Odyssey: Pepsi to Apple explained

Author:	John Sculley, John A. Byrne
Pub Date:	August 1987
Genre:	Autobiography
Publisher:	Harper & Row

Odyssey: Pepsi to Apple is an autobiography by John Sculley, former Apple CEO, and John A. Byrne in August 1987,^[1] published by Harper & Row. In Odyssey, Sculley describes his time as CEO of PepsiCo and Apple during the late 1970s and early 80s. The epilogue of the book is dedicated to describing the Knowledge Navigator, a concept of Sculley's.

Reviews

Web site: Book Review: Odyssey - Pepsi To Apple, by John Sculley Digitalian. ianrosenwach.com. en-US. 2018-01-02.
News: Third Wave Wipeout : ODYSSEY Pepsi to Apple . . . A Journey of Adventure, Ideas, and the Future by John Sculley with John A. Byrne (Harper & Row: $21.95; 560 pp.) : STEVE JOBS The Journey Is the Reward by Jeffrey S. Young (Scott Foresman: 18.95; 320 pp., illustrated). Schoenberg. Robert J.. 1987-11-29. Los Angeles Times. 2018-01-02. en-US. 0458-3035.
Book: Inc, Ziff Davis. PC Mag. 1988-01-26. Ziff Davis, Inc.. en.

External links

Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future (Hardcover) edition at Amazon.com

Notes and References

Web site: Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas… . 2024-09-10 . Goodreads . en.