Showpo Explained

Showpo
Location:Sydney, New South Wales, Australia
Key People:Jane Lu (CEO)
Products:Clothes, Shoes and Accessories
Revenue:US$ 30 million (2017)
Website:https://www.showpo.com
Industry:Online Retail, Fashion, Clothing, Shoes

Showpo is an Australian online fashion retailer.[1] Primarily aimed at young women.[2] As of June 2017, Showpo's annual revenue was $30 million,[3] with 35% of sales occurring internationally.[4]

Showpo's CEO Jane Lu has described the company's social media branding as its "biggest competitive advantage".[5] As of May 2017, the company had 1.1 million followers on Instagram and 895,100 Likes on Facebook.[6]

History

In 2010, Showpo was launched as "Show Pony" by co-founder Jane Lu, initially operating from her parents' garage in Balmain, Sydney.[7] Three months after launch, the company opened a bricks and mortar store in Broadway in Sydney, followed by a kiosk in Pitt St Westfield in August 2011.[8] In 2012, Showpo had its first million-dollar month with just four staff.[9] Showpo closed its profitable bricks and mortar stores in 2013 to focus its business solely online.[10] In 2014, the company turned over $10 million in sales and by 2017 it had reached a run rate of $30 million.[11]

Showpo International

In August 2017, Showpo held its official US launch in Los Angeles, the location of its US warehouse.[12]

Notes and References

  1. Web site: Showpo is killing it. https://web.archive.org/web/20160908164935/http://www.businessinsider.com.au/showpo-is-killing-it-2016-9. dead. 8 September 2016. Business Insider. October 12, 2017.
  2. Web site: Showpo is killing it. https://web.archive.org/web/20160908164935/http://www.businessinsider.com.au/showpo-is-killing-it-2016-9. dead. 8 September 2016. Business Insider. October 12, 2017.
  3. Web site: From the source: Jane Lu, Showpo. www.insideretail.com.au. 8 June 2017 . October 12, 2017.
  4. Web site: Showpo is killing it. https://web.archive.org/web/20160908164935/http://www.businessinsider.com.au/showpo-is-killing-it-2016-9. dead. 8 September 2016. Business Insider. October 12, 2017.
  5. Web site: How Jane Lu Built Showpo Into a Powerhouse Brand. www.lifehacker.com.au. 24 July 2017 . October 12, 2017.
  6. Web site: INSIDE SHOWPO'S MARKETING MACHINE: How Jane Lu built a powerhouse digital brand. https://web.archive.org/web/20170531030832/https://www.businessinsider.com.au/showpo-jane-lu-marketing-2017-5. dead. 31 May 2017. www.lifehacker.com.au. October 12, 2017.
  7. Web site: Jane Lu Millionaire Entrepreneur Reveals One Piece of Advice for Success. www.couriermail.com.au. October 12, 2017.
  8. Web site: Showpo's pureplay focus pays dividends. internetretailing.com.au. 4 November 2015 . October 12, 2017.
  9. Web site: INSIDE SHOWPO'S MARKETING MACHINE: How Jane Lu built a powerhouse digital brand. https://web.archive.org/web/20170531030832/https://www.businessinsider.com.au/showpo-jane-lu-marketing-2017-5. dead. 31 May 2017. Business Insider. October 12, 2017.
  10. Web site: Showpo's pureplay focus pays dividends. internetretailing.com.au. 4 November 2015 . October 12, 2017.
  11. Web site: Featured Workplace: Inside Showpo's Fashion HQ. www.lifehacker.com.au. 24 July 2017 . October 12, 2017.
  12. Web site: Showpo Launches in LA. www.powerretail.com.au. October 12, 2017.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Showpo".

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