| Morning Gloryville | |
| Location: | London, international |
| Years Active: | 2013-present |
| Founders: | Nico Thoemmes and Samantha Moyo |
| Genre: | Electronic dance music |
| Website: | morninggloryville.com |
Morning Gloryville (originally named Morning Glory) is a sober, drug-free morning rave event in the United Kingdom.Morning Gloryville was founded in 2013 by Nico Thoemmes and Samantha Moyo. It was designed to be "fun... without the alcohol",[1] and an alternative to the morning gym.[2] One of the aims is to "reengage people with a form of exercise" without the negative health impacts of drugs and alcohol.[3]
The original event occurs once a month in Shoreditch, East London.[4] Since then Morning Gloryville has expanded to 14 cities around the world.[1] [5] The event is not exclusively raving, but also includes yoga and massage.[6] Because the event is drug and alcohol free it is also popular with families and children.[7]
Notable DJs to have performed at the events include Basement Jaxx.[8] [9] Morning Gloryville was held at Bestival in September 2014.[10] [11] They also support up and coming DJs and in August 2016, they had Evan Duthie perform.[12]
Morning Gloryville is also cited as creating the concept of “Conscious Clubbing”[2] [6] [13] This term can be used to mean a variety of things, clubs such as Raha use this to distinguish Non-profit-making monthly night clubs from commercial night clubs, as they can have more "ethical foundations" and they aim to "altering the concept of clubbing".[14] Clubs such as Asleep At The Wheel use this term to identify this as an alternative club, which incorporates "live music, visuals, art, talks and poetry readings".[14]