| Number: | 28 |
| Award: | Lo Nuestro Awards |
| Site: | American Airlines Arena Miami, Florida, USA |
| Host: | Galilea Montijo and Arath de la Torre |
| Most Wins: | Nicky Jam, Enrique Iglesias and Ricky Martin (3) |
| Most Nominations: | Romeo Santos (7) |
| Network: | Univision |
| Last: | 27th |
| Next: | 29th |
The 28th Lo Nuestro Awards ceremony, presented by the American network Univision, honoring the best Latin music of 2015 in the United States, took place on February 18, 2016, at the American Airlines Arena in Miami, Florida beginning at 5:00 p.m. PST (8:00 p.m. EST). During the ceremony, Lo Nuestro Awards were presented in 26 categories. The ceremony was televised in the United States by Univision. Mexican actors Galilea Montijo and Arath de la Torre hosted the show.
American singer-songwriter Nicky Jam, Puerto-Rican American singer Ricky Martin and Spanish artist Enrique Iglesias earned three awards each, including Pop/Rock Album of the Year and Pop Song of the Year for Martin; American reggaeton performer J Balvin received the Artist of the Year accolade. Colombian singer-songwriter Carlos Vives received the Excellence Award and several performers including Balvin, Colombian artists Fonseca, Juanes and Maluma, performed a medley of his greatest hits during the show. Mexican artist Paquita la del Barrio earned the Trajectory Award. The telecast garnered in average 11 million viewers in North America.
The nominees for the 28th Lo Nuestro Awards were announced on December 1, 2015.[1] American singer-songwriter Romeo Santos with seven nominations became the most nominated act, followed by Dominican artist Juan Luis Guerra with six.[1] Puerto Rican singer Ricky Martin earned three awards, including Pop/Rock Album of the Year for his album A Quien Quiera Escuchar which also won the Grammy Award for Best Latin Pop Album;[2] Pop Song of the Year for "Disparo al Corazón", a track nominated for Record of the Year and Song of the Year at the 16th Latin Grammy Awards;[3] and Video of the Year for the single "La Mordidita" featuring Yotuel.[4]
Puerto Rican performer Nicky Jam earned three awards, including two shared with Spanish singer-songwriter Enrique Iglesias, for the single "El Perdón". Jam also received the Lo Nuestro Award for Urban Artist of the Year while Iglesias won for Pop Male Artist.[4] The Artist of the Year was American reggaeton artist J Balvin, and Mexican singer Gerardo Ortiz won the first Album of the Year award for Hoy Más Fuerte.[4] Colombian singer-songwriter received the Excellence Award and Mexican artist Paquita la del Barrio was recognized for her musical career.[5]
Winners are listed first and indicated in bold and with a double-dagger .[1] [4]
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The following individuals and groups, listed in order of appearance, presented awards or performed musical numbers.[5]
| Presenter(s) | Category |
|---|---|
| Presenter of the award for Tropical Artist | |
Ariadna Gutiérrez | Presenters of the award for Album of the Year |
| Ha*Ash | Presenters of the performance by Regional Mexican Artist and Regional Mexican Album of the Year |
Daniel Arenas | Presenters of the award for Tropical Album |
Sofía Reyes | Presenters of the award for Urban Album |
| Presenter of the award for Pop Duo or Group | |
Jesús Ochoa | Presenters of the award for Regional Mexican Group |
René Camacho | Presenters of the award for Tropical Male Artist |
Régulo Caro | Presenters of the award for Tropical Song |
| Presenter of the Excellence Award | |
| Maluma | Presenter of the award for Regional Mexican Female Artist |
| Presenter of the Trajectory Award | |
| Presenter of the award for Artist of the Year | |
| Name(s) | Performed |
|---|---|
| "Hoy Se Bebe"/"El Taxi" | |
| "Ecos de Amor" | |
| Calibre 50 | "Préstamela a Mi" |
| "Desde Esa Noche" | |
| "Encantadora" | |
| "Pistearé" | |
| "Traidora" | |
| "La Necia" | |
| "Culpa al Corazón" | |
| "El Amor" | |
| Zion & Lennox Yandel Farruko | "Embriágame"/"Pierdo la Cabeza" |
| "Por Qué Terminamos" | |
| "Carlos Vives medley" | |
| "Medley" | |
| Farruko | "Obsesionado" |
| "Nada Más Por Eso" | |
| "Tan Fácil" | |
| "Andas en Mi Cabeza" | |
The categories considered were for the Pop, Tropical, Regional Mexican, and Urban genres, with additional awards for the General Field that includes nominees from all genres, for the Artist of the Year, Album of the Year, New Artist, Collaboration and Music Video categories. The nominees were selected through an online voting poll at the official website from December 1-20, 2015;[1] the winners were chosen from a total 26 different categories.[1] The ceremony was hosted by Mexican actors Galilea Montijo and Arath de la Torre.[5]
The American telecast on Univision drew in an average 11 million people during its three hours of length. Univision was second and third in the ratings during its first two and a half hour, but rose to number one in the last 30 minutes of the broadcast.[6] According to Glenn Santana of the newspaper Primera Hora, the ratings were the lowest since 2011, and in 2016 faced strong competition from other networks such as WAPA-TV and Telemundo with the TV series Fatmagül and Celia, respectively.[6]