Mojo (soft drink) explained

Mojo is a carbonated soft drink with a cola flavor manufactured by the Akij Food and Beverage Limited (AFBL).^[1]

History

The brand was launched in April 2006 by Akij Group's sister project Akij Food & Beverage Limited (AFBL).^{[2] [3]} Mojo manufactures and distributes not only domestically but also exports and distributes abroad. Mojo is exported to 47 countries around the world.^{[4] [5]}

After the 2023 Israel–Hamas war, many Muslims in Bangladesh began boycotting the products of various companies, including Coca-Cola, due to its affiliations with the state of Israel. During the same period, Mojo showed support for Palestine by creating a donation project where every ৳1 BDT (approximately $0.0084 USD) would go to the Palestine donation fund. This led to a significant rise in their sales, marking the highest in their history, as they faced product shortages due to the high demand. Meanwhile, Coca-Cola's sales in Bangladesh decreased by 60 percent.^[6]

On 2 January 2024, Sheikh Shamim Uddin, chairman of Akij Group, presented a cheque of 50 lac taka or $41,821 USD to the Palestinian ambassador.^[7] Through the World Food Program (WFP), Akij Welfare Trust and Mojo have donated Tk 61,750,000 or $516,493 USD to Gaza and Tk 15,000,000 to Palestine Embassy as of June 2024.^[8]

Other flavors

• Naga Mojo^{[9] [10]}

Notes and References

1. Web site: 2024-03-12 . Mojo's Gaza aid also rockets its sales . 2024-06-25 . The Business Standard . en.
2. News: https://www.banglatribune.com/press-release/794455/%E0%A6%AE%E0%A7%8B%E0%A6%9C%E0%A7%8B%E2%80%99%E0%A6%B0-%E0%A7%A7%E0%A7%AD%E0%A6%A4%E0%A6%AE-%E0%A6%9C%E0%A6%A8%E0%A7%8D%E0%A6%AE%E0%A6%A6%E0%A6%BF%E0%A6%A8-%E0%A6%89%E0%A6%A6%E0%A6%AF%E0%A6%BE%E0%A6%AA%E0%A6%A8. bn:মোজো'র ১৭তম জন্মদিন উদযাপন. 14 April 2023. 11 October 2024. Bangla Tribune. bn.
3. Web site: Bangladeshi soft drink brand "Mojo" . 2024-07-08 . www.coursehero.com.
4. Web site: AKij Food & Beverage . 2024-06-25 . www.akijfood.com . en.
5. Web site: Akij Venture Ltd . 2024-06-25 . www.akijventure.com.
6. Web site: 2024-06-12 . গাজা যুদ্ধকে কেন্দ্র করে বাংলাদেশে কোমল পানীয়র বাজারে যে 'কোল্ড ওয়ার' চলছে . 2024-07-11 . BBC News বাংলা . bn.
7. Web site: bdnews24.com . ফিলিস্তিনিদের অর্থ সহায়তা দিল 'মোজো' . 2024-06-25 . ফিলিস্তিনিদের অর্থ সহায়তা দিল ‘মোজো’ . en.
8. Web site: Akij Welfare Trust and Mojo donated to Gaza and Palestine Embassy. . 2024-07-10 . www.facebook.com.
9. Web site: June 2021. Mojo brings new drink Naga Mojo . 2024-06-25 . daily-sun . en.
10. Web site: Naga Mojo Can - Online Grocery Shopping and Delivery in Bangladesh . 2024-06-25 . Grocery.