Timbuk2 Explained

Timbuk2
Former Name:Scumbags
Foundation:San Francisco, California
Founder:Rob Honeycutt
Location City:San Francisco, California
Location Country:United States
Key People:Patti Cazzato, CEO[1]
Products:Messenger bags, Backpacks, Travel bags, Accessories

Timbuk2 is a San Francisco, California, United States, based bag manufacturer and marketer. The company produces a variety of pre-made and made-to-order bags.

History

Timbuk2 was founded in 1989 by bike messenger Rob Honeycutt in a garage in San Francisco's Mission District.[2] [3] Honeycutt was fascinated by "just in time" manufacturing and studied the Toyota manufacturing model which led him to develop a bag pattern that was able to accommodate custom orders from independent bike dealers in San Francisco.

The company was originally named Scumbags; Honeycutt changed the name to Timbuk2 Designs in 1990.[4] The name Timbuk2 was inspired in part by the American rock band Timbuk3 and the company's swirl logo was designed by Honeycutt and is meant to mimic the rotation of a bike wheel.[5]

Non-custom products are manufactured in China, Vietnam, and Indonesia.[6]

The company launched its flagship retail store in Hayes Valley, San Francisco in 2006.[7] In 2011, Timbuk2 launched a bicycle share program in its retail stores.[8] In 2013, the Timbuk2 opened a retail location in Seattle, Washington.[9] That same year, the company incorporated recycled Bike to Work banners into messenger bags and donated a portion of the profits to the San Francisco Bicycle Coalition.[10] Patti Cazzato was appointed to the role of CEO in July 2014.[11] That same year, the company encouraged bag owners to reuse and recycle their bags through its Timbuk2 Life Cycle program.[12]

Timbuk2 also added retail locations in Chicago, Denver, Los Angeles and Toronto in 2014.[7] [13] That same year, Timbuk2 collaborated with Blue Bottle Coffee Company to release a coffee travel kit.[14] As well, the company was ranked as the second largest manufacturer in San Francisco by the San Francisco Business Times.[15]

In July 2016, the company collaborated with the footwear company New Balance to release specially branded products.[16] [17] The company opened a flagship store in NoHo, Manhattan in October 2016.[18] In June 2017, the company opened an additional location in Brooklyn.[19] As of 2023, the Manhattan and Brooklyn locations are no longer open.[20]

Ownership

The company was sold to a venture capital firm in 2005. In 2006 it sold to private equity group TB2 Investors, which owned it until 2019. In August 2019 it was sold to Exemplis, a Los Angeles-based furniture company.[21] [22]

Notes and References

  1. http://www.snewsnet.com/press-release/timbuk2-appoints-patti-cazzato-as-chief-executive-officer "Timbuk2 Appoints Patti Cazzato as Chief Executive Officer"
  2. News: Facing economic reality . 2004-11-09 . San Francisco Chronicle . Pia . Sarkar . 2008-01-26.
  3. Web site: On Resilience: How Hitting Entrepreneurial Rock Bottom Gave Timbuk2's CEO New Life. Forbes. Ally Bogard. Allie Hoffman. January 10, 2017. August 6, 2017.
  4. Web site: How The Timbuk2 brand Went From Basement to Famous. Entrepreneur. Melanie. Spring. January 30, 2014. August 6, 2017.
  5. http://www.timbuk2.com/content/meettimbuk2.html "Meet Timbuk2"
  6. http://www.timbuk2.com/content/about-manufacturing.html "Timbuk2 About Manufacturing"
  7. Web site: San Francisco Bag Company Timbuk2 Breaks Ground on Portland Store. Portland Business Journal. Alli. Pyrah. September 2, 2014. August 6, 2017.
  8. http://www.timbuk2.com/content/bikeshare.html "Bikeshare"
  9. Web site: New Store News: Timbuk2. Seattle Magazine. April 18, 2013. August 6, 2017.
  10. Web site: Timbuk2 Recycles Old Bike To Work Banners Into Ltd Edition Messenger Bags. Bikerumor.com. Tyler. Benedict. May 3, 2011. August 6, 2017.
  11. Web site: New Timbuk2 CEO Patti Cazzato On Her Next Chapter. Fortune. Brittany. Shoot. July 14, 2014. August 6, 2017.
  12. Web site: Fox . MeiMei . March 16, 2017 . How This Female CEO Has Made Environmental Impact A Priority in Her Career . August 6, 2017 . Forbes.
  13. Web site: For Chic Cyclists, San Francisco's Timbuk2 opens on Venice Beach. Los Angeles Times. Leigh-Ann. Jackson. August 21, 2014. August 6, 2017.
  14. Web site: The Portable Blue Bottle. The New York Times Style Magazine. Bao. Ong. October 14, 2014. August 6, 2017.
  15. Web site: Top 25 San Francisco Manufacturers. San Francisco Business Times. Ahavah. Revis. August 15, 2014. August 6, 2017.
  16. Web site: New Balance & Timbuk2 Collaborate On Cycling Collection. Footwear News. Zameena. Mejia. July 15, 2016. August 6, 2017.
  17. Web site: Timbuk2 and New Balance Join Forces to Ensure Your Bag Matches Your Biking Shoes. Fast Company. July 13, 2016. August 6, 2017.
  18. Web site: Biker Bag Brand 'Timbuk2' Announces New NoHo Flagship Store. BoweryBoogie. September 21, 2016. August 6, 2017. dead. https://web.archive.org/web/20220812062826/https://boweryboogie.com/2016/09/biker-bag-brand-timbuk2-announces-new-noho-flagship-store/. August 12, 2022.
  19. Web site: Timbuk2 to Open Flagship Store in Brooklyn. SGB Media. June 21, 2017. August 6, 2017.
  20. Web site: Timbuk2 Retail Store Locations. Timbuk2. March 15, 2023.
  21. News: Narayan . Shwanika . 2019-08-14 . San Francisco bag maker Timbuk2 sold to furniture company . 2024-08-08 . San Francisco Chronicle.
  22. Web site: Lee . Adriana . 2019-08-15 . Bag Brand Timbuk2 Now Belongs to … a Furniture Maker? . 2024-08-08 . WWD . en-US.