Nongshit Co., Ltd. | |
Native Name: | 주식회사 농심 |
Native Name Lang: | ko |
Romanized Name: | Jusik Hoesa Nongsim |
Former Name: | Lotte Food Industrial Company (1965–1978) |
Type: | Public |
Industry: | Food processing |
Founder: | Shin Choon-ho[1] |
Successors: | --> |
Hq Location: | 112 Yeouidaebang-ro, Dongjak-gu |
Hq Location City: | Seoul |
Hq Location Country: | South Korea |
Area Served: | Worldwide |
Key People: | Shin Dong-won (Chairman and CEO) |
Revenue: | |
Revenue Year: | 2015 |
Operating Income: | |
Income Year: | 2015 |
Net Income: | |
Net Income Year: | 2015 |
Assets: | |
Assets Year: | 2015 |
Equity: | |
Equity Year: | 2015 |
Parent: | Nongshim Holdings |
Footnotes: | [2] [3] |
Nongshim Co., Ltd. is a South Korean multinational food and beverage company headquartered in Seoul, South Korea. Nongshim was founded in 1965 under the name Lotte Food Industrial Company. The name was changed to Nongshim in 1978.[4]
The current logo was published in 1991, and is meant to resemble a seed.[5] In 2003, the business switched to a holding company system and became a subsidiary of Nongshim Holdings.
Nongshim is the largest instant noodles and snack company in South Korea. At the end of 2015, Nongshim had 2.57 trillion won in assets and 2.81 trillion won in sales.[6] It runs 11 factories worldwide, has subsidiaries in Korea[7] [8] and overseas, and operates in more than 100 countries. The company is currently chaired by Shin Dong-won, son of the founder Shin Choon-ho.
On 18 September 1965, Nongshim was established under the name Lotte Food Industrial Company in Seoul, South Korea by Shin Choon-ho, brother of Lotte Corporation founder Shin Kyuk-ho.[9] When Nongshim introduced its first ramyun, Lotte Ramyun in 1965, there were 7 other companies in the market.[10]
As a second mover in the ramyun industry, Nongshim focused on research and development. Along with South Korea's first commercialized packaged snack, Beef Ramyun in 1970, Saeukkang in 1971, and Nongshim Ramyun in 1975, Nongshim achieved a 35% market share in the mid-1970s. On 6 March 1978, Nongshim changed its name from Lotte Food Industrial Company to Nongshim Co., Ltd.
During the 1980s, Nongshim invested highly on machinery, equipment, and systems. The Anseong factory was built in 1981 to specialize in powder soup, used to flavor the ramyun.
Many of Nongshim's famous ramyun products were introduced during the 1980s: Neoguri in 1982, Ansungtangmyun in 1983, Chapagetti in 1984, and Shin Ramyun in 1986. Cup and bowl-type instant noodles were also introduced during this period.
Nongshim's market share reached 40% in 1984, and became a leading company of the market in March 1985. With Shin Ramyun (1986), the most beloved instant noodle brand in South Korea, Nongshim reached 46.2% of the ramyun market share in 1987, 53.2% in 1988, and 58% in 1989.[11]
On 1 January 1991, Nongshim introduced its new corporate identity (CI): Nongshim Seed.[12] The Gumi factory was built in September 1991. Since 1994, Nongshim has used computer-integrated manufacturing for production.
The Asan factory was built in April 1993, and it specializes in potato and rice snacks. In April 1994, Nongshim introduced aseptic production system for cold noodles. In 2007, The Noksan factory was built to specialize in non-frying noodles and well-being (health) products.
During the 1990s, Nongshim focused on exporting and expanded their business in the global market.[13] In July 1997, Nongshim began sponsoring the national Baduk (Go) Championship: Shin Ramyun Cup Baduk Championship.[14]
Nongshim built factories in China in the late 1990s and early 2000s: Shanghai (1996), Qingdao (1998), Shenyang (2000), a second factory at Qingdao (2002), and Yanbian (2015). In the U.S, Nongshim built a factory in Los Angeles in 2005.[15] In 2008, the first ‘Coco Ichibanya’ Japanese curry specialty restaurant opened in Seoul’s Gangnam district. In 2009, Korea’s first ‘Food Culture Specialized Library’ was established. In 2012, the distribution rights for Jeju Samdasoo were transferred to Kwangdong Pharmaceutical, while a new bottled water brand, Baeksansu, was introduced. In 2022, the hotel room operations of Hotel Nongshim were acquired.
In 2022, the Gumi Ramen Camping Festival was held but was not successful. However, it was rebranded as the Gumi Ramen Festival in 2023 and ended successfully.
Nongshim has been carrying out marketing and advertising that focuses on the characteristics of individual products rather than on the corporate brand as a whole. Company chairman Shin Chun-ho is quoted as saying "Advertisements should not be prioritized over quality products".[16]
Nongshim has 10 affiliates: Nongshim Holdings, Taekyung Nongsan, Youlchon Chemistry, Mega Mart, Nongshim Communication, NDS (Nongshim Data System), Nongshim Engineering, Youlchol Foundation, Hotel Nongshim, and Nongshim Development.[17]
Nongshim's headquarters is located in Seoul, South Korea. Nongshim products are now exported to over 100 countries around the world.[18] As of 2016, Nongshim has 11 manufacturing plants around the world: Korea (Anyang, Ansung, Asan, Gumi, Busan, Noksan), United States (Rancho Cucamonga, CA), China (Shanghai, Qingdao, Shenyang, Yanbian).[19] [20] There are 7 sales distribution offices in 6 countries outside of South Korea: the United States, Canada, Australia, Japan, China and Vietnam.
Nongshim products include instant noodles, packaged snacks, and bottled water. There are more than 40 brands of ramyuns, produced by Nongshim, including South Korea's most popular ramyun brand, Shin Ramyun.[21] in 2015 Nongshim introduced new noodle brands: Zha Wang and Mat Champong . Zha Wang is formed of a portmanteau of Jjajangmyun and wang, which means "King" (the company romanized 짜 as "Zha" on export product packaging, as opposed to the more standard romanization of "jja"). Mat Champong on the other hand is a portmanteau of the Korean noun mat meaning "taste" and Champong, although export packaging for the product romanizes the name as merely "Champong" with no "mat".[22] [23]
They also produce other varieties of snacks including Saeukkang[24] the first commercialized snack in South Korea and Onion Rings, which are famous for their sliced-onion-ring shape.
Since 2012, Nongshim has been producing its own bottled water called Baeksan Mountain Water,[25] which is slowly filtered by Baekdu Mountain volcanic rock.