Silverpop Explained

Silverpop was an Atlanta-based software company focused on digital marketing. It was acquired by IBM in 2014.^{[1] [2] [3]}

Overview

Silverpop Systems was an email-marketing company cofounded as Avienda Technologies by Aaron Shapiro and David Bloom in 1999.^{[4] [1]} Between 1999 and 2000, the company raised $35 million in funding from Draper Fisher Jurvetson and Gray Ventures and named Bill Nussey as CEO. In April 2013, the company raised another $25 million from Escalate Capital Partners and Silicon Valley Bank.^[5]

In March 2014, IBM confirmed that it would be acquiring SilverPop in a deal worth $275 million.^{[6] [7] [8] [9]}

Platform

Silverpop's cloud-based platform is said to provide marketers with the insights with respect to their customers and provides them with an automated system to send tailored messages to them.

References

1. Book: Lacy, K. . Diamond . S. . Ferrara . J. . Social CRM For Dummies . Wiley . --For dummies . 2013 . 978-1-118-28313-4 . December 9, 2017 . pt360-361.
2. News: Silverpop launches Social Pull, an online form builder for Facebook. 2012-05-15. DMN. 2017-11-21. en.
3. News: With Email Insights, Silverpop Allows Marketers To Test And Customize Their Emails Based On Device. Ha. Anthony. TechCrunch. 2017-11-21. en.
4. News: Silverpop co-founder leaves to find next venture. Apr 23, 2001. Atlanta Business Chronicle.
5. Web site: Marketing automation biz Silverpop scores $25M from Escalate & Silicon Valley Bank VentureBeat. venturebeat.com. en-US. 2017-11-21.
6. News: Bill Nussey Navigates Silverpop's Future With IBM. Rogers. Bruce. Forbes. 2017-11-21. en.
7. News: IBM Scoops Up Silverpop. Miller. Ron. TechCrunch. 2017-11-21. en.
8. News: IBM Buys Silverpop as Cloud-Based Acquisitions Pool Dries Up. 2017-11-21. en-US.
9. News: Jordan . John . Marketing . 19 November 2021.