Spirit Halloween Explained

Spirit Halloween Superstores LLC
Hq Location City:Egg Harbor Township, New Jersey
Image Alt:Spirithalloween2024
Type:Subsidiary
Hq Location Country:U.S.
Locations:1,600+ (only during fall)
Area Served:US, Canada
Founder:Joseph Marver
Parent:Spencer Gifts

Spirit Halloween Superstores, LLC is an American seasonal retailer that supplies Halloween decorations, costumes, props and accessories. It is the United States' largest Halloween retailer.[1] It is currently owned by Spencer Gifts. It was founded in 1983 and began in the Castro Valley "Village Shopping Center" in the San Francisco East Bay Area, California, and has headquarters in Egg Harbor Township, New Jersey.[2] In 1999, the store had 60 seasonal locations.[3] [4]

Business operations

During the Halloween season, Spirit operates over 1,400 store locations in North America.[5] The Spirit Halloween website is open year-round, offering its in-store products online. The store carries decor manufactured by Gemmy, Tekky Design, Yu Jun, Seasonal Visions International, Crazy Create, NewRaySun, PartyTime Costume, Seasons USA, Morbid Enterprises, Pan Asian Creations and more. Many decorations are exclusive to Spirit.

In early summer Spirit Halloween typically puts out teaser videos on social media and YouTube to create excitement for new items. A few days later the videos are followed by another one officially revealing and announcing the item.[6]

The retailer makes use of vacant retail space. The stores typically operate for 60 to 90 days, opening sometime in early to mid-August and usually closing two or three days after Halloween.[2] [5] [7]

History

Joe Marver created the Spirit Halloween business model, a pop-up store catering to Halloween revelers.[8] A dress retailer, he replaced his store's usual merchandise with Halloween items in 1983 and named the store after his Spirit Women's Discount Apparel business.[9] The following year, he opened the first year round location in the Castro Valley Village Shopping Center in 1984.[2] [10] He grew Spirit Halloween to 60 seasonal stores nationwide[11] before it was acquired by Spencer Gifts in 1999. His approach to short-term leases, locations, and the stocking of widely varied merchandise was novel in the Halloween retail sector.

Spirit Halloween began selling items on its website in 2005. By 2006, it operated 434 temporary stores in 46 states.[12] In October 2016, a store in Nebraska removed Native American costumes after the state's Indian community said they were disrespectful to their culture. However, the corporate office ordered the costumes put back on the shelves, prompting a wider debate on cultural appropriation.[13] [14]

On October 21, 2016, Health Canada recalled eight products from Spirit Halloween, for fire hazards and choking hazards.[15] Despite promising to cease sales, 23 of its stores continued to sell products that had been recalled when Health Canada visited 45 stores across Canada.[16]

In 2020, amidst the COVID-19 pandemic, the company opened 1,400 stores.

Spirit Halloween serves a Halloween consumer market estimated at $8.4 billion yearly, according to the National Retail Federation.

In October 2024, Spirit Halloween announced that it would pilot Christmas stores known as Spirit Christmas over the 2024 holiday season. It will operate 8 stores in the United States, one opening mid-October, and the rest in November. Some of the stores will be converted from Spirit Halloween locations.[17]

Spirit of Children

In 2006, Spirit launched a program called Spirit of Children to raise money in-store for children's hospitals. The program annually celebrates Halloween at hospital locations, supplying costumes and decorations for the events. Since 2007, Spirit of Children has raised over $29 million in donations.[18]

Film

See main article: Spirit Halloween: The Movie. On April 11, 2022, it was announced that a film adaptation starring Christopher Lloyd and Rachael Leigh Cook was in development, with Strike Back Studios, Hideout Pictures, Particular Crowd and Film Mode Entertainment as co-producers, David Boag directing in his feature directorial debut, and Billie Bates writing.[19] On July 31, 2022, the first teaser was released.[20] The film was shot in Rome, Georgia and Nashville, Tennessee.[21] The film was released theatrically on September 30, 2022, before being released on video-on-demand (VOD) platforms on October 11, 2022.

See also

Notes and References

  1. News: INFORMER Staff . 2021-10-13 . Spirit Halloween scares up business in Derby . live . https://web.archive.org/web/20211031003346/http://www.derbyinformer.com/news/business/spirit-halloween-scares-up-business-in-derby/article_cb9cb8a0-2c56-11ec-8d69-8f3d1d927378.html . 2021-10-31 . 2021-10-31 . Derby Informer . en.
  2. News: Biron . Bethany . 2021-10-28 . The rise of Spirit Halloween: How the Spencer Gifts-owned chain took over American strip malls and turned itself into a meme of the Retail Apocalypse . en-US . Business Insider . 2021-10-31 . 2021-10-30 . https://web.archive.org/web/20211030115149/https://www.businessinsider.com/the-rise-of-spirt-halloween-retail-apocalypse-photos-history-2021-10 . live .
  3. Web site: Trevision, Catherine . October 22, 2000 . Temporary retailers fight over space as holidays approach . dead . https://web.archive.org/web/20160303212937/http://community.seattletimes.nwsource.com/archive/?date=20001022&slug=4049449 . March 3, 2016 . May 6, 2016.
  4. Web site: Company Information: About Spirit Halloween. May 6, 2016. April 8, 2016. https://web.archive.org/web/20160408202830/http://www.spirithalloween.com/content.jsp?pageName=About. live.
  5. News: Saldana . Sean . 2021-10-05 . It's spooky how fast Spirit Halloween stores pop up. Here's how the retailer does it . live . https://web.archive.org/web/20211031003347/https://www.ualrpublicradio.org/npr-news/2021-10-05/its-spooky-how-fast-spirit-halloween-stores-pop-up-heres-how-the-retailer-does-it . 2021-10-31 . 2021-10-31 . NPR . en.
  6. Web site: Menacing Molly Swings By For Halloween 2017 | AnimatronicHalloween.com. Sep 3, 2020. September 24, 2020. https://web.archive.org/web/20200924123039/https://animatronichalloween.com/menacing-molly-swings-by-for-halloween-2017/. live.
  7. News: Valle . Gaby Del . 2018-10-25 . What happens to Halloween pop-up shops after the holiday has passed? . en . Vox . 2021-10-31 . 2021-10-31 . https://web.archive.org/web/20211031003345/https://www.vox.com/the-goods/2018/10/25/18023130/spirit-halloween-party-city-pop-up-stores . live .
  8. Web site: Irvine . Martha . 2003-10-27 . Halloween: Fun For Grown-Ups - CBS News . 2024-09-27 . www.cbsnews.com . en-US.
  9. Web site: Marcus . Ezra . October 12, 2020 . Spirit Halloween Rises from the Dead. Again. And Again. . September 27, 2024 . The New York Times.
  10. News: How Halloween Stores Conquered America . Clark . Patrick . 2016-10-27 . Bloomberg . 2019-02-13 . Mosendz . Polly . 2019-05-07 . https://web.archive.org/web/20190507180246/https://www.bloomberg.com/features/2016-halloween-pop-up-shops/ . live .
  11. Web site: Wax . Roberta G. . 2000-10-24 . Halloween's Big Business at Boo-tiques . 2024-09-27 . Los Angeles Times . en-US.
  12. Web site: Caldwell . Dave . October 29, 2006 . Season When Stores Wear Costumes, Too . September 27, 2024 . The New York Times.
  13. Web site: Hauser . Christine . October 26, 2016 . Clowns, Candidates and Other Halloween Costume Missteps . September 27, 2024 . The New York Times.
  14. Web site: Hofstra . Rachel . 2016-10-18 . Halloween store told, "Keep costume" . 2024-09-27 . KLKN-TV . en-US.
  15. Web site: Stranges . Casy . October 24, 2016 . Health Canada Issues Recall For Spirit Halloween Items . live . https://web.archive.org/web/20221026023605/https://www.cbc.ca/news/canada/sudbury/health-canada-recall-spirit-halloween-1.3818880 . October 26, 2022 . CBC.
  16. Web site: Health Canada warns of some dangerous Halloween products sold by Spirit Halloween . live . https://web.archive.org/web/20201027030302/https://healthycanadians.gc.ca/recall-alert-rappel-avis/hc-sc/2016/60710a-eng.php . 2020-10-27 . 2020-10-24 . healthycanadians.gc.ca.
  17. Web site: Select Spirit Halloween Stores Will Transform Into 'Spirit Christmas' Complete with Santa Meet-and-Greets . 2024-10-08 . People.com . en.
  18. Web site: The Heart of Spirit Halloween:About Spirit of Children. May 6, 2016. March 22, 2016. https://web.archive.org/web/20160322101817/http://www.spirithalloween.com/content.jsp?pageName=AboutSoc. live.
  19. Web site: Yossman. K.J.. Spirit Halloween Store Film in the Works Starring Christopher Lloyd, Rachael Leigh Cook (Exclusive). Variety. April 11, 2022. April 12, 2022. April 12, 2022. https://web.archive.org/web/20220412000847/https://variety.com/2022/film/news/spirit-halloween-movie-christopher-lloyd-1235230046/. live.
  20. Web site: Spirit Halloween: The Movie - Teaser Trailer . YouTube . August 2022 . Strike Back Studios . 1 August 2022 . 1 August 2022 . https://web.archive.org/web/20220801175402/https://www.youtube.com/watch?v=GTF9ltgkRIQ&gl=US&hl=en . live .
  21. News: Kuperinsky. Amy. First look at Spirit Halloween movie comes to N.J. flagship store. Christopher Lloyd haunts strip mall.. NJ.com. July 30, 2022. August 2, 2022. August 19, 2022. https://web.archive.org/web/20220819152242/https://www.nj.com/entertainment/2022/07/first-look-at-spirit-halloween-movie-arrives-in-fan-event-at-nj-flagship-store.html?outputType=amp. live.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Spirit Halloween".

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