| Stage Theater Neue Flora | |
| Address: | Stresemannstraße 159a, 22769 |
| City: | Hamburg |
| Country: | Germany |
| Mapframe-Marker: | theatre |
| Owner: | Stage Entertainment |
| Capacity: | 1,850 |
| Production: | Current: vacant July 2021: Wicked August 2022: Mamma Mia! |
Neue Flora (Stage Theater Neue Flora) is a musical theatre in Hamburg, owned and operated by Stage Entertainment.
In 1987 Stella Entertainment was looking for a new musical theatre in Hamburg, after their success with Cats in the Operettenhaus. Together with the city they picked the Rote Flora, but after massive protests and after squatters took over the building Stella abandoned their plans. In Altona the company found a new site for their theater and after a construction period of 22 months and again many protest the theater opened in 1990 with Das Phantom der Oper.[1]
At the beginning of the millennium Stella Entertainment got into financial troubles, resulting in a bankruptcy. The Dutch company Stage Entertainment (Stage Holding at the time) acquired several parts of Stella Entertainment, including the Neue Flora in 2002.[2]
| Das Phantom der Oper | June 29, 1990 | June 30, 2001 | Stella Entertainment | German premiere |
| Mozart! | September 21, 2001 | June 30, 2002 | ||
| Titanic | December 7, 2002 | October 5, 2003 | Stage Entertainment | |
| Tanz der Vampire | December 7, 2003 | January 22, 2006 | ||
| Dirty Dancing | March 16, 2006 | June 29, 2008 | European premiere | |
| Tarzan | October 2, 2008 | October 30, 2013 | German premiere | |
| Das Phantom der Oper | November 28, 2013 | September 30, 2015 | ||
| Aladdin | December 6, 2015 | February 3, 2019 | European premiere | |
| Paramour (Cirque du Soleil) | April 14, 2019 | March 12, 2020 | ||
| Wicked | September 5, 2021 | August 14, 2022 | ||
| Mamma Mia! | September 11, 2022 | January 21, 2024 | ||
| Hercules | March 24, 2024 | T.B.D. | World premiere |