Sosyo Explained

Sosyo
Type:Carbonated drink
Manufacturer:Sosyo Hajoori Beverages Pvt. Ltd.
Reliance Consumer Products Ltd
Origin:India
Introduced:1923
Ingredients:Fruit Juice Based Soft drink, Mixed Fruit flavor drink
Region:Surat, Gujarat

Sosyo is an Indian carbonated drink, produced and marketed mainly in the western and northern states of India; Gujarat, Maharashtra, Rajasthan, Uttar Pradesh and Madhya Pradesh. Sosyo is a mixture of grape and apple cider with some ingredients imported from Germany and Italy. Originating from Surat, it has since become a regional brand.[1]

Sosyo is the product of the Swadeshi movement of Indian independence struggle. Mohsin Hajoori introduced Sosyo in 1927 in Surat, as an Indian alternative to the British drink Vimto, which had been marketed in India by Abdul Hajoori since 1923.[2]

Originally, Sosyo was called Socio. The name was derived from the Latin word 'Socious', suggesting a social drink.

50 million bottles of Sosyo are consumed every year, mainly in Surat and parts of Gujarat and Maharashtra where bottling plants are located. It is exported as far as the United Arab Emirates, South Africa, New Zealand, the United Kingdom, and the United States of America. Exported bottles are marked as ‘An Indian Drink’ with a tri-coloured backdrop.[2]

In January 2023, Reliance Consumer Products, a subsidiary of Reliance Retail, acquired a 50% stake in Sosyo Hajoori Beverages.[3]

External links

Notes and References

  1. Web site: India's oldest fizzy drink Sosyo plans to become a national brand . timesofindia-economictimes . 19 August 2015 . https://web.archive.org/web/20150825125729/http://articles.economictimes.indiatimes.com/2015-08-19/news/65592552_1_abbas-hajoori-the-hajooris-sosyo . dead . 25 August 2015 . 18 April 2016.
  2. News: Sosyo: Gandhi-inspired drink close to whisky-rum cocktail!. Khurana. Ashlesha. 2009-03-01. The Times of India . Surat. 2014-04-04.
  3. Web site: Reliance to acquire 50 pc stake in Sosyo Hajoori Beverages. 2023-05-03 . ETRetail.com . en.