| New Bright Industrial Co., Ltd. | |
| Type: | Private company |
| Industry: | Toy industry |
| Founded: | [1] |
| Hq Location City: | Wixom, Michigan |
| Hq Location Country: | United States |
| Products: | Radio-controlled vehicles Toy trucks |
New Bright (officially New Bright Industrial Co., Ltd.) is an American toy manufacturer specializing primarily in radio-controlled vehicles headquartered in Wixom, Michigan.[1]
New Bright was founded in 1955 and was originally known for its battery-operated and later radio-controlled toy trains sold at department stores for Christmas.[1] [2] Trains such as these are still traditionally sold and New Bright has since introduced other radio-controlled toy types such as cars, boats, and toy robots developed with iRobot.[3]
New Bright sells radio-controlled licensed sports cars, monster trucks, ATVs, and speedboats including Forza Motorsport-themed Bugatti and Chevrolet cars and two RC vehicles (Jeep Wrangler Trailcat concept and Ford Bronco racing truck) with mobile app-connected cameras marketed as DashCams,[4] as well as unlicensed New Bright-branded products, including monster trucks, drag racers, dune buggies, Christmas-exclusive trains, and radio-controlled wheeled insects and spiders. Aside from RC vehicles, New Bright also sells a small number of non-remote-controlled free-rolling toy construction vehicles, car carrier trucks, and monster trucks.[3]
Licensed RC vehicles currently sold by New Bright include:[3]