| New Georgia Project | |
| Formation: | 2013 |
| Type: | Nonprofit (501(c)(3)), with affiliated Nonprofit 501(c)(4) action fund |
| Purpose: | Voter registration and voter turnout |
| Headquarters: | Atlanta, GA |
| Region: | Georgia |
| Leader Title: | Founder |
| Leader Name: | Stacey Abrams |
The New Georgia Project is a nonpartisan effort to engage, register and build power for traditionally underrepresented groups like Black, Latino and young voters in Georgia.[1] [2] [3] In addition to registering voters and boosting voter turnout,[4] another focus is to monitor for changes at election boards around the state of Georgia to be able to help other voters fight and/or adapt to the changes.[5]
As of 2024, it has become the largest and most recognizable voter registration and turnout organization in Georgia, with 10 field offices around the state. Organizers are not focused only on the presidential race and encourage people to register and vote because of the impact it can have in more local offices that might be able to more directly address their concerns.[6] They also refer to low-propensity voters and high-opportunity voters.
The organization was founded in 2013 by Stacey Abrams. A Politico investigation described internal disorganization from leadership starting around 2018 through 2022, when much of the c-suite was fired or resigned.[7] The new CEO, Kendra Davenport, in February 2024 said the group had addressed its internal problems and will be a major player in the upcoming election.