Panzani Explained

Panzani is a French brand of pasta. Since 2005, it has been a subsidiary of Ebro Foods.^[1]

Overview

The brand was started by Jean Panzani in Parthenay in 1950.^[1] In the 1950s, he sold pasta in cellophane whereas other companies used cardboard.^[1] From 1960 to 1964, it merged with La Lune and Régia Scaramelli.^[1] It was in the 1960s that it became the market leader in pasta wholesalers in France. In 1964, Roland Barthes analysed a commercial by Panzani in his essay entitled 'The Rhetoric of the Image', suggesting Panzani was trying to come across as Italian.^{[2] [3] [4] [5]}

In 1973, it was bought by Groupe Danone.^[1] Its TV commercials featured André Aubert as Don Patillo, a namesake for Don Camillo, made famous by Fernandel.^[1]

In 1997, it was bought by Paribas Affaires Industrielles.^[1] In 2002, it bought Lustucru, another French brand of pasta.^[1]

In April 2005, it was bought by Ebro Foods.^[1]

Notes and References

1. Web site: Official website, History . 2012-11-14 . https://web.archive.org/web/20121122051501/http://www.panzani.com/histoire.html . 2012-11-22 . dead .
2. James Gordon Bennett, Design Fundamentals for New Media, Cengage Learning, 16 Feb 2012, p. 261 https://books.google.com/books?id=pK5bO9yH0McC&dq=panzani+pasta&pg=PT278
3. Rena Sanderson, Hemingway's Italy: New Perspectives, Louisiana State University Press, 2006, p. 42 https://books.google.com/books?id=vJFAaKSY11cC&dq=panzani+pasta&pg=PA42
4. https://books.google.com/books?id=t0FShBeVrpEC&dq=panzani+pasta&pg=PA40 Stephen Bull, Photography, Taylor & Francis, 3 Feb 2010, p. 40
5. Terry Harpold, Ex-Foliations: Reading Machines and the Upgrade Path, University of Minnesota Press, 2009, p. 144 https://books.google.com/books?id=bj91xZd7PIEC&dq=panzani+pasta&pg=PA144