Now I'm in It explained

"Now I'm in It" is a song by American band Haim, released as a single on October 30, 2019.^[1]

Background

In an interview with The Guardian, the band members talked about two upcoming songs titled "Hallelujah" and "Now I'm in It", with the latter having been announced as their next single. The song was described as a "breathy pop ballad". About the song's lyrics, Danielle revealed that "people think Now I’m in It is a break-up song because I sing: ‘We can’t be friends’ but I’m talking about me and my mind. It was gnarly and I was not OK with myself".^[2] Shortly before its release, Danielle revealed that the song was about going through a bout of depression.^[3]

Critical reception

Abby Jones of Pitchfork thought that the song was a "far cry from the minimalistic groove" of their previous single "Summer Girl" and even "much of Haim's discography". She further compared the bassline to Taylor Swift's "Style". Jones concluded that "though the song does feel a little more Haimy with some organic instrumentals, a glaring awkwardness results from the otherwise electro-pop aesthetic".^[4]

Music video

The music video premiered on YouTube on October 30, 2019 and was directed by long-time collaborator Paul Thomas Anderson.^[5] It primarily focuses on a day in Danielle's life and its recurring monotony. Throughout the video, the singer is seen working at a diner, getting carried on a stretcher and passing through a car wash before emerging from the fog of her depression with her sisters by her side.^[6]

Credits and personnel

Credits adapted from Tidal.^[7]

Musicians

• Danielle Haim – vocals, acoustic and electric guitar, conga
• Alana Haim – vocals, conga
• Este Haim – vocals, bass
• Rostam Batmanglij – electric guitar, piano, synthesizer, drum and synthesizer programming
• Ariel Rechtshaid – synthesizer, drum and synthesizer programming
• Buddy Ross – synthesizer

Technical

• Ariel Rechtshaid – engineering
• Rostam Batmanglij – engineering
• Dalton Ricks – engineering
• John DeBold – engineering
• Manny Marroquin – mixing
• Jasmine Chen – assistant recording engineering
• Matt DiMona – assistant recording engineering
• Emily Lazar – mastering engineering
• Chris Allgood – assistant mastering engineering

Charts

Chart (2019)	Peak position
Hot Canadian Digital Song Sales (Billboard)[8]	38
Norway Radio (VG-lista)[9]	24
New Zealand Hot Singles (RMNZ)[10]	25
Switzerland Airplay (Schweizer Hitparade)[11]	74

Release history

Region	Date	Format	Label(s)
Various	October 30, 2019			[12]
Australia	November 1, 2019	Contemporary hit radio	Universal	[13]
United Kingdom	November 22, 2019			[14]

Notes and References

1. Web site: Now I'm In It - Single by HAIM on Apple Music. iTunes. October 31, 2019.
2. Web site: Haim: 'We can go toe-to-toe with any male rock band and blow them out of the water'. Wolfson. Sam. The Guardian. October 5, 2019. October 31, 2019.
3. Web site: Haim – "Now I'm In It" Video (Dir. Paul Thomas Anderson). Quinlan. Keely. Stereogum. October 30, 2019. October 31, 2019.
4. Web site: Haim: "Now I'm in It". Pitchfork. Jones. Abby. October 30, 2019. October 31, 2019.
5. Web site: Haim Reveal Emotional Battle With Depression in New Song & Video "Now I'm In It". Pace. Lilly. Billboard. October 30, 2019. October 31, 2019.
6. Web site: HAIM Shares New Video for "Now I'm in It". Espinoza. Joshua. Complex. October 30, 2019. October 31, 2019.
7. Web site: Now I'm in It // Haim. Tidal. October 31, 2019.
8. Web site: Haim Chart History: Hot Canadian Digital Song Sales. Billboard. July 6, 2020.
9. Web site: Radio 2020 uke 04. VG-lista. April 10, 2024.
10. Web site: NZ Hot Singles Chart. Recorded Music NZ. November 11, 2019. November 9, 2019.
11. Web site: Schweizer Airplay Charts 50/2019 - hitparade.ch . hitparade.ch . February 22, 2022.
12. Web site: Now I'm In It - Single. Apple Music. December 20, 2019.
13. Web site: SINGLES TO RADIO. The Music Network. December 20, 2019.
14. Web site: Radio 1 Playlist. https://web.archive.org/web/20191122202513/https://www.bbc.co.uk/programmes/articles/3tqPdBWF9yMbTrfjWvfKV8t/radio-1-playlist. dead. November 22, 2019. BBC. December 20, 2019.