The Creative Counsel Explained

The Creative Counsel
Type:Private
Founder:Gil Oved, Ran Neu-Ner
Location City:Johannesburg
Location Country:South Africa
Industry:Advertising Agency
Services:Advertising, brand activation, digital, design
Locations:Africa, Middle East and Europe

The Creative Counsel is a South African advertising agency founded in 2001 by school friends Gil Oved and Ran Neu-Ner.[1]

The company grew to become one of South Africa's largest advertising agencies (by staff and turnover),[2] [3] [4] one of South Africa's largest private first-time employers,[5] [6] and South Africa's top marketing, media and advertising company.[7]

In 2015 the company was acquired by the Publicis Group in a deal estimated to be worth over R1.5-billion.[8] The sale was reported as the largest business transaction in Africa[9] [10] and the largest agency buyout in South African history.[11]

Notes and References

  1. Web site: Building South Africa's biggest advertising agency. BBC.com. 4 Feb 2021 .
  2. Web site: Meet The Creative Counsel. pressreader . The Citizen Newspaper. 4 Feb 2021 . 3 Sep 2015.
  3. Web site: Inspirational disruption from 2015's industry leaders. bizcommunity.com. 4 Feb 2021 . 2 Dec 2015.
  4. Web site: The Creative Counsel wins Sanlam/Business Partners Entrepreneur of the Year. bizcommunity.com. 4 Feb 2021. 3 Sep 2015.
  5. Web site: Neu-Ner, Oved win 2016 EY Southern Africa World Entrepreneur Award. https://web.archive.org/web/20180612140412/https://www.biznisafrica.com/neu-ner-oved-win-2016-ey-southern-africa-world-entrepreneur-award/. usurped. 12 June 2018. biznisafrica.com. 4 Feb 2021 . 30 Nov 2016.
  6. Web site: Sanlam / Business Partners announces 2015 Entrepreneur of the Year. cover.co.za. 4 Feb 2021. September 3, 2015.
  7. Web site: Winners of Southern African AABLA 2014 announced. bizcommunity.com. 4 Feb 2021. 3 Oct 2014.
  8. Web site: Publicis Gets Creative. pressreader . Financial Mail. 4 Feb 2021 . 11 Sep 2015.
  9. Web site: Key start-up lessons from The Creative Counsel's co-founder Ran Neu-Ner. bizconnect.standardbank.co.za. 18 Jan 2021 . 24 January 2017 .
  10. Web site: 2017 National Business Awards - Ran NeuNer VIP Speaker. nationalbusinessawards.co.za. 18 Jan 2021 . 16 November 2017.
  11. Web site: Publicis Africa Group buys Creative Counsel in record deal. marklives.com. 18 Jan 2021 . 10 Sep 2015.

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