Silvertone (brand) explained

Silvertone
Currentowner:RBIMusic (2021–Present)
Country:United States
Introduced:1916
Markets:Worldwide (Distributed by RBI Music)
Previousowners:Sears (1916–1972)
Trademarkregistrations:United States (2013)[1]
Website:silvertoneclassic.com

Silvertone is a brand created and promoted by Sears for its line of consumer electronics and musical instruments from 1916 to 1972.[2]

The rights to the Silvertone brand were purchased by South Korean corporation Samick Music[3] in 2001. Samick made new musical instruments under the Silvertone brand and relaunched some historic models. In 2020, RBI Music was appointed the exclusive worldwide distributor of the Silvertone brand,[4] and in December 2021, RBI acquired all rights to the brand.[5]

Notes and References

  1. https://trademark.trademarkia.com/silvertone-86108361.html Silvertone Trademark of Samick – serial #86108361 – ABANDONED - NO STATEMENT OF USE FILED (date 1 April 2016)
  2. Web site: Silvertone: 1915-1972 . Sears Brands, LLC . October 31, 2006 . April 20, 2011.
  3. https://www.smcmusic.com/silvertone-guitars/ Silvertone History
  4. Web site: 2020-12-02. Could we be seeing new Silvertone guitars soon?. 2021-05-17. Guitar.com All Things Guitar. en-GB.
  5. RBI Music Acquires Silvertone Brand. Music Inc..

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