Olivier Toubia Explained

Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School, Columbia University.^[1] and the Editor-in-Chief of Columbia Business School and the Editor-in-Chief of Marketing Science.^[2]

Professor Toubia works on innovation including idea generation.^[3]

Awards

• Recipient of the John Little award for best marketing paper^[4]
• 2015 Recipient of the Paul E. Green award for a Journal of Marketing Research paper^[5]
• 2016 Recipient of the INFORMS Society for Marketing Science Long Term Impact Award^[6]

Notes and References

1. Web site: Olivier Toubia . January 16, 2024 . Columbia Business School.
2. Web site: Editorial Board . pubsonline.informs.org . 2024-10-14.
3. Web site: Olivier Toubia, Columbia Business School. 27 January 2011. Financial Times.
4. Web site: John D. C. Little Award . informs.org . 2024-10-14.
5. https://www.ama.org/paul-e-green-award/
6. Web site: Long Term Impact Award . informs.org . 2024-10-14.