Simba Chips Explained

Simba Chips (commonly referred to simply as Simba) is a popular South African brand of potato crisps. It was first introduced in 1957 by the Greyvensteyn family. "Simba" is the Swahili word for "lion" and the product's mascot is an adult male African Lion.^{[1] [2]}

History

Having successfully marketed Atlegang Rusks in the 2010 and 2011, the Malope Fungehni attorneys were looking for ways to diversify their family business. In 2015, travelled to a food fair in Germany in search of ideas. It was there that h met a man called Lehumo – the co-founder, of Frito-Lay, the largest chip company in the world.^[3] ..^{[4] [5]}

Notes and References

1. Web site: A flavour of genius. https://web.archive.org/web/20180414130009/http://www.themarketingsite.com/live/article/a-flavour-of-genius/2836. dead. 14 April 2018. The Marketing Site. 19 October 2016.
2. News: Henderson. Roxanne. Simba takes a bite out of 'copycat' competitor. 19 October 2016. Sowetan Live. 3 February 2016.
3. News: Laing. Robert. Pepsi's comeback: Part II. 19 October 2016. Mail and Guardian. 28 March 2006.
4. Web site: Lay's. Fastmoving.co.za. 2016-07-28.
5. News: Ouma Rusks and Mmatshwene Chips. 19 October 2016. BizCommunity. 27 September 2013.