Morton Williams Explained

Morton Williams Supermarkets, founded in 1952, is an American food retailer with sixteen stores in the New York City Metropolitan area.

Morton Williams featured ShopRite products as its private-label brand, supplied by ShopRite's parent company, Wakefern Food Corporation.^{[2] [3]}

History

The first location opened in the Bronx in 1952, and originally operated under the independent Associated Supermarkets brand.^[1]

Locations

Morton Williams operates 15 supermarkets in Manhattan, as well as one in the Bronx and one in Jersey City.^[4]

There are also three liquor stores in Manhattan operating under the name Morton Williams Wine & Spirits. These stores are independently owned and operated separate from the chain of supermarkets.^[4]

Notes and References

1. Web site: A Q&A with Avi Kaner, Owner of Morton Williams Supermarkets . New York Jewish Life . September 19, 2017 . September 16, 2019.
2. Web site: Wakefern Food Corp. . Grocery.com . September 16, 2019.
3. Web site: Wakefern, Gristedes Expand Wholesale Agreement to Include Grocery . March 31, 2010 . Progressive Grocer . September 16, 2019.
4. Web site: Locations . Morton Williams . September 16, 2019.