| Now Is the Time | |
| Type: | single |
| Artist: | Jimmy James and the Vagabonds |
| B-Side: | Want You So Much |
| Studio: | Pye Studios |
| Length: | 3:35 |
| Label: | Pye Records |
| Producer: | Biddu |
"Now Is the Time" is a pop song written in 1976 by Biddu.[1] It was recorded that year by Jimmy James and the Vagabonds. The track appeared in the Top 10 of the UK Singles Chart.[2]
The song's recording was made at Pye Studios in London, England, under the tutelage of the song's writer and record producer, Biddu, and was released on Pye Records.[1] The track first appeared in the UK Singles Chart on 17 July 1976 and, in a nine-week chart run, it peaked at number 5.[3] It was the third and final UK chart hit single for the ensemble.[3]
The song's lyrics spoke of environmental issues, urging people to take immediate action.[4] Robin Carmody of Freaky Trigger praised the song as a "heartbreakingly naive" example of "singalong mid-70s pop".
The single was released in many countries including Australia, Belgium, Canada, Germany, Ireland, Italy, New Zealand, and Portugal.[1] In the Netherlands, the song peaked at number 4 in the Dutch Single Top 100.[5]
The song later appeared on a James compilation album, Now Is the Time, issued by Secret Records in 2014.[6] The song has also been included in numerous various artists compilation albums.[7]