| Oriflame Holding AG | |
| Type: | Private |
| Industry: | Direct selling |
| Foundation: | January 1, 1967 |
| Key People: | Anna Malmhake (CEO) Alexander af Jochnick (Chairman) |
| Revenue: | €1.5 billion |
| Num Employees: | 6000 |
Oriflame Holding AG is a Swedish-Swiss multinational multi-level marketing company that sells beauty and personal care products directly to consumers online through a network of independent sellers.[1]
Oriflame was founded on January 1, 1967, in Sweden by brothers Jonas af Jochnick and Robert af Jochnick, and their friend Bengt Hellsten.[2] The head office of Oriflame is located in Schaffhausen, Switzerland, with a registered office in Stockholm, Sweden.
IK Partners (Formerly Industri Kapital) acquired Oriflame through a public offering on the London Stock Exchange in October 1999. IK gradually reduced its stake, before final exit in March 2006[3] . Oriflame was traded on the Nasdaq Stockholm until being delisted on 17 July 2019.[4]
In 2023, Anna Malmhake succeeded Magnus Brännström as CEO & President after Brännström's 18-year tenure.[5]
In August 2022, Oriflames Marcus Fogel (Senior Director of Global Digital Services) worked alongside PayU CEO, Mario Shiliashki to work out a 21-day payment plan for buyers of Oriflames online products.[6]
In 2023, Oriflame signed a collaboration contract with Arnest Management LLC (Arnest) a perfume, cosmetic, and household products manufacturer from Russia.[7] Part of the contract was that Arnest would be acquiring Cetes Cosmetics Russia.
The company has approximately 6,000 employees, 1,000 products, and a turnover of over 1.3 billion Euro.[8] As of August 2020, Oriflame operated in more than 60 countries, where its beauty products were marketed by over 3 million Oriflame Brand Partners.[9]
Oriflame has two Indian manufacturing plants in Noida and Roorkee.[10] [11] It also manufactures products in Russia, Poland, and China.[12]