Saloni Malhotra Explained

Saloni Malhotra is the founder and CEO of DesiCrew, an IT-enabled service company that provides back-office and support services in rural areas of Tamil Nadu and Karnataka, India.^[1] She has worked to establish Business Process Outsourcing (BPO) companies in rural parts of the states and employ previously inexperienced and untrained people from small villages.^{[2] [3]}

Career

Saloni did her engineering from University of Pune in state of Maharashtra. She started her career in an interactive media startup, Web Chutney based in Delhi. She came into contact of Professor Jhunjhunwala of TeNet group, IIT Madras and came up with this idea.

Her company DesiCrew been recognized for this innovative approach.^[4] DesiCrew has rural delivery centers in the Indian southern states of Tamil Nadu, Karnataka and Gujarat, and employs 900-odd people from these villages.^[5] She currently is on the Board of Directors of DesiCrew.^[6]

Awards

• Nominated : MTV Youth Icon 2008
• Facilitated in the presence of the President of India by the CII.

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Notes and References

1. Web site: Saloni Malhotra, DesiCrew. Stree Shakti. 1 July 2012.
2. Web site: Social Entrepreneurship – Interview with DesiCrew (Rural BPO) Founder. 28 July 2009. PluGGd.in. 13 May 2010. dead. https://archive.today/20120906215357/http://www.pluggd.in/social-entrepreneurship-interview-with-desicrew-founder-rural-bpo-297/. 6 September 2012.
3. Web site: In India, Rural Workers Run Call Centers. ABC News. United States. 4 June 2008. 13 May 2010.
4. Web site: Aye, aye, C@ptain. 26 October 2007. Business Line. 13 May 2010.
5. News: Desi Girl. 1 July 2012. The Hindu. 29 March 2012.
6. Web site: Rendeveous with Saloni Malhotra. Indiafusion. 1 July 2012. 5 March 2011.