding totaling $11.5 million from Interwest and Time Warner, as well as existing investors.[18]

Singh Cassidy served as CEO and then chairman until 2017. JOYUS was acquired by StackCommerce in September 2017.[19]

  1. ChoosePossibility Project and theBoardlist

In May 2015, Singh Cassidy published an open letter, titled "Tech Women Choose Possibility", challenging the tech community to increase the rate of progress for women in the industry by leveraging its wealth of existing female talent.[20] The letter was co-signed by 59 female entrepreneurs and investors. Singh Cassidy based the letter on her own experiences as a tech entrepreneur and research she conducted on 230 female founders and CEOs of tech companies.[21]

Cassidy launched theBoardlist, stylized in all lowercase letters, the first initiative of the #ChoosePossibility Project, on July 15, 2015.[5] TheBoardlist is an online marketplace that connects CEOs who are looking for board candidates with women who are peer-endorsed for private and public tech company boards. When it launched, theBoardlist included the names of over 600 women who had been endorsed by 50 investors and CEOs in the tech industry, from companies including Accel Partners, Greylock Partners, Twitter, Lyft and Box.[22]

On October 20, 2015, theBoardlist announced that it had facilitated its first placement of a woman to the board of a private tech company.[23]

As of November 2017, theBoardlist had attracted over 1,400 executives to nominate over 2,100 women for board service, and influenced over 100 board placements.[24]

Singh Cassidy was president of StubHub from April 2018[25] until May 2020.[26]

Xero

On November 10, 2022, Singh Cassidy was named as CEO of Xero Ltd, a New Zealand-headquartered technology company and provider of cloud-based accounting tools for small and medium-sized businesses and accountants.[27] Starting with Xero on November 28, Singh Cassidy formally became CEO on 1 February 2023.[28]

In March 2023, Singh Cassidy announced the removal of 700-800 roles across Xero, representing approximately 15% of the employee base. [29]

Personal life

Singh Cassidy is married to Simon Cassidy, a fellow Canadian and former hedge-fund manager who runs an independent investment firm. The couple have three children and live in the San Francisco Bay Area.

Board member and advisor

As of August 2024, Singh Cassidy serves as a public board director at Upstart.[30] She previously served on the boards of J. Crew Group, Inc. (JCG),[31] StitchFix, TripAdvisor (TRIP),[32] Ericsson (ERIC),[33] and Urban Outfitters (URBN)[34] and was as an advisor to Twitter.

Angel investing

Singh Cassidy is an angel investor whose investments include:

External links

Notes and References

  1. Web site: United States Securities and Exchange Commission Schedule 14A . 25 May 2021 . SEC. 17 June 2024.
  2. Web site: Bennett . Tess . 2023-09-07 . The secret to landing a job as CEO of an $18b company . 2024-08-19 . Australian Financial Review . en.
  3. Web site: theBoardlist Team. theBoardlist. 2018-02-08. 2018-02-09. https://web.archive.org/web/20180209063138/https://theboardlist.com/press-resources. live.
  4. Web site: 21 September 2011 . Joyus Launches V-Commerce . live . https://web.archive.org/web/20240814234720/https://wwd.com/business-news/media/joyus-launches-v-commerce-5201360/ . 14 August 2024 . 2 March 2015 . Women's Wear Daily.
  5. Web site: KOKALITCHEVA . KIA . 2015-07-15 . Joyus' CEO has a new plan to get more women onto startup boards . live . https://web.archive.org/web/20240814234721/https://fortune.com/2015/07/15/joyus-ceo-diversity-board/ . 2024-08-14 . 2016-01-07 . Fortune.
  6. Web site: Segall . Eli . 2010-03-21 . Sukhinder Singh Cassidy: CEO of Polyvore's 'appetite for change' creates Silicon Valley success . live . https://web.archive.org/web/20240814234703/https://www.bizjournals.com/sanjose/stories/2010/03/22/focus4.html?page=all . 2024-08-14 . 2015-03-02 . Silicon Valley Business Journal.
  7. Web site: Romano . Analisa . 2022-11-22 . TheBoardlist founder Sukhinder Singh Cassidy becomes new CEO of Denver-based company Xero . live . https://web.archive.org/web/20221122163212/https://www.bizjournals.com/sanjose/news/2022/11/22/xero-names-new-ceo-sukhinder-singh-cassidy.html . 2022-11-22 . 2023-01-11 . www.bizjournals.com.
  8. Web site: SELLERS . PATRICIA . 2011-08-01 . Ex-Google exec Singh Cassidy on Joyus and facing her "inner entrepreneur" . live . https://web.archive.org/web/20150220040139/http://fortune.com/2011/08/01/ex-google-exec-singh-cassidy-on-joyus-and-facing-her-inner-entrepreneur/ . 2015-02-20 . 2015-03-02 . Fortune.
  9. News: The Rise of a Dealmaker. Bloomberg. 2017-03-11. 2016-10-18. https://web.archive.org/web/20161018234632/http://www.bloomberg.com/news/articles/2001-02-26/the-rise-of-a-dealmaker. live.
  10. Web site: Amazon to Buy two Companies. CNET. 2015-03-23. 2012-08-10. https://web.archive.org/web/20120810230714/http://news.cnet.com/Amazon-to-buy-two-companies/2100-1001_3-214057.html. live.
  11. Web site: Yodlee, a Hub for Financial Apps, Raises $75 Million in I.P.O.. DealBook. 2 October 2014. New York Times. 5 March 2017. 14 August 2024. https://web.archive.org/web/20240814234722/https://archive.nytimes.com/dealbook.nytimes.com/2014/10/02/yodlee-a-hub-for-financial-apps-raises-75-million-in-i-p-o/. live.
  12. Web site: Yet another Googler leaves: Singh Cassidy joins Accel Partners. VentureBeat. 8 April 2009. 15 September 2017. 14 August 2024. https://web.archive.org/web/20240814234733/https://venturebeat.com/business/yet-another-googler-leaves-singh-cassidy-joins-accel-partners/. live.
  13. Web site: Accel Partners Adds Google Executive Sukhinder Singh Cassidy as CEO-in-Residence . https://web.archive.org/web/20150305012242/http://www.prnewswire.com/news-releases/accel-partners-adds-google-executive-sukhinder-singh-cassidy-as-ceo-in-residence-61770492.html . 2015-03-05 . www.prnewswire.com.
  14. Web site: 2010-02-22 . Former Google Exec Singh Cassidy Becomes CEO of Fashion Start-up Polyvore . live . https://web.archive.org/web/20150331024424/http://allthingsd.com/20100222/former-google-exec-singh-cassidy-becomes-ceo-of-fashion-start-up-polyvore/ . 2015-03-31 . 2015-03-23 . All Things D . Dow Jones & Co..
  15. Web site: Ex-Google honcho Sukhinder Singh Cassidy sets up video shopping online network Joyus. The Economic Times. 2015-03-02. 2024-08-14. https://web.archive.org/web/20240814234728/https://economictimes.indiatimes.com/. dead.
  16. Web site: 2012-05-02 . Making Shopping Social With Video: Joyus Founder Sukhinder Singh-Cassidy . live . https://web.archive.org/web/20170104094325/http://www.forbes.com/sites/meghancasserly/2011/11/08/making-shopping-social-with-video-joyus-founder-sukhinder-singh-cassidy/ . 2017-01-04 . 2017-09-15 . Forbes.
  17. Web site: 2011-08-01 . Premium Video Commerce Site Joyus — Headed by Top Ex-Googler — Gets $7.9 Million in Funding . live . https://web.archive.org/web/20150302153850/http://allthingsd.com/20110801/premium-video-commerce-site-joyus-headed-by-top-ex-googler-gets-7-9-million-in-funding/ . 2015-03-02 . 2015-03-02 . All Things D.
  18. Web site: 2013-05-05 . Video Shopping Startup Joyus Raises $11.5 million in Second Round, Focuses on ROI of Online Retail . live . https://web.archive.org/web/20150306172142/http://allthingsd.com/20130505/video-shopping-startup-joyus-raises-11-5m-in-second-round-focuses-on-roi-of-online-retail/ . 2015-03-06 . 2015-03-02 . All Things D.
  19. News: StackCommerce buys Joyus to focus on video and expand into fashion, shopping and beauty. Shieber. Jonathan. TechCrunch. 2017-10-08. en. 2017-10-09. https://web.archive.org/web/20171009042339/https://techcrunch.com/2017/09/29/stackcommerce-buys-joyus-to-focus-on-video-and-expand-into-fashion-shopping-and-beauty/. live.
  20. Web site: Tech Women Choose Possibility. Re/Code. 2016-01-07. 2016-01-13. https://web.archive.org/web/20160113154941/http://recode.net/2015/05/13/tech-women-choose-possibility/. live.
  21. Web site:
    1. ChoosePossibility Project
    . Medium. 23 June 2015. 7 January 2016. 14 August 2024. https://web.archive.org/web/20240814234738/https://medium.com/@sukhindersinghcassidy/choosepossibility-project-90a217ff0a86#.gsuea6pjx. live.
  22. Web site: A Woman On Every Startup Board? Why Not, Says Ex-Google Exec. Forbes. 2017-09-15. 2024-08-14. https://web.archive.org/web/20240814235239/https://www.forbes.com/sites/ellenhuet/2015/07/15/a-woman-on-every-startup-board-boardlist-sukhinder-singh-cassidy/. live.
  23. Web site: Boardlist, The Tool For Getting Women On Tech Boards, Has Its First Win. TechCrunch. 20 October 2015. 25 June 2017. 19 September 2017. https://web.archive.org/web/20170919095419/https://techcrunch.com/2015/10/20/boardlist-the-tool-for-getting-women-on-tech-boards-has-its-first-win/. live.
  24. Web site: The Boss: Sukhinder Singh Cassidy Is on a Mission to Get More Women on Company Boards. https://web.archive.org/web/20171120135536/http://motto.time.com/5022322/sukhinder-singh-cassidy-sexism-tech/. dead. November 20, 2017. Motto. Time, Inc..
  25. Sukhinder Singh Cassidy Named President of StubHub. Billboard. 2018-09-12. 2018-09-12. https://web.archive.org/web/20180912224635/https://www.billboard.com/articles/business/8290113/stubhub-sukhinder-singh-cassidy-named-president. live.
  26. Web site: 2020-05-29 . StubHub President stands down Complete Music Update . https://web.archive.org/web/20200616180912/https://completemusicupdate.com/article/stubhub-president-stands-down/ . 2020-06-16 . completemusicupdate.com.
  27. Web site: 10 November 2022 . Xero announces CEO succession, Sukhinder Singh Cassidy appointed . 15 November 2022 . Xero.com . 17 November 2022 . https://web.archive.org/web/20221117111205/https://www.xero.com/blog/2022/11/xero-announces-ceo-succession/ . live .
  28. Web site: 10 November 2022 . Xero announces CEO succession, Sukhinder Singh Cassidy appointed . 15 November 2022 . 10 November 2022 . https://web.archive.org/web/20221110062012/https://yourir.info/resources/e2d5fa1e8ac6955d/announcements/xro.asx/3A606843/XRO_Xero_CEO_succession_Sukhinder_Singh_Cassidy_appointed.pdf . live .
  29. Web site: Cassidy . Sukhinder Singh . 2023-03-08 . Reshaping Xero to enable disciplined growth and focus . 2024-04-11 . Xero Blog . en-US . 2024-05-25 . https://web.archive.org/web/20240525220739/https://blog.xero.com/news-events/reshaping-xero-to-enable-growth/ . live .
  30. Web site: Sriram . M. . Sep 3, 2021 . Interview: Silicon Valley investor busts myths about risk-taking . Aug 20, 2024 . MoneyControl.com.
  31. Web site: Wang . Nancy . Aim For Impact With Your Choices, Advises Founder Of TheBoardList Sukhinder Singh Cassidy . 2024-08-20 . Forbes . en.
  32. Web site: Eisen . Harriet . Taylor . Sara . 2019-03-08 . 15% of the 3,000 largest companies in the US still have no female board members . 2024-08-20 . CNBC . en.
  33. Web site: Ericsson's Annual General Meeting 2018 - PR Newswire APAC . 2024-08-20 . en.prnasia.com . en-us.
  34. Web site: MarketScreener . 2022-04-01 . Urban Outfitters, Inc. Announces Sukhinder Singh Cassidy and Elizbeth Ann Lambert Not Standing for Re-Election to the Board - MarketScreener . 2024-08-20 . uk.marketscreener.com . en.
  35. The RealReal Raises $14 Million in Series B to Expand Its Lead in Reselling Authenticated Luxury Designer Goods. PR Newswire. 2015-03-10. 2015-03-12. https://web.archive.org/web/20150312182020/http://www.prnewswire.com/news-releases/the-realreal-raises-14-million-in-series-b-to-expand-its-lead-in-reselling-authenticated-luxury-designer-goods-203206341.html. live.
  36. Web site: Charitable Water Filter Maker Soma Raises $3.7M Seed Round. TechCrunch. 16 July 2013. 25 June 2017. 3 November 2016. https://web.archive.org/web/20161103215249/https://techcrunch.com/2013/07/16/charitable-water-filter-maker-soma-raises-3-7m-seed-round/. live.
  37. Web site: J.Hilburn Rapidly Building the Next Great Men's Retail Brand. Yahoo Finance. 15 August 2012. Yahoo. 17 January 2017. 11 January 2017. https://web.archive.org/web/20170111175404/http://finance.yahoo.com/news/j-hilburn-rapidly-building-next-130000313.html. live.

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