Potato Corner Explained

Potato Corner
Producttype:French fries outlet chain
Currentowner:Shakey's Pizza Asia Ventures Inc. (SPAVI)
Country:Philippines
Introduced:[1]
Markets:Southeast Asia, Middle East, East Asia, Oceania, North America, Europe

Potato Corner is a Philippine food franchise known for its flavored French fries. Potato Corner's first stall opened up in SM Megamall in Mandaluyong, Philippines, on October 16, 1992 under Cinco Corporation.[2]

History

Potato Corner was founded by Jose Magsaysay Jr., Ricky Montelibano, Danny Bermejo and George Wieneke in 1992. Montelibano is Magsaysay's brother-in-law and was the first to introduce flavored popcorn to the Philippines. Although he had been working for a local Wendy's for nine years, Magsaysay needed to support his family and came up with the idea of flavored fries, based on Montelibano's business. They had to borrow money to raise the starting financial capital of (US$, equivalent to in 2021). Magsaysay left his management job at Wendy's and the first Potato Corner, a cart in Mandaluyong, opened in October 1992. Within thirty days, all of them were able to pay back their loans.[3] [4] After their initial success, they began to consider expanding through franchises. Magsaysay knew only the basics of franchising from his job at Wendy's and at the time it was a novel idea in the Philippines. As such, their first franchisee agreements were largely informal and their first franchisee signed a document they copied from online. The group raised funds for their expansion and quickly became large in the local market.

In 2006, Potato Corner opened its first international store in Indonesia.[5] This was followed by Potato Corner's first entry in the United States in February 2010 and first store in the United States in 2012. In April 2017, Potato Corner opened its first Hong Kong franchise in Tsim Sha Tsui.[6]

In 2021, Shakey's Pizza Asia Ventures Inc., the Philippine franchise of Shakey's Pizza, acquired Potato Corner;[7] the acquisition deal was completed in 2022.[8] [9] As of 2024, Potato Corner has more than 1,100 stores in the Philippines, with international operations in Indonesia, the United States, Panama, Australia, Thailand, Hong Kong, Cambodia, Singapore, Vietnam, Kuwait, Malaysia, Canada, Myanmar, Saudi Arabia, the United Kingdom, New Zealand, China, and the United Arab Emirates. In late 2022, the franchise expanded to the United Kingdom opening the first outlet in London. The franchise also expanded to New Zealand opening its first outlet in Auckland and in the United Arab Emirates opening their first outlet store in Ibn Battuta Mall.

Awards and recognition

Potato Corner garnered a number of accolades through the years. Potato Corner bagged the Best Franchisee of the Year for three consecutive years from PFA and DTI. Awarded by the same organizations, Potato Corner also received the Franchisee Excellence Hall of Fame Award in 2003 and the Global Filipino Franchise Award in 2017.[10]

Marketing and advertising

Mascot

Potato Corner's official mascot, Poco (formerly Spudster), was introduced by the brand in 2009, and can be seen in all of its stores and buckets. Spudster received a Master License for Los Angeles County in 2009.[11]

Criticisms and controversies

In August 2023, Potato Corner Philippines received online backlash when a job posting for a branch in Dasmariñas, Cavite deemed to be discriminatory went viral on social media, garnering criticism and calls to boycott their products. The company deleted the post and apologized for it.[12] [13] [14]

External links

Notes and References

  1. News: Dumlao-Abadilla . Doris . Globalizing corporate Philippines . 29 September 2019 . business.inquirer.net . Philippine Daily Inquirer . 3 December 2018 . en . 31 August 2023 . https://web.archive.org/web/20230831175757/https://business.inquirer.net/261558/globalizing-corporate-philippines . live .
  2. News: Potato Corner Seeks Franchisees As it Ramps Up Branches to 5,000 in Next 5 Years. Entrepreneur.com.ph. 2018-08-29. 4 September 2018. https://web.archive.org/web/20180904053055/https://www.entrepreneur.com.ph/news-and-events/potato-corner-targets-5-000-branches-in-next-5-years-a00178-20171015-lfrm. live.
  3. Web site: Gamboa . Rey . December 10, 2016 . A very interesting entrepreneurial start . December 13, 2022 . . 13 December 2022 . https://web.archive.org/web/20221213121223/https://www.philstar.com/business/2016/12/10/1651875/very-interesting-entrepreneurial-start . live .
  4. Web site: Featherston . Ellie . July 25, 2019 . We’re fast. We’re always ready: Jose Magsaysay . December 13, 2022 . The CEO Magazine . 13 December 2022 . https://web.archive.org/web/20221213121223/https://www.theceomagazine.com/executive-interviews/food-beverage/jose-magsaysay/ . live .
  5. News: PH’s leading french fries business Potato Corner opens first store in HK. Primer Media Inc.. 2018-08-30. 4 September 2018. https://web.archive.org/web/20180904052822/http://primer.com.ph/blog/2017/04/17/phs-leading-french-fries-business-opens-its-first-store-in-hong-kong/. live.
  6. Web site: April 13, 2017 . Potato Corner's first Hong Kong store is an early hit . December 15, 2022 . . 15 December 2022 . https://web.archive.org/web/20221215064352/https://news.abs-cbn.com/business/04/13/17/potato-corners-first-hong-kong-store-is-an-early-hit . live .
  7. News: Shakey’s buys Potato Corner. Ralf. Rivas. December 24, 2021. April 21, 2024. Rappler. 21 April 2024. https://web.archive.org/web/20240421122148/https://www.rappler.com/business/shakeys-buys-potato-corner/. live.
  8. News: Shakey’s buys Potato Corner Singapore. Malaya Business Insight. March 9, 2022. April 21, 2021. 21 April 2024. https://web.archive.org/web/20240421122149/https://malaya.com.ph/news_business/shakeys-buys-potato-corner-singapore/. live.
  9. News: PRESS RELEASE – POTATO CORNER CELEBRATES 30 FLAVORFUL YEARS OF ENTREPRENEURSHIP. Shakey's Pizza. December 19, 2022. April 21, 2024. 14 May 2024. https://web.archive.org/web/20240514233713/https://www.shakeyspizza.ph/investor-documents/press-releases/20221219%20Potato%20Corner%20celebrates%2030%20years%20of%20entrepreneurship%20-%20filing.pdf. live.
  10. News: New life, new vision. Arceo-Dumlao. Tina. 2018-08-30. 4 September 2018. https://web.archive.org/web/20180904052725/http://business.inquirer.net/249216/new-life-new-vision. live.
  11. Web site: Our History. Potato Corner. 2018-08-30.
  12. News: Potato Corner addresses flak over insensitive job posting that went viral . 22 August 2023 . 22 August 2023 . https://web.archive.org/web/20230822230858/https://www.gmanetwork.com/news/hashtag/content/879559/potato-corner-addresses-flak-over-insensitive-job-posting-that-went-viral/story/ . live .
  13. Web site: Potato Corner apologizes for viral ‘discriminatory’ job posting . 22 August 2023 . 22 August 2023 . https://web.archive.org/web/20230822231200/https://www.rappler.com/business/potato-corner-apology-viral-job-post-august-2023/ . live .
  14. Web site: Malasig . Jeline . 2023-08-22 . 'Taking this seriously': Potato Corner says it values 'diversity' amid flak over job posting . 2023-08-22 . Interaksyon . en-US . 22 August 2023 . https://web.archive.org/web/20230822231159/https://interaksyon.philstar.com/trends-spotlights/2023/08/22/258798/potato-corner-diversity-job-posting-flak/ . live .

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